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Sekonda Taylor 34mm Ladies Watch
Ref. 40534
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Stepping up in the same colour and case shape
A round brass case in silver plate, 34mm across and 10mm deep, keeps the proportions neat on the wrist. The dial carries a multicoloured rainbow sunray finish with baton indexes and a date window at three o'clock. Hands and markers are luminous. A mineral crystal sits over the dial, and the 17mm stainless steel bracelet fastens with a push-button deployment clasp, adjustable to fit a range of wrist sizes. Water resistance is rated to 50 metres.
- Reference
- 40534
- Brand
- Sekonda
- Case size
- 34mm
- Case thickness
- 10mm
- Case material
- Brass
- Case shape
- Round
- Dial
- Mother-of-pearl
- Crystal
- Mineral
- Movement
- Quartz
- Functions
- Date
- Water resistance
- 50m
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Silver
- Clasp
- Deployant clasp
- Lume
- Luminous
- Retailer
- F.Hinds
Learn more about Sekonda
Sekonda was created in 1966, not as a manufacturer but as an export label. The Soviet state watch combine ChasProm needed a name under which to sell its output in the West, and Sekonda became that name — watches built at the First Moscow Watch Factory and the Petrodvorets Watch Factory in Leningrad, arriving in British shops as Sekonda rather than Poljot or Raketa.
That origin explains a curiosity of the vintage market: open a late-1960s Sekonda and you will often find a Poljot movement inside, stamped Made in USSR.
The quartz era changed the arrangement. Cheap, accurate Japanese movements undercut Soviet mechanical production, and after the breakup of the Soviet Union the brand cut its Russian ties entirely, moving manufacturing to Hong Kong in 1993.
What did not change was the position: reliable watches at prices most people do not have to think about. Sekonda had become the leading watch brand in the UK by 1988 and has stayed there, selling over a million watches a year, with Seksy, One and Xpose covering fashion and outdoor styles.
The brand is owned by Time Products, which also owns Accurist and Limit.
- 1966
- Created by ChasProm as an export name for Soviet watches.
- 1988
- Becomes the UK's leading watch brand.
- 1993
- Production moves to Hong Kong after Soviet ties end.
- 2014
- Owner Time Products acquires Accurist.
- 2026
- Sixty years of selling over a million watches a year in Britain.
Also in 4 collections
This watch appears in Back in Stock (4,015), Watches Under 37mm (1,421), Women's Watches (1,355) and Watches Under £100 (642).
Manufacturer’s guarantee
What the specifications mean
Strengths
- 34mm wears small and slips under any cuff
- Luminous hands and markers for low light
- Sits in the lower half of Sekonda's range as we list it
Worth knowing
- 50m suits rain and handwashing, not swimming
Price history
This watch is currently at its highest recorded price. It was £37 on 25 September. Prices are checked every day, and we record any changes.
Sekonda Taylor alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification |  40534 | RA-SP-300S-05 | RY21890 |
|---|---|---|---|
| Price | £50 | £50 | £60 |
| Case size | 34mm | 36mm | 34mm |
| Water resistance | 50m | 68m | 30m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Stainless steel bracelet | Silicone strap | Leather strap |
| This watch |
|
|
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
Showering yes, swimming no. 50m covers splashes and brief immersion, but a swimming stroke generates well above the pressure that figure describes.
Water resistance explainedWill the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Sapphire, mineral and acrylic comparedDoes it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Quartz, automatic and solar comparedIs it a men's or women's watch?
Listed as women's, though at 34mm it sits in the range that suits anyone.
Cheapest place to buy
F.Hinds is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
Has the price changed recently?
It's currently at its highest recorded price. It's ranged between £37 and £50, today it's £50.
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