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Rotary LB0518004 Stainless Steel Bracelet Watch - W64105
Ref. LB0518004
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Stepping up in Rotary's range
The Henley sits at the quieter end of Rotary's range — a straightforward dress-adjacent piece built around a black dial and minimal surface detail. At 36mm it is a versatile size, and 9.3mm of case height means it slips under a cuff without bulk. The angled bezel catches light in a way that gives the profile more presence than the restrained dial might suggest. On the wrist, the steel bracelet with butterfly clasp keeps the whole thing neat and self-contained. The black dial reads cleanly at a glance, and the date sits without crowding it.
- Reference
- LB0518004
- Brand
- Rotary
- Case size
- 36mm
- Case material
- Stainless steel
- Case shape
- Round
- Dial
- Black
- Crystal
- Sapphire
- Movement
- Quartz
- Functions
- Date
- Water resistance
- 100m
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Silver
- Clasp
- Butterfly clasp
- Lume
- Luminous
- Retailer
- F.Hinds
Learn more about Rotary
Moise Dreyfuss started Rotary in La Chaux-de-Fonds in 1895. Within a generation his sons Georges and Sylvain had opened a London office and begun exporting to Britain, which turned out to be the decision that defined the company: Britain became, and remains, Rotary's most important market.
The winged wheel logo arrived in 1925 and has barely changed since. It became familiar enough in British high streets that the brand is widely taken for British, despite the Swiss origin.
Rotary supplied watches to the British Army, and the wartime and post-war association gave it a foothold in a market where an affordable, dependable Swiss watch was exactly what most buyers wanted.
The family held the company for over a century, making it for a long time the oldest family-owned Swiss watchmaker still trading. Ownership passed to Hong Kong's Citychamp in 2014, and in February 2025 to the UK's Peers Hardy Group.
The modern range sits at the accessible end — quartz and automatic dress watches, divers and chronographs, with the Henley, Windsor and Legacy lines carrying the collection.
- 1895
- Founded in La Chaux-de-Fonds by Moise Dreyfuss.
- 1920s
- Georges and Sylvain Dreyfuss begin exporting to Britain.
- 1925
- The winged wheel logo is introduced.
- 2014
- Acquired by Citychamp after more than a century in family hands.
- 2025
- Bought by the UK's Peers Hardy Group.
Manufacturer’s guarantee
What the specifications mean
Strengths
- 100m water resistance covers swimming and watersports
- 36mm suits most wrists
- Sapphire crystal, which resists scratching
- Luminous hands and markers for low light
Compare alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | LB0518004 |  ES5350 |  MK5057 |
|---|---|---|---|
| Price | £129 | £125 | £147 |
| Case size | 36mm | 36mm | 36mm |
| Water resistance | 100m | 100m | 100m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Stainless steel bracelet | Stainless steel bracelet | Stainless steel bracelet |
| This watch | Closely matched |
|
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
Yes. At 100m it is rated for swimming and snorkelling, though not for diving.
Will the glass scratch?
Unlikely. Sapphire is second only to diamond in hardness and shrugs off everyday marking.
Does it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Is it a men's or women's watch?
Listed as women's, though at 36mm it sits in the range that suits anyone.
Cheapest place to buy
F.Hinds is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
Who are F.Hinds?
F.Hinds has been run by the same family since 1856 and is now in its fifth generation, with more than 115 shops across England and Wales. They are a member of the Responsible Jewellery Council and an Authorised Diamond Dealer.
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