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Swatch Mouse Rap 1994 Collectable Flower Strap Watch- GS120 - Z4345
Ref. GS120
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Stepping up in Swatch's range
Campana 1994 Collectable Red Leather Strap Watch- GM119 - Z4339£100
Crazy Eight 1993 Collectable Colourful Watch- GN125 - Z4335£100
Stucchi 1991 Collectable Patterned Strap Watch- GN107 - Z4311£90
Moonquake 1990 Collectable Black Strap Watch- GX404 - Z4307£100
Big Enuff 1993 Collectable Illustrated Watch- GB151 - Z4315£100
The Mouse Trap — the name the retailer has wrong, and the year too — is a 2004 Gent series release built around a single narrative joke: two cats printed along the yellow strap are closing in on a mouse that appears on the minute hand, perpetually escaping around the dial. It is an unusually complete piece of storytelling for a wristwatch, and it holds together because every element serves the gag rather than decorating around it. At 34mm in translucent blue resin, it sits close to the wrist and weighs almost nothing. The proprietary integrated lugs mean the yellow strap reads as continuous with the case rather than attached to it, which reinforces the cartoon logic of the whole thing. The mouse on the minute hand is what an owner notices first; the cats on the strap are what everyone else notices second.
- Reference
- GS120
- Brand
- Swatch
- Collection
- GentCase Size: 34 mmCase Thickness: 8
- Case size
- 34mm
- Case thickness
- 8.75mm
- Case material
- Resin
- Case shape
- Round
- Dial
- Blue
- Crystal
- Acrylic
- Movement
- Quartz
- Water resistance
- 30m
- Bracelet / strap
- Silicone strap
- Strap colour
- Yellow
- Clasp
- Buckle
- Lume
- Luminous
- Condition
- Vintage
- Retailer
- F.Hinds
Learn more about Swatch
Swatch was the Swiss industry's answer to its own near-death. By the early 1980s Japanese quartz had reduced Swiss watch exports catastrophically and employment had collapsed. Nicolas Hayek, brought in as a consultant to advise on liquidating the ASUAG and SSIH conglomerates, recommended the opposite: merge them and attack the low end.
The engineering that made it possible was radical. Ernst Thomke, Elmar Mock, and Jacques Müller designed a watch with fifty-one components instead of the usual ninety-odd, with the movement assembled directly into the injection-moulded case so the watch could not be opened or repaired. It could be made in Switzerland, by robots, for less than the Asian competition.
The first Swatches went on sale in 1983. They were cheap, plastic, colourful, and — critically — sold as fashion rather than as timekeeping. Buyers owned several. Artists including Keith Haring, Kiki Picasso, and later Vivienne Westwood designed editions, and some early models now trade for thousands.
Swatch sold over a hundred million watches within its first decade and financed the rescue of the entire Swiss industry. The Swatch Group that resulted owns Breguet, Blancpain, Omega, Longines, Tissot, Hamilton, and Glashütte Original, and remains the largest watch company in the world.
The MoonSwatch collaboration with Omega in 2022 caused queues around the world.
- 1983
- The first Swatch launches with a 51-component movement.
- 1985
- Keith Haring designs the first artist editions.
- 1992
- Cumulative sales pass 100 million watches.
- 2022
- The MoonSwatch collaboration with Omega sells out globally.
This watch appears in Under 37mm (1,010), Blue Dials (615), Under £100 (305) and Pre-Owned & Vintage (46).
Manufacturer’s guarantee
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
No. At 30m it will survive rain and handwashing, but not submersion of any kind.
Will the glass scratch?
Yes, but it polishes out. Acrylic marks easily and a scratch can be buffed away at home, which is why vintage-style watches still use it.
Does it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Is it a men's or women's watch?
Listed as unisex, and at this size it suits any wrist that takes the dimensions.
Cheapest place to buy
F.Hinds is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
Who are F.Hinds?
F.Hinds has been run by the same family since 1856 and is now in its fifth generation, with more than 115 shops across England and Wales. They are a member of the Responsible Jewellery Council and an Authorised Diamond Dealer.
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