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Longines Elegant Collection 30mm Ladies Watch Blue Strap
Ref. L43304112
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Stepping up in the same colour and case shape
Longines introduced the Elegant Collection in 2014 as an exercise in restraint — a line built around the idea that small-cased dress watches deserve a complication that earns its place. The moonphase here sits at six o'clock against a blue sky background, which coordinates quietly with the dark blue leather strap and keeps the white dial from reading as plain. At 30mm with a 36mm lug-to-lug span, this sits genuinely small on the wrist, suited to narrower wrists where a larger case would overhang. The 8.5mm depth is unremarkable in isolation but keeps the profile low enough to clear a cuff without catching. Roman numerals and silvered hands read clearly under the multi-layered anti-reflective sapphire, which handles indoor light particularly well. The battery end-of-life indicator is a practical addition — a quartz moonphase is difficult to reset if it runs flat unnoticed, and the L296.2 flags it before that becomes a problem.
- Reference
- L43304112
- Brand
- Longines
- Case size
- 30mm
- Case thickness
- 8.5mm
- Lug width
- 14mm
- Case material
- Stainless steel
- Case shape
- Round
- Dial
- White
- Crystal
- Sapphire
- Movement
- Quartz
- Calibre
- L296.2
- Functions
- Date, Moonphase
- Water resistance
- 30m
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Blue
- Clasp
- Buckle
- Retailer
- Mappin & Webb
Additional specifications
- Lug-to-lug
- 36mm
- Weight
- 32.9g
Learn more about Longines
Auguste Agassiz began trading watches in Saint-Imier in 1832, but the modern company dates from 1860, when his nephew Ernest Francillon built a factory in the meadows beside the Suze — the longines of the local dialect — and consolidated the scattered outworkers of the region under one roof.
Longines registered its winged hourglass in 1889. It is the oldest watch trademark still in continuous use.
The company's identity was built on precision and on timing things in public. It supplied chronographs for the first modern Olympic events it timed in 1896, timed the 1912 Federal Gymnastics Festival with a broken-wire mechanism accurate to a hundredth of a second, and developed the photo-finish camera and the quartz timing devices used across twentieth-century athletics.
Its aviation associations are equally deep. Longines instruments were carried by Charles Lindbergh across the Atlantic in 1927, and the Hour Angle watch, designed to Lindbergh's own specification to simplify longitude calculation, remains in the catalogue. Amelia Earhart and Howard Hughes both navigated by Longines.
The house was among the most decorated at nineteenth-century observatory trials, holding numerous precision records. Since joining the Swatch Group in 1983 it has occupied the accessible-heritage position: exclusive ETA-based movements, archive-driven designs through the Heritage line, and volume that makes it one of the group's most important brands.
- 1860
- Ernest Francillon builds the factory at Les Longines.
- 1889
- The winged hourglass is registered — the oldest watch trademark in use.
- 1912
- Broken-wire timing achieves hundredth-second accuracy.
- 1927
- Lindbergh crosses the Atlantic with Longines instruments.
- 1983
- Becomes part of the Swatch Group.
Also in 4 collections
This watch appears in Back in Stock (4,007), Stainless Steel Watches (2,833), Watches Under 37mm (1,509) and Women's Watches (1,465).
Temporarily out of stock
Mappin & Webb is not currently taking orders for this reference. Last listed as available on 26 September 2026. Stock is checked nightly and this page updates when it returns.
What the specifications mean
Strengths
- 30mm wears small and slips under any cuff
- Sapphire crystal, which resists scratching
- Sits in the lower half of Longines's range as we list it
Worth knowing
- 30m means keeping it away from water
Longines Elegant Collection alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | L43304112 | YA163501 | R48913743 |
|---|---|---|---|
| Price | £1,200 | £1,310 | £1,300 |
| Case size | 30mm | 30mm | 30mm |
| Water resistance | 30m | 30m | 50m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Stainless steel bracelet | Stainless steel bracelet | Stainless steel bracelet |
| This watch | Closely matched |
|
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
No. At 30m it will survive rain and handwashing, but not submersion of any kind.
Water resistance explainedWill the glass scratch?
Unlikely. Sapphire is second only to diamond in hardness and shrugs off everyday marking.
Sapphire, mineral and acrylic comparedDoes it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Quartz, automatic and solar comparedWhat size strap does it take?
14mm. Any strap of that width will fit, and on most modern watches quick-release bars make the swap a two-minute job with no tools.
Will it fit my wrist?
Lug-to-lug is 36mm, which suits wrists from roughly 15cm (6 inches) upward.
Lug-to-lug decides fit more than case diameter does.
How to size a watch to your wristIs it a men's or women's watch?
Listed as women's.
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