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Emporio Armani AX1475 Chronograph Bracelet Watch - W65554
Ref. AX1475
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Stepping up in the same dial colour
The Bass collection sits within Armani Exchange rather than the broader Emporio Armani line, and the distinction shows in the design priorities: sharper, harder-edged, more explicitly urban. The octagonal case is the defining decision here, its geometry pressing against the expected round and giving the watch a silhouette that reads closer to architecture than to watchmaking convention. At 40mm with a 10.7mm profile, the case wears without bulk, the slim stack letting the bracelet integrate cleanly rather than sitting above the wrist. The textured black dial creates enough surface movement to hold the eye without competing with the dual-time subdials, which sit arranged for legibility rather than decoration. The two-pusher folding clasp closes with the kind of finality that makes daily wear feel considered rather than provisional.
- Reference
- AX1475
- Brand
- Emporio Armani
- Collection
- Bass
- Case size
- 40mm
- Case thickness
- 10.7mm
- Lug width
- 14mm
- Case material
- Stainless steel
- Case shape
- Octagonal
- Dial
- Black
- Crystal
- Mineral
- Movement
- Quartz
- Functions
- GMT, Dual display, Digital display
- Water resistance
- 50m
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Silver
- Clasp
- Folding clasp
- Lume
- Luminous
- Retailer
- F.Hinds
Learn more about Emporio Armani
Giorgio Armani launched Emporio Armani in 1981 as a younger, more accessible line beneath the main label. Watches followed under licence, and since 2000 they have been produced by Fossil Group, which holds the manufacturing and distribution rights.
The watches are fashion accessories rather than horological objects, and the house does not claim otherwise. Movements are bought-in quartz and Japanese automatic calibres, cased in designs that follow the clothing line's aesthetic: muted palettes, clean dials, and a preference for restraint over ornament.
That restraint is the appeal. Where much of the licensed-fashion category reaches for size and shine, Emporio Armani generally does not, and the better references in the line are quietly proportioned watches at prices well under the Swiss entry point.
- 1975
- Giorgio Armani founds his fashion house in Milan.
- 1981
- Emporio Armani launches as a diffusion line.
- 2000
- Fossil Group takes over watch production under licence.
Also in 3 collections
This watch appears in Stainless Steel Watches (2,652), Chronograph Watches (990) and GMT Watches (204).
Manufacturer’s guarantee
What the specifications mean
Strengths
- 40mm suits most wrists
- Luminous hands and markers for low light
- Second time zone for travelling
Worth knowing
- 50m suits rain and handwashing, not swimming
Emporio Armani AX1475 alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | AX1475 | BU10013 | R8853153001 |
|---|---|---|---|
| Price | £179 | £179 | £189 |
| Case size | 40mm | 40mm | 40mm |
| Water resistance | 50m | 50m | 50m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Stainless steel bracelet | Stainless steel bracelet | Stainless steel bracelet |
| This watch | Closely matched | Closely matched |
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
Showering yes, swimming no. 50m covers splashes and brief immersion, but a swimming stroke generates well above the pressure that figure describes.
Water resistance explainedWill the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Sapphire, mineral and acrylic comparedDoes it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Quartz, automatic and solar comparedWhat size strap does it take?
14mm. Any strap of that width will fit, and on most modern watches quick-release bars make the swap a two-minute job with no tools.
Is it a men's or women's watch?
Listed as men's, though at 40mm it sits in the range that suits anyone.
Cheapest place to buy
F.Hinds is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
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