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Emporio Armani AR0168 Rectangular Rose Gold Men's Watch
Ref. AR0168
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Stepping up in the same dial colour
The rectangular case is a deliberate choice in the Emporio Armani Classic line — an acknowledgement that the dress watch does a different job from the round sports piece, and that the wrist reads differently in a suit. At 31mm the case sits compact and close, and the curved underside follows the wrist rather than bridging it, which is how a watch this shape is supposed to behave. The black dial is structured around Roman numerals with a small-seconds sub-dial at six o'clock, a layout that keeps the face legible without busyness. The contrast between the rose gold PVD case and the crocodile-embossed strap is handled by matching the buckle finish to the case, which ties the two halves together without needing to be noticed.
- Reference
- AR0168
- Brand
- Emporio Armani
- Case size
- 31mm
- Case thickness
- 10mm
- Lug width
- 22mm
- Case material
- Rose gold PVD
- Case shape
- Rectangular
- Dial
- Black
- Crystal
- Mineral
- Movement
- Quartz
- Functions
- Small seconds
- Water resistance
- 50m
- Bracelet / strap
- Leather strap
- Strap colour
- Black
- Clasp
- Buckle
- Lume
- Luminous
- Retailer
- WATCH & WATCH
Additional specifications
- Lug-to-lug
- 37mm
Learn more about Emporio Armani
Giorgio Armani launched Emporio Armani in 1981 as a younger, more accessible line beneath the main label. Watches followed under licence, and since 2000 they have been produced by Fossil Group, which holds the manufacturing and distribution rights.
The watches are fashion accessories rather than horological objects, and the house does not claim otherwise. Movements are bought-in quartz and Japanese automatic calibres, cased in designs that follow the clothing line's aesthetic: muted palettes, clean dials, and a preference for restraint over ornament.
That restraint is the appeal. Where much of the licensed-fashion category reaches for size and shine, Emporio Armani generally does not, and the better references in the line are quietly proportioned watches at prices well under the Swiss entry point.
- 1975
- Giorgio Armani founds his fashion house in Milan.
- 1981
- Emporio Armani launches as a diffusion line.
- 2000
- Fossil Group takes over watch production under licence.
What the specifications mean
A slim watch on leather, made for wearing with a shirt.
Strengths
- 31mm wears small and slips under any cuff
- Luminous hands and markers for low light
Worth knowing
- 50m suits rain and handwashing, not swimming
Compare alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification |  AR0168 | 47563/GD/R | MK7395 |
|---|---|---|---|
| Price | £159 | £150 | £159 |
| Case size | 31mm | 31mm | 30mm |
| Water resistance | 50m | 50m | 50m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Leather strap | Stainless steel bracelet | Stainless steel bracelet |
| This watch | Closely matched | Closely matched |
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
Showering yes, swimming no. 50m covers splashes and brief immersion, but a swimming stroke generates well above the pressure that figure describes.
Will the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Does it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
What size strap does it take?
22mm. Any strap of that width will fit, and on most modern watches quick-release bars make the swap a two-minute job with no tools.
Will it fit my wrist?
Lug-to-lug is 37mm, which suits wrists from roughly 15cm (6 inches) upward.
Lug-to-lug decides fit more than case diameter does.
Is it a men's or women's watch?
Listed as men's.
Cheapest place to buy
WATCH & WATCH is the only UK retailer we track stocking this reference new, at £159. There is nothing to compare it against today.
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