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Sekonda 39027 Black Strap Watch And Bracelet Gift Set - W31462
Ref. 39027
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Stepping up in the same colour and case shape
A blue dial with rose gold-tone hands and markers against a silver-toned case is a combination that sits closer to dressed-up than to everyday utility, and the smooth black leather strap keeps it grounded. The set adds a braided blue leather bracelet that coordinates with the dial — a different texture, a different mood, without straying from the palette. Splashproof only, so this is a watch for days rather than activities, and the metal alloy case reflects that: the weight and finish suit a light wearer or someone building a first rotation.
- Reference
- 39027
- Brand
- Sekonda
- Case material
- Stainless steel
- Case shape
- Round
- Dial
- Blue
- Crystal
- Mineral
- Movement
- Quartz
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Black
- Clasp
- Buckle
- Retailer
- F.Hinds
Additional specifications
- Supplied as
- Gift set
Learn more about Sekonda
Sekonda was created in 1966, not as a manufacturer but as an export label. The Soviet state watch combine ChasProm needed a name under which to sell its output in the West, and Sekonda became that name — watches built at the First Moscow Watch Factory and the Petrodvorets Watch Factory in Leningrad, arriving in British shops as Sekonda rather than Poljot or Raketa.
That origin explains a curiosity of the vintage market: open a late-1960s Sekonda and you will often find a Poljot movement inside, stamped Made in USSR.
The quartz era changed the arrangement. Cheap, accurate Japanese movements undercut Soviet mechanical production, and after the breakup of the Soviet Union the brand cut its Russian ties entirely, moving manufacturing to Hong Kong in 1993.
What did not change was the position: reliable watches at prices most people do not have to think about. Sekonda had become the leading watch brand in the UK by 1988 and has stayed there, selling over a million watches a year, with Seksy, One and Xpose covering fashion and outdoor styles.
The brand is owned by Time Products, which also owns Accurist and Limit.
- 1966
- Created by ChasProm as an export name for Soviet watches.
- 1988
- Becomes the UK's leading watch brand.
- 1993
- Production moves to Hong Kong after Soviet ties end.
- 2014
- Owner Time Products acquires Accurist.
- 2026
- Sixty years of selling over a million watches a year in Britain.
Also in 4 collections
This watch appears in Back in Stock (3,988), Stainless Steel Watches (2,814), Blue Dial Watches (778) and Watches Under £100 (533).
Temporarily out of stock
F.Hinds is not currently taking orders for this reference. Last listed as available on 28 September 2026. Stock is checked nightly and this page updates when it returns.
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