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Olivia Burton 24000043 Signature Floral Bracelet Watch - W28115
Ref. 24000043
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Stepping up in Olivia Burton's range
Olivia Burton built the Signature collection around florals treated as decoration worth taking seriously rather than afterthought pattern-filling — applied motifs, crystal accents, dial colours chosen to make the ornament read. Here the emerald sunray dial gives the floral work something to sit against: the radial finish catches light differently as the wrist moves, so the applied decoration shifts with it rather than sitting flat. At 34mm the case is sized to wear as jewellery first, and the T-bar lug construction — connecting the round case directly to the link bracelet without conventional lugs — reinforces that intention. The brushed and polished bracelet closes with a push-button deployment clasp, and link adjustment is done by adding or removing individual links rather than through a micro-adjust system, so a precise fit takes a few minutes at a jeweller.
- Reference
- 24000043
- Brand
- Olivia Burton
- Collection
- Signature
- Case size
- 34mm
- Lug width
- 18mm
- Case material
- Gold PVD
- Case shape
- Round
- Dial
- Green
- Crystal
- Mineral
- Movement
- Quartz
- Water resistance
- 30m
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Gold
- Clasp
- Deployant clasp
- Lume
- Luminous
- Retailer
- F.Hinds
Additional specifications
- Warranty
- 2 years
Learn more about Olivia Burton
Lesa Bennett and Jemma Fennings started Olivia Burton in London in 2012, coming from fashion rather than watchmaking and treating the watch as an accessory to be designed rather than a instrument to be engineered.
That showed in the product: illustrated dials, floral and bee motifs, applied three-dimensional details, mesh and leather straps in soft colours. The bee became the signature, and the brand found a large audience among buyers who wanted something with a point of view at under £200.
Movado Group acquired the company in 2017, placing it alongside Movado, Ebel, Concord and MVMT. Production and distribution run through Movado; the design identity has stayed recognisably its own.
The watches are quartz and the appeal is the artwork, not the movement — which is a fair description of what the brand set out to do in the first place.
- 2012
- Founded in London by Lesa Bennett and Jemma Fennings.
- 2015
- The bee motif becomes the brand signature.
- 2017
- Acquired by Movado Group.
- 2019
- Range expands into jewellery and gifting.
- 2024
- Distribution runs through Movado's international network.
Also in 4 collections
This watch appears in Back in Stock (3,734), Watches Under 37mm (1,369), Gold Watches (492) and Green Dial Watches (343).
Manufacturer’s guarantee
What the specifications mean
Strengths
- 34mm wears small and slips under any cuff
- Luminous hands and markers for low light
Worth knowing
- 30m means keeping it away from water
Olivia Burton 24000043 Signature Floral Bracelet alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | 24000043 | GW0657L1 | AX7161SET |
|---|---|---|---|
| Price | £135 | £145 | £139 |
| Case size | 34mm | 34mm | 34mm |
| Water resistance | 30m | 30m | 50m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Stainless steel bracelet | Stainless steel bracelet | Stainless steel bracelet |
| This watch | Closely matched |
|
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
No. At 30m it will survive rain and handwashing, but not submersion of any kind.
Water resistance explainedWill the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Sapphire, mineral and acrylic comparedDoes it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Quartz, automatic and solar comparedWhat size strap does it take?
18mm. Any strap of that width will fit, and on most modern watches quick-release bars make the swap a two-minute job with no tools.
Cheapest place to buy
F.Hinds is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
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