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Reflex Active RA31-2196 Series 31 Amoled Smartwatch - W47345
Ref. RA31-2196
At 35mm in rose gold PVD, this sits at the smaller end of the smartwatch market — a deliberate choice that lets it read closer to a conventional dress watch on the wrist than most fitness-focused devices manage. The AMOLED display supports an always-on mode, so the time is visible without a gesture, and the dual-time function keeps a second timezone on screen alongside it, which is useful for frequent travellers without the faff of digging into a menu. Beyond timekeeping, it handles calls directly from the wrist, pushes through messages and social notifications, and runs blood oxygen tracking and cycle tracking alongside the heart rate monitor. Dial faces are interchangeable, including with your own photos.
- Reference
- RA31-2196
- Brand
- Reflex Active
- Case size
- 35mm
- Case material
- Rose gold PVD
- Case shape
- Round
- Dial
- Pink
- Crystal
- Mineral
- Movement
- Quartz
- Functions
- GMT, Bluetooth, Heart rate, Digital display, Heart rate monitor
- Bracelet / strap
- Silicone strap
- Strap colour
- Pink
- Retailer
- F.Hinds
Additional specifications
- Warranty
- 2 years
Learn more about Reflex Active
Reflex Active is a British brand launched to put smartwatch features at a price a parent would consider for a teenager, and it has stayed at that end of the market deliberately.
The proposition is straightforward: heart-rate and activity tracking, notifications, sleep monitoring and interchangeable coloured straps, in bright cases with animated watch faces, generally for under a hundred pounds.
That places it against fitness bands rather than against watchmaking, and the comparison it invites is with devices costing several times as much. Battery life and app polish are where the price shows; the core tracking does what it claims.
The range is broad and changes quickly, with series numbers denoting feature sets rather than model families, and gift sets pairing a watch with spare straps.
It is a first smartwatch rather than a watch in the traditional sense, and it is priced and designed with exactly that buyer in mind.
- 2018
- Launched in the UK as an affordable smartwatch brand.
- 2019
- Heart-rate and sleep tracking added across the range.
- 2021
- Interchangeable strap sets become standard.
- 2022
- Distribution widens through British jewellers.
- 2024
- The series numbering system organises the collection.
Also in 4 collections
This watch appears in Watches Under 37mm (1,048), Watches Under £100 (344), Rose Gold Watches (230) and GMT Watches (132).
Manufacturer’s guarantee
Compare alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | RA31-2196 |  RY21806A-SET |  24000145 |
|---|---|---|---|
| Price | £55 | £55 | £55 |
| Case size | 35mm | 35mm | 35mm |
| Water resistance | — | 30m | 30m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Silicone strap | Leather strap | Leather strap |
| This watch | Closely matched | Closely matched |
Your new watch
Frequently asked questions, and things you should know about this watch
Will the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Does it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Is it a men's or women's watch?
Listed as unisex, and at this size it suits any wrist that takes the dimensions.
Cheapest place to buy
F.Hinds is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
Who are F.Hinds?
F.Hinds has been run by the same family since 1856 and is now in its fifth generation, with more than 115 shops across England and Wales. They are a member of the Responsible Jewellery Council and an Authorised Diamond Dealer.
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