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Sekonda 40389 Black Silicone Strap Watch - W32437
Ref. 40389
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Stepping up in the same colour and case shape
A straightforward all-black casual watch from Sekonda's Palette range, designed to sit quietly against the wrist without demanding attention. The matte finish on both case and dial keeps the white hands readable without adding any visual noise, and at 36mm it works equally well on narrower or average wrists. The quick-release spring bars are a practical detail — swapping the strap takes seconds without tools, which matters more on a watch this versatile than on something worn only one way.
- Reference
- 40389
- Brand
- Sekonda
- Case size
- 36mm
- Lug width
- 18mm
- Case shape
- Round
- Dial
- Black
- Crystal
- Mineral
- Movement
- Quartz
- Water resistance
- 30m
- Bracelet / strap
- Silicone strap
- Strap colour
- Black
- Clasp
- Buckle
- Retailer
- F.Hinds
Additional specifications
- Warranty
- 2 years
- Strap
- Interchangeable
Learn more about Sekonda
Sekonda was created in 1966, not as a manufacturer but as an export label. The Soviet state watch combine ChasProm needed a name under which to sell its output in the West, and Sekonda became that name — watches built at the First Moscow Watch Factory and the Petrodvorets Watch Factory in Leningrad, arriving in British shops as Sekonda rather than Poljot or Raketa.
That origin explains a curiosity of the vintage market: open a late-1960s Sekonda and you will often find a Poljot movement inside, stamped Made in USSR.
The quartz era changed the arrangement. Cheap, accurate Japanese movements undercut Soviet mechanical production, and after the breakup of the Soviet Union the brand cut its Russian ties entirely, moving manufacturing to Hong Kong in 1993.
What did not change was the position: reliable watches at prices most people do not have to think about. Sekonda had become the leading watch brand in the UK by 1988 and has stayed there, selling over a million watches a year, with Seksy, One and Xpose covering fashion and outdoor styles.
The brand is owned by Time Products, which also owns Accurist and Limit.
- 1966
- Created by ChasProm as an export name for Soviet watches.
- 1988
- Becomes the UK's leading watch brand.
- 1993
- Production moves to Hong Kong after Soviet ties end.
- 2014
- Owner Time Products acquires Accurist.
- 2026
- Sixty years of selling over a million watches a year in Britain.
Also in 3 collections
This watch appears in Watches Under 37mm (1,509), Watches Under £100 (631) and All Black Watches (292).
Manufacturer’s guarantee
What the specifications mean
Strengths
- 36mm suits most wrists
- Sits in the lower half of Sekonda's range as we list it
Worth knowing
- 30m means keeping it away from water
Sekonda 40389 Black Silicone Strap alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | 40389 | RG855CX5 | A168WA-3AYES |
|---|---|---|---|
| Price | £30 | £30 | £35 |
| Case size | 36mm | 37.5mm | 36.3mm |
| Water resistance | 30m | 30m | 30m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Silicone strap | Stainless steel bracelet | Stainless steel bracelet |
| This watch |
|
|
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
No. At 30m it will survive rain and handwashing, but not submersion of any kind.
Water resistance explainedWill the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Sapphire, mineral and acrylic comparedDoes it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Quartz, automatic and solar comparedWhat size strap does it take?
18mm. Any strap of that width will fit, and on most modern watches quick-release bars make the swap a two-minute job with no tools.
Cheapest place to buy
F.Hinds is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
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