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Longines PrimaLuna 34mm Ladies Watch Silver
Ref. L81244716
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Stepping up in the same colour and case shape
The PrimaLuna sits in a corner of Longines's catalogue reserved for watches built around the wrist rather than around a brief — the name itself nods to the moon, and the collection has long been designed with curved cases and clean dials that favour a quiet kind of presence over decoration. At 34mm the case is neither oversized nor precious, and on a steel bracelet with a triple-safety folding clasp it wears with more substance than the silver dial might suggest. That dial catches raking light differently from straight on, the sunray finish giving it movement without any applied detail to interrupt it. The automatic movement inside carries a monocrystalline silicon balance-spring — a component more usually found in watches pitched considerably higher — which makes it both more accurate and indifferent to magnetic fields in daily life, while the 72-hour power reserve means a weekend off the wrist is not a problem.
- Reference
- L81244716
- Brand
- Longines
- Case size
- 34mm
- Case material
- Stainless steel
- Case shape
- Round
- Dial
- Silver
- Crystal
- Sapphire
- Movement
- Automatic
- Functions
- Date
- Water resistance
- 30m
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Silver
- Clasp
- Folding clasp
- Retailer
- Goldsmiths
Additional specifications
- Power reserve
- 72 hours
- Gem set
- Yes
Learn more about Longines
Auguste Agassiz began trading watches in Saint-Imier in 1832, but the modern company dates from 1860, when his nephew Ernest Francillon built a factory in the meadows beside the Suze — the longines of the local dialect — and consolidated the scattered outworkers of the region under one roof.
Longines registered its winged hourglass in 1889. It is the oldest watch trademark still in continuous use.
The company's identity was built on precision and on timing things in public. It supplied chronographs for the first modern Olympic events it timed in 1896, timed the 1912 Federal Gymnastics Festival with a broken-wire mechanism accurate to a hundredth of a second, and developed the photo-finish camera and the quartz timing devices used across twentieth-century athletics.
Its aviation associations are equally deep. Longines instruments were carried by Charles Lindbergh across the Atlantic in 1927, and the Hour Angle watch, designed to Lindbergh's own specification to simplify longitude calculation, remains in the catalogue. Amelia Earhart and Howard Hughes both navigated by Longines.
The house was among the most decorated at nineteenth-century observatory trials, holding numerous precision records. Since joining the Swatch Group in 1983 it has occupied the accessible-heritage position: exclusive ETA-based movements, archive-driven designs through the Heritage line, and volume that makes it one of the group's most important brands.
- 1860
- Ernest Francillon builds the factory at Les Longines.
- 1889
- The winged hourglass is registered — the oldest watch trademark in use.
- 1912
- Broken-wire timing achieves hundredth-second accuracy.
- 1927
- Lindbergh crosses the Atlantic with Longines instruments.
- 1983
- Becomes part of the Swatch Group.
Also in 6 collections
This watch appears in Back in Stock (3,460), Stainless Steel Watches (2,531), Automatic Watches (1,573), Watches Under 37mm (1,342), Women's Watches (1,233) and Silver Dial Watches (577).
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What the specifications mean
A mechanical watch for everyday wear.
Strengths
- 34mm wears small and slips under any cuff
- Sapphire crystal, which resists scratching
- 72-hour reserve survives a weekend off the wrist
- Sits in the lower half of Longines's range as we list it
Worth knowing
- 30m means keeping it away from water
Longines PrimaLuna alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | L81244716 | 01 733 7813 4151-07 5 | T9312074111100 |
|---|---|---|---|
| Price | £1,900 | £1,750 | £1,875 |
| Case size | 34mm | 35mm | 35mm |
| Water resistance | 30m | 50m | 100m |
| Movement | Automatic | Automatic | Automatic |
| Strap | Stainless steel bracelet | Leather strap | Stainless steel bracelet |
| Power reserve | 72 hours | 41 hours | 80 hours |
| This watch |
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Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
No. At 30m it will survive rain and handwashing, but not submersion of any kind.
Water resistance explainedWill the glass scratch?
Unlikely. Sapphire is second only to diamond in hardness and shrugs off everyday marking.
Sapphire, mineral and acrylic comparedDoes it need a battery?
No. It is automatic — the motion of your wrist winds it, and there is no cell to replace.
Quartz, automatic and solar comparedHow long does it run for when it's not worn?
About 72 hours fully wound — enough to sit off the wrist over a weekend and still be running.
Is it a men's or women's watch?
Listed as women's, though at 34mm it sits in the range that suits anyone.
Cheapest place to buy
Both Mappin & Webb and Goldsmiths list it at £1,900, so choose on delivery and warranty rather than price.
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