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Emporio Armani AX1969 Chronograph Bracelet Watch - W65503
Ref. AX1969
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Stepping up in the same colour and case shape
The Spencer collection sits at the sportier end of what Emporio Armani produces — chronograph pushers, a rotating timing bezel, contrasting black sub-dials against a silver sunray dial, the full vocabulary of a tool watch translated into fashion-watch terms. At 44mm across and 13mm deep, it wears large and makes no apology for it. The monochrome palette — case, dial, and bracelet in the same silver tone — pulls everything into a coherent whole, and the black sub-dials give the face enough contrast to read clearly without breaking the scheme. The multi-link bracelet is 22mm at the lug, which keeps the proportions balanced at this size, and the multi-pusher foldover clasp with safety release is more considered than a simple deployant — it holds securely and releases cleanly.
- Reference
- AX1969
- Brand
- Emporio Armani
- Collection
- Spencer
- Case size
- 44mm
- Case thickness
- 13mm
- Lug width
- 22mm
- Case material
- Stainless steel
- Case shape
- Round
- Dial
- Silver
- Crystal
- Mineral
- Movement
- Quartz
- Functions
- Chronograph, Date
- Water resistance
- 100m
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Silver
- Clasp
- Folding clasp
- Lume
- Luminous
- Retailer
- F.Hinds
Learn more about Emporio Armani
Giorgio Armani launched Emporio Armani in 1981 as a younger, more accessible line beneath the main label. Watches followed under licence, and since 2000 they have been produced by Fossil Group, which holds the manufacturing and distribution rights.
The watches are fashion accessories rather than horological objects, and the house does not claim otherwise. Movements are bought-in quartz and Japanese automatic calibres, cased in designs that follow the clothing line's aesthetic: muted palettes, clean dials, and a preference for restraint over ornament.
That restraint is the appeal. Where much of the licensed-fashion category reaches for size and shine, Emporio Armani generally does not, and the better references in the line are quietly proportioned watches at prices well under the Swiss entry point.
- 1975
- Giorgio Armani founds his fashion house in Milan.
- 1981
- Emporio Armani launches as a diffusion line.
- 2000
- Fossil Group takes over watch production under licence.
Also in 5 collections
This watch appears in Stainless Steel Watches (3,542), Back in Stock (3,523), Chronograph Watches (1,374), Watches 44mm and Over (957) and Silver Dial Watches (800).
Manufacturer’s guarantee
What the specifications mean
Strengths
- 100m water resistance covers swimming and watersports
- Luminous hands and markers for low light
- Sits in the lower half of Emporio Armani's range as we list it
Worth knowing
- 44mm sits at the larger end
Emporio Armani AX1969 alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | AX1969 | MK8446 | AN3605-55X |
|---|---|---|---|
| Price | £145 | £149 | £139 |
| Case size | 44mm | 44mm | 44mm |
| Water resistance | 100m | 100m | 100m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Stainless steel bracelet | Stainless steel bracelet | Stainless steel bracelet |
| This watch | Closely matched | Closely matched |
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
Yes. At 100m it is rated for swimming and snorkelling, though not for diving.
Water resistance explainedWill the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Sapphire, mineral and acrylic comparedDoes it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Quartz, automatic and solar comparedWhat size strap does it take?
22mm. Any strap of that width will fit, and on most modern watches quick-release bars make the swap a two-minute job with no tools.
Is it a men's or women's watch?
Listed as men's.
Cheapest place to buy
F.Hinds is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
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