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Emporio Armani AX2874 Red Silicone Strap Watch - W65578
Ref. AX2874
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Stepping up in Emporio Armani's range
A full-colour sport watch built for casual wear rather than serious water exposure — the monochrome red treatment across case, dial and strap reads as a deliberate styling choice rather than a performance claim. The nylon case keeps the whole thing light on the wrist, and at 8mm thick it sits flatter than the 42mm diameter might suggest. The two-hand dial strips out everything except the time, which suits the aesthetic: no subdials or indices to interrupt the sunray finish, just embossed branding on the strap to anchor the look.
- Reference
- AX2874
- Brand
- Emporio Armani
- Collection
- Dale
- Case size
- 42mm
- Case thickness
- 8mm
- Lug width
- 20mm
- Case shape
- Round
- Dial
- Red
- Crystal
- Mineral
- Movement
- Quartz
- Water resistance
- 30m
- Bracelet / strap
- Silicone strap
- Strap colour
- Red
- Clasp
- Buckle
- Lume
- Luminous
- Retailer
- F.Hinds
Learn more about Emporio Armani
Giorgio Armani launched Emporio Armani in 1981 as a younger, more accessible line beneath the main label. Watches followed under licence, and since 2000 they have been produced by Fossil Group, which holds the manufacturing and distribution rights.
The watches are fashion accessories rather than horological objects, and the house does not claim otherwise. Movements are bought-in quartz and Japanese automatic calibres, cased in designs that follow the clothing line's aesthetic: muted palettes, clean dials, and a preference for restraint over ornament.
That restraint is the appeal. Where much of the licensed-fashion category reaches for size and shine, Emporio Armani generally does not, and the better references in the line are quietly proportioned watches at prices well under the Swiss entry point.
- 1975
- Giorgio Armani founds his fashion house in Milan.
- 1981
- Emporio Armani launches as a diffusion line.
- 2000
- Fossil Group takes over watch production under licence.
Also in 2 collections
This watch appears in Back in Stock (4,868) and Watches Under £100 (661).
Manufacturer’s guarantee
What the specifications mean
Strengths
- 8mm is unusually slim for a 42mm case
- Luminous hands and markers for low light
- Sits in the lower half of Emporio Armani's range as we list it
Worth knowing
- 30m means keeping it away from water
Emporio Armani AX2874 Red Silicone Strap alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | AX2874 | GW0575G1 | RGS10093/04 |
|---|---|---|---|
| Price | £99 | £99 | £100 |
| Case size | 42mm | 42mm | 42mm |
| Water resistance | 30m | 50m | 50m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Silicone strap | Stainless steel bracelet | Leather strap |
| This watch |
|
|
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
No. At 30m it will survive rain and handwashing, but not submersion of any kind.
Water resistance explainedWill the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Sapphire, mineral and acrylic comparedDoes it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Quartz, automatic and solar comparedWhat size strap does it take?
20mm. Any strap of that width will fit, and on most modern watches quick-release bars make the swap a two-minute job with no tools.
Is it a men's or women's watch?
Listed as men's.
Cheapest place to buy
F.Hinds is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
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