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Storm 47504/LP Elexi Lazer Purple Bracelet Watch - W87356
Ref. 47504/LP
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Stepping up in Storm's range
The Elexi is built around Storm's Lazer glass — a multi-faceted dial cut to shift colour and depth as the light changes angle. In purple it reads differently under fluorescent office light than it does in evening candlelight, which is the point of the format. At 33mm across and just under 10mm deep, it sits close to the wrist without crowding a smaller one, and the bracelet combines brushed and polished finishes that work with the dial rather than competing with it. The folding clasp fits wrists up to 180mm and can be adjusted by removing or adding links.
- Reference
- 47504/LP
- Brand
- Storm
- Collection
- ElexiCase Size: 33mmCase Thickness: 9
- Case size
- 33mm
- Case thickness
- 10mm
- Lug width
- 16mm
- Case material
- Stainless steel
- Case shape
- Round
- Dial
- Purple
- Crystal
- Mineral
- Movement
- Quartz
- Water resistance
- 50m
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Silver
- Clasp
- Deployant clasp
- Lume
- Luminous
- Retailer
- F.Hinds
Additional specifications
- Lug-to-lug
- 35mm
- Warranty
- 2 years
Learn more about Storm
Storm was founded in London in 1989 and spent the next decade doing something few watch brands attempt: treating the case as sculpture rather than a container for a dial.
The house style is immediately identifiable — mirror-polished steel, faceted and asymmetric cases, dials with no numerals at all, and a fondness for finishes that make the whole watch look like a single machined block of metal.
Some of the designs abandon conventional time display entirely, using rotating discs, hidden apertures or coloured mirror crystals that only reveal the time at certain angles. The Remi and Zorex lines have carried that idea for years.
The brand designs and produces its own watches rather than licensing the name, and sells through its own stores and jewellers, mostly in the UK and Europe.
Movements are quartz throughout. The point has never been the mechanics; it is that a Storm watch does not look like anything else in the window, which after thirty-five years remains a fair claim.
- 1989
- Founded in London as a design-led watch brand.
- 1995
- Mirror-finished steel cases become the house signature.
- 2000
- Opens its own retail stores.
- 2008
- Unconventional time displays enter the collection.
- 2019
- Thirty years of the same design language.
Manufacturer’s guarantee
What the specifications mean
Strengths
- 33mm wears small and slips under any cuff
- 35mm lug-to-lug keeps the 33mm case wearable
- Luminous hands and markers for low light
Worth knowing
- 50m suits rain and handwashing, not swimming
Compare alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | 47504/LP |  MK3477 |  VV244PGRSL |
|---|---|---|---|
| Price | £130 | £139 | £140 |
| Case size | 33mm | 33mm | 33mm |
| Water resistance | 50m | 50m | 50m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Stainless steel bracelet | Stainless steel bracelet | Stainless steel bracelet |
| This watch | Closely matched | Closely matched |
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
Showering yes, swimming no. 50m covers splashes and brief immersion, but a swimming stroke generates well above the pressure that figure describes.
Will the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Does it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
What size strap does it take?
16mm. Any strap of that width will fit, and on most modern watches quick-release bars make the swap a two-minute job with no tools.
Will it fit my wrist?
Lug-to-lug is 35mm, which suits wrists from roughly 15cm (6 inches) upward.
Lug-to-lug decides fit more than case diameter does.
Is it a men's or women's watch?
Listed as women's.
Cheapest place to buy
F.Hinds is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
Who are F.Hinds?
F.Hinds has been run by the same family since 1856 and is now in its fifth generation, with more than 115 shops across England and Wales. They are a member of the Responsible Jewellery Council and an Authorised Diamond Dealer.
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