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Sekonda 30349 Black Dial Bracelet Watch - W31446
Ref. 30349
Sits in Sekonda’s upper tier here — more premium than three quarters of the Sekonda watches we list, which start at £20.
Price range £20 to £120 across 221 Sekonda watches in stock.A straightforward piece from Britain's most familiar watch brand, built around the kind of combination — black dial, steel bracelet, date window — that earns its place by being useful every day without asking for attention. At 41mm it sits confidently on most wrists without running large, and the deployant clasp keeps the bracelet secure without the fuss of a standard buckle. The black dial with silver baton markers reads clearly in most light, and the luminous treatment means it holds legibility into the evening. Fifty metres of water resistance covers daily wear without reservation.
- Reference
- 30349
- Brand
- Sekonda
- Case size
- 41mm
- Case material
- Stainless steel
- Case shape
- Round
- Dial
- Black
- Crystal
- Mineral
- Movement
- Quartz
- Functions
- Date
- Water resistance
- 50m
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Silver
- Clasp
- Deployant clasp
- Lume
- Luminous
- Retailer
- F.Hinds
Learn more about Sekonda
Sekonda was created in 1966, not as a manufacturer but as an export label. The Soviet state watch combine ChasProm needed a name under which to sell its output in the West, and Sekonda became that name — watches built at the First Moscow Watch Factory and the Petrodvorets Watch Factory in Leningrad, arriving in British shops as Sekonda rather than Poljot or Raketa.
That origin explains a curiosity of the vintage market: open a late-1960s Sekonda and you will often find a Poljot movement inside, stamped Made in USSR.
The quartz era changed the arrangement. Cheap, accurate Japanese movements undercut Soviet mechanical production, and after the breakup of the Soviet Union the brand cut its Russian ties entirely, moving manufacturing to Hong Kong in 1993.
What did not change was the position: reliable watches at prices most people do not have to think about. Sekonda had become the leading watch brand in the UK by 1988 and has stayed there, selling over a million watches a year, with Seksy, One and Xpose covering fashion and outdoor styles.
The brand is owned by Time Products, which also owns Accurist and Limit.
- 1966
- Created by ChasProm as an export name for Soviet watches.
- 1988
- Becomes the UK's leading watch brand.
- 1993
- Production moves to Hong Kong after Soviet ties end.
- 2014
- Owner Time Products acquires Accurist.
- 2026
- Sixty years of selling over a million watches a year in Britain.
Also in 3 collections
This watch appears in Back in Stock (5,420), Stainless Steel Watches (3,525) and Watches Under £100 (737).
Manufacturer’s guarantee
What the specifications mean
Strengths
- Luminous hands and markers for low light
- One of Sekonda's more premium watches
Worth knowing
- 50m suits rain and handwashing, not swimming
Sekonda 30349 Black Dial Bracelet alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | 30349 | RJ666AX9 | AQ-240EG-9AEF |
|---|---|---|---|
| Price | £75 | £70 | £75 |
| Case size | 41mm | 41mm | 40.9mm |
| Water resistance | 50m | 50m | 30m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Stainless steel bracelet | Stainless steel bracelet | Stainless steel bracelet |
| This watch | Closely matched |
|
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
Showering yes, swimming no. 50m covers splashes and brief immersion, but a swimming stroke generates well above the pressure that figure describes.
Water resistance explainedWill the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Sapphire, mineral and acrylic comparedDoes it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Quartz, automatic and solar comparedIs it a men's or women's watch?
Listed as men's.
Cheapest place to buy
F.Hinds is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
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