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Emporio Armani AX5916 Gold Tone Bracelet Watch - W65495
Ref. AX5916
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Part of the Armani Exchange Zoe collection rather than the mainline Emporio Armani range, this is a watch designed around a specific register: polished gold-tone throughout, a sunray brown dial with crystal markers at the quarters, and an integrated bracelet that reads as a single unbroken piece on the wrist. The intent is coherence — nothing here breaks the finish. At 36mm and 9.2mm deep, it sits neatly on a smaller wrist without overreaching, and the deployant clasp with removable links means the fit can be dialled in properly rather than left to a loose folding buckle.
- Reference
- AX5916
- Brand
- Emporio Armani
- Collection
- ZoeCase Size: 36 mmCase Thickness: 9
- Case size
- 36mm
- Case thickness
- 9.2mm
- Lug width
- 16mm
- Case material
- Gold PVD
- Case shape
- Round
- Dial
- Brown
- Crystal
- Mineral
- Movement
- Quartz
- Water resistance
- 50m
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Gold
- Clasp
- Deployant clasp
- Lume
- Luminous
- Retailer
- F.Hinds
Additional specifications
- Warranty
- 2 years
Learn more about Emporio Armani
Giorgio Armani launched Emporio Armani in 1981 as a younger, more accessible line beneath the main label. Watches followed under licence, and since 2000 they have been produced by Fossil Group, which holds the manufacturing and distribution rights.
The watches are fashion accessories rather than horological objects, and the house does not claim otherwise. Movements are bought-in quartz and Japanese automatic calibres, cased in designs that follow the clothing line's aesthetic: muted palettes, clean dials, and a preference for restraint over ornament.
That restraint is the appeal. Where much of the licensed-fashion category reaches for size and shine, Emporio Armani generally does not, and the better references in the line are quietly proportioned watches at prices well under the Swiss entry point.
- 1975
- Giorgio Armani founds his fashion house in Milan.
- 1981
- Emporio Armani launches as a diffusion line.
- 2000
- Fossil Group takes over watch production under licence.
Manufacturer’s guarantee
What the specifications mean
Strengths
- 36mm suits most wrists
- Luminous hands and markers for low light
Worth knowing
- 50m suits rain and handwashing, not swimming
Compare alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | AX5916 | MK4336 | GW0685L5 |
|---|---|---|---|
| Price | £159 | £159 | £164 |
| Case size | 36mm | 36mm | 36mm |
| Water resistance | 50m | 50m | 50m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Stainless steel bracelet | Stainless steel bracelet | Stainless steel bracelet |
| This watch | Closely matched | Closely matched |
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
Showering yes, swimming no. 50m covers splashes and brief immersion, but a swimming stroke generates well above the pressure that figure describes.
Will the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Does it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
What size strap does it take?
16mm. Any strap of that width will fit, and on most modern watches quick-release bars make the swap a two-minute job with no tools.
Is it a men's or women's watch?
Listed as women's, though at 36mm it sits in the range that suits anyone.
Cheapest place to buy
F.Hinds is the only UK retailer we track stocking this reference new, at £159. There is nothing to compare it against today.
Who are F.Hinds?
F.Hinds has been run by the same family since 1856 and is now in its fifth generation, with more than 115 shops across England and Wales. They are a member of the Responsible Jewellery Council and an Authorised Diamond Dealer.
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