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Olivia Burton 24000272 Sports Luxe Bracelet Watch - W28201
Ref. 24000272
Sits in Olivia Burton’s upper tier here — more premium than three quarters of the Olivia Burton watches we list, which start at £60.
Price range £60 to £199 across 59 Olivia Burton watches in stock.The Sports Luxe Bejewelled line is Olivia Burton's answer to the bracelet watch as a piece of jewellery first — and this purple-dialled version makes that case more forcefully than most. The deep cherry lacquer sunray dial shifts as the light moves across it, the marquise-cut crystal hour markers catch at angles the sunray cannot, and the pavé bezel frames all of it in 52 clear stones. Nothing here is subtle, and it is not trying to be. At 34mm the case sits without overwhelming a smaller wrist, and the gold ion-plated link bracelet — closed by a push-button deployment — gives it the kind of drape that a plain folded clasp rarely achieves. The dial colour is the decision that separates this from its siblings in the range: that particular depth of purple reads almost burgundy indoors and opens out considerably in daylight.
- Reference
- 24000272
- Brand
- Olivia Burton
- Case size
- 34mm
- Case thickness
- 8mm
- Case material
- Gold PVD
- Case shape
- Round
- Dial
- Purple
- Crystal
- Mineral
- Movement
- Quartz
- Water resistance
- 30m
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Gold
- Clasp
- Deployant clasp
- Retailer
- F.Hinds
Additional specifications
- Gem set
- Yes
Learn more about Olivia Burton
Lesa Bennett and Jemma Fennings started Olivia Burton in London in 2012, coming from fashion rather than watchmaking and treating the watch as an accessory to be designed rather than a instrument to be engineered.
That showed in the product: illustrated dials, floral and bee motifs, applied three-dimensional details, mesh and leather straps in soft colours. The bee became the signature, and the brand found a large audience among buyers who wanted something with a point of view at under £200.
Movado Group acquired the company in 2017, placing it alongside Movado, Ebel, Concord and MVMT. Production and distribution run through Movado; the design identity has stayed recognisably its own.
The watches are quartz and the appeal is the artwork, not the movement — which is a fair description of what the brand set out to do in the first place.
- 2012
- Founded in London by Lesa Bennett and Jemma Fennings.
- 2015
- The bee motif becomes the brand signature.
- 2017
- Acquired by Movado Group.
- 2019
- Range expands into jewellery and gifting.
- 2024
- Distribution runs through Movado's international network.
Also in 3 collections
This watch appears in Back in Stock (3,460), Watches Under 37mm (1,342) and Gold Watches (487).
Manufacturer’s guarantee
What the specifications mean
Strengths
- 34mm wears small and slips under any cuff
- One of Olivia Burton's more premium watches
Worth knowing
- 30m means keeping it away from water
Olivia Burton 24000272 Sports Luxe Bracelet alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | 24000272 | 18434-397-GWP | GW0657L2 |
|---|---|---|---|
| Price | £169 | £169 | £169 |
| Case size | 34mm | 34mm | 34mm |
| Water resistance | 30m | 30m | 30m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Stainless steel bracelet | Mesh bracelet | Stainless steel bracelet |
| This watch | Closely matched | Closely matched |
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
No. At 30m it will survive rain and handwashing, but not submersion of any kind.
Water resistance explainedWill the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Sapphire, mineral and acrylic comparedDoes it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Quartz, automatic and solar comparedCheapest place to buy
F.Hinds is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
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