Tap the image to enlarge
Sekonda 40413 Rose Tone Stone Set Bracelet Watch - W32414
Ref. 40413
Sits in Sekonda’s upper tier here — more premium than three quarters of the Sekonda watches we list, which start at £20.
Price range £20 to £120 across 227 Sekonda watches in stock.Part of Sekonda's Seksy line, this is a dress piece built around a single effect: a 25mm rose gold case that reads more like a bangle than a watch. The wide silver fabric strap is structured to carry that illusion through, giving the whole thing the profile of a cuff on the wrist rather than a conventional strap-and-case arrangement. The crystal detailing on the dial catches light in the way that earns this its place in an evening wardrobe, and at this scale it sits unobtrusively on a narrow wrist without competing with other jewellery.
- Reference
- 40413
- Brand
- Sekonda
- Case size
- 25mm
- Case thickness
- 9mm
- Lug width
- 23mm
- Case material
- Stainless steel
- Case shape
- Round
- Dial
- Rose gold
- Crystal
- Mineral
- Movement
- Quartz
- Water resistance
- 10m
- Bracelet / strap
- Fabric strap
- Strap colour
- Silver
- Clasp
- Folding clasp
- Lume
- Luminous
- Retailer
- F.Hinds
Learn more about Sekonda
Sekonda was created in 1966, not as a manufacturer but as an export label. The Soviet state watch combine ChasProm needed a name under which to sell its output in the West, and Sekonda became that name — watches built at the First Moscow Watch Factory and the Petrodvorets Watch Factory in Leningrad, arriving in British shops as Sekonda rather than Poljot or Raketa.
That origin explains a curiosity of the vintage market: open a late-1960s Sekonda and you will often find a Poljot movement inside, stamped Made in USSR.
The quartz era changed the arrangement. Cheap, accurate Japanese movements undercut Soviet mechanical production, and after the breakup of the Soviet Union the brand cut its Russian ties entirely, moving manufacturing to Hong Kong in 1993.
What did not change was the position: reliable watches at prices most people do not have to think about. Sekonda had become the leading watch brand in the UK by 1988 and has stayed there, selling over a million watches a year, with Seksy, One and Xpose covering fashion and outdoor styles.
The brand is owned by Time Products, which also owns Accurist and Limit.
- 1966
- Created by ChasProm as an export name for Soviet watches.
- 1988
- Becomes the UK's leading watch brand.
- 1993
- Production moves to Hong Kong after Soviet ties end.
- 2014
- Owner Time Products acquires Accurist.
- 2026
- Sixty years of selling over a million watches a year in Britain.
Manufacturer’s guarantee
What the specifications mean
Strengths
- 25mm wears small and slips under any cuff
- Luminous hands and markers for low light
- One of Sekonda's more premium watches
Worth knowing
- 10m means keeping it away from water
Compare alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | 40413 |  LK146 |  24000021 |
|---|---|---|---|
| Price | £70 | £70 | £75 |
| Case size | 25mm | 25mm | 25.5mm |
| Water resistance | 10m | 30m | 30m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Fabric strap | Silicone strap | Mesh bracelet |
| This watch |
|
|
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
No. At 10m it will survive rain and handwashing, but not submersion of any kind.
Will the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Does it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
What size strap does it take?
23mm. Any strap of that width will fit, and on most modern watches quick-release bars make the swap a two-minute job with no tools.
Is it a men's or women's watch?
Listed as women's.
Cheapest place to buy
F.Hinds is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
Who are F.Hinds?
F.Hinds has been run by the same family since 1856 and is now in its fifth generation, with more than 115 shops across England and Wales. They are a member of the Responsible Jewellery Council and an Authorised Diamond Dealer.
You may also like
In stock, and close on style and price
