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Longines PrimaLuna 30mm Ladies Watch Purple
Ref. L81424076
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Stepping up in Longines's range
The PrimaLuna collection takes its cues from the moon — the curves of the updated case draw directly from that brief, softened and rounded in a way that reads on the wrist as decorative without being fussy. The lavender mauve dial catches raking light differently from a flat surface, the sunray finish shifting between grey and violet depending on the angle, with diamond dot indexes marking the hours rather than applied batons. At 30mm across and 37mm lug to lug, this sits well inside the wrist rather than at its edges, and the 8.3mm depth keeps it well below a cuff. The bracelet uses shortened half-moon links that follow the curve of the wrist more closely than a standard flat-link construction, and at 78 grams the overall weight is solid enough to feel considered without becoming noticeable through a day. The triple-safety clasp releases cleanly with dual push-pieces, which on a bracelet this narrow is a detail that matters — small clasps at this scale can feel fiddly, and this one does not.
- Reference
- L81424076
- Brand
- Longines
- Case size
- 30mm
- Case thickness
- 8.3mm
- Lug width
- 7mm
- Case material
- Stainless steel
- Case shape
- Round
- Dial
- Purple
- Crystal
- Sapphire
- Movement
- Quartz
- Calibre
- L257
- Functions
- Date
- Water resistance
- 30m
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Silver
- Clasp
- Folding clasp
- Lume
- Luminous
- Retailer
- Goldsmiths
Additional specifications
- Lug-to-lug
- 37mm
- Gem set
- Yes
Learn more about Longines
Auguste Agassiz began trading watches in Saint-Imier in 1832, but the modern company dates from 1860, when his nephew Ernest Francillon built a factory in the meadows beside the Suze — the longines of the local dialect — and consolidated the scattered outworkers of the region under one roof.
Longines registered its winged hourglass in 1889. It is the oldest watch trademark still in continuous use.
The company's identity was built on precision and on timing things in public. It supplied chronographs for the first modern Olympic events it timed in 1896, timed the 1912 Federal Gymnastics Festival with a broken-wire mechanism accurate to a hundredth of a second, and developed the photo-finish camera and the quartz timing devices used across twentieth-century athletics.
Its aviation associations are equally deep. Longines instruments were carried by Charles Lindbergh across the Atlantic in 1927, and the Hour Angle watch, designed to Lindbergh's own specification to simplify longitude calculation, remains in the catalogue. Amelia Earhart and Howard Hughes both navigated by Longines.
The house was among the most decorated at nineteenth-century observatory trials, holding numerous precision records. Since joining the Swatch Group in 1983 it has occupied the accessible-heritage position: exclusive ETA-based movements, archive-driven designs through the Heritage line, and volume that makes it one of the group's most important brands.
- 1860
- Ernest Francillon builds the factory at Les Longines.
- 1889
- The winged hourglass is registered — the oldest watch trademark in use.
- 1912
- Broken-wire timing achieves hundredth-second accuracy.
- 1927
- Lindbergh crosses the Atlantic with Longines instruments.
- 1983
- Becomes part of the Swatch Group.
Also in 3 collections
This watch appears in Stainless Steel Watches (2,336), Watches Under 37mm (1,048) and Women's Watches (980).
Manufacturer’s guarantee
What the specifications mean
Strengths
- 30mm wears small and slips under any cuff
- Sapphire crystal, which resists scratching
- Luminous hands and markers for low light
- Sits in the lower half of Longines's range as we list it
Worth knowing
- 30m means keeping it away from water
Compare alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | L81424076 |  YA163502 |  MWW06V000002 |
|---|---|---|---|
| Price | £1,600 | £1,590 | £1,599 |
| Case size | 30mm | 30mm | 29mm |
| Water resistance | 30m | 30m | 50m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Stainless steel bracelet | Stainless steel bracelet | Stainless steel bracelet |
| This watch | Closely matched |
|
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
No. At 30m it will survive rain and handwashing, but not submersion of any kind.
Will the glass scratch?
Unlikely. Sapphire is second only to diamond in hardness and shrugs off everyday marking.
Does it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
What size strap does it take?
7mm. Any strap of that width will fit, and on most modern watches quick-release bars make the swap a two-minute job with no tools.
Will it fit my wrist?
Lug-to-lug is 37mm, which suits wrists from roughly 15cm (6 inches) upward.
Lug-to-lug decides fit more than case diameter does.
Is it a men's or women's watch?
Listed as women's.
Cheapest place to buy
Goldsmiths is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
Who are Goldsmiths?
Goldsmiths has been selling watches in Britain since 1778 and is part of the Watches of Switzerland Group, which is listed on the London Stock Exchange. They are an authorised dealer, so a watch comes with the manufacturer’s own warranty.
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