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Emporio Armani Chronograph Black Stainless Steel Mens Watch
Ref. AX1963
Sits in Emporio Armani’s upper tier here — more premium than three quarters of the Emporio Armani watches we list, which start at £90.
Price range £90 to £359 across 281 Emporio Armani watches in stock.The Spencer sits squarely in the Armani Exchange house style: broad, blacked-out, and built to make an impression on the wrist rather than disappear under a cuff. At 44mm across and 13mm deep, it wears large, and the full black PVD treatment — case and bracelet matched — gives it a coherence that lesser executions leave to chance. The gold-tone hands and indices cut sharply through the textured black dial, which is the detail that prevents the whole thing from collapsing into monotone. Three subdials sit in the face without crowding it, and 100 metres of water resistance means it handles a swim without ceremony. At 180 grams it is a substantial thing on the wrist — present, not ignorable, which is the register the design is aimed at.
- Reference
- AX1963
- Brand
- Emporio Armani
- Collection
- Spencer
- Case size
- 44mm
- Case thickness
- 13mm
- Lug width
- 22mm
- Case material
- Black PVD
- Case shape
- Round
- Dial
- Black
- Crystal
- Mineral
- Movement
- Quartz
- Functions
- Chronograph, Date
- Water resistance
- 100m
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Black
- Clasp
- Deployant clasp
- Lume
- Luminous
- Retailer
- Goldsmiths
Learn more about Emporio Armani
Giorgio Armani launched Emporio Armani in 1981 as a younger, more accessible line beneath the main label. Watches followed under licence, and since 2000 they have been produced by Fossil Group, which holds the manufacturing and distribution rights.
The watches are fashion accessories rather than horological objects, and the house does not claim otherwise. Movements are bought-in quartz and Japanese automatic calibres, cased in designs that follow the clothing line's aesthetic: muted palettes, clean dials, and a preference for restraint over ornament.
That restraint is the appeal. Where much of the licensed-fashion category reaches for size and shine, Emporio Armani generally does not, and the better references in the line are quietly proportioned watches at prices well under the Swiss entry point.
- 1975
- Giorgio Armani founds his fashion house in Milan.
- 1981
- Emporio Armani launches as a diffusion line.
- 2000
- Fossil Group takes over watch production under licence.
Also in 4 collections
This watch appears in Stainless Steel Watches (2,652), Chronograph Watches (990), Watches 44mm and Over (695) and All Black Watches (254).
Manufacturer’s guarantee
What the specifications mean
Strengths
- 100m water resistance covers swimming and watersports
- Luminous hands and markers for low light
- One of Emporio Armani's more premium watches
Worth knowing
- 44mm sits at the larger end
Emporio Armani Chronograph Black Stainless Steel Mens Watch alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | AX1963 | R8871640004 | 220837 45 85 05 |
|---|---|---|---|
| Price | £239 | £249 | £249 |
| Case size | 44mm | 44mm | 44mm |
| Water resistance | 100m | 100m | 100m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Stainless steel bracelet | Silicone strap | Leather strap |
| This watch | Closely matched | Closely matched |
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
Yes. At 100m it is rated for swimming and snorkelling, though not for diving.
Water resistance explainedWill the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Sapphire, mineral and acrylic comparedDoes it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Quartz, automatic and solar comparedWhat size strap does it take?
22mm. Any strap of that width will fit, and on most modern watches quick-release bars make the swap a two-minute job with no tools.
Is it a men's or women's watch?
Listed as men's.
Cheapest place to buy
Goldsmiths is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
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