
Tap the image to enlarge

Emporio Armani AR60031 Men's Watch
Ref. AR60031
Sits in Emporio Armani’s upper tier here — more premium than three quarters of the Emporio Armani watches we list, which start at £90.
Price range £90 to £359 across 330 Emporio Armani watches in stock.The rose gold PVD case measures 43mm across and 13mm thick, housing a Japanese Miyota automatic movement with 21 jewels and a 42-hour power reserve. The silver dial features a central cut-out shaped after the Armani eagle logo, exposing the balance wheel and gear train beneath. Luminous hands aid legibility, and a screwed exhibition caseback offers a view of the self-winding rotor. A black leather strap with buckle clasp completes the watch, which carries 50m water resistance.
- Reference
- AR60031
- Brand
- Emporio Armani
- Case size
- 43mm
- Case thickness
- 13mm
- Case material
- Gold PVD
- Case shape
- Round
- Dial
- Silver
- Crystal
- Mineral
- Movement
- Automatic
- Water resistance
- 50m
- Bracelet / strap
- Leather strap
- Strap colour
- Black
- Clasp
- Buckle
- Lume
- Luminous
- Retailer
- WATCH & WATCH
Additional specifications
- Power reserve
- 42 hours
Learn more about Emporio Armani
Giorgio Armani launched Emporio Armani in 1981 as a younger, more accessible line beneath the main label. Watches followed under licence, and since 2000 they have been produced by Fossil Group, which holds the manufacturing and distribution rights.
The watches are fashion accessories rather than horological objects, and the house does not claim otherwise. Movements are bought-in quartz and Japanese automatic calibres, cased in designs that follow the clothing line's aesthetic: muted palettes, clean dials, and a preference for restraint over ornament.
That restraint is the appeal. Where much of the licensed-fashion category reaches for size and shine, Emporio Armani generally does not, and the better references in the line are quietly proportioned watches at prices well under the Swiss entry point.
- 1975
- Giorgio Armani founds his fashion house in Milan.
- 1981
- Emporio Armani launches as a diffusion line.
- 2000
- Fossil Group takes over watch production under licence.
Also in 6 collections
This watch appears in Back in Stock (3,616), Automatic Watches (1,753), Leather Strap Watches (1,052), Silver Dial Watches (711), Gold Watches (665) and Automatic Watches Under £500 (333).
What the specifications mean
A mechanical watch for everyday wear.
Strengths
- Luminous hands and markers for low light
- One of Emporio Armani's more premium watches
Worth knowing
- 50m suits rain and handwashing, not swimming
- 43mm sits at the larger end
Price history
This watch is currently at its highest recorded price. It was £189 on 12 August. Prices are checked every day, and we record any changes.
Emporio Armani AR60031 alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | AR60031 | 96A170 | R8821108022 |
|---|---|---|---|
| Price | £219 | £220 | £219 |
| Case size | 43mm | 43mm | 42mm |
| Water resistance | 50m | 30m | 50m |
| Movement | Automatic | Automatic | Automatic |
| Strap | Leather strap | Stainless steel bracelet | Leather strap |
| Power reserve | 42 hours | — | — |
| This watch |
| Closely matched |
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
Showering yes, swimming no. 50m covers splashes and brief immersion, but a swimming stroke generates well above the pressure that figure describes.
Water resistance explainedWill the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Sapphire, mineral and acrylic comparedDoes it need a battery?
No. It is automatic — the motion of your wrist winds it, and there is no cell to replace.
Quartz, automatic and solar comparedHow long does it run for when it's not worn?
About 42 hours fully wound — enough to survive a night off the wrist, but not a full weekend.
Is it a men's or women's watch?
Listed as men's.
Cheapest place to buy
WATCH & WATCH is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
Has the price changed recently?
It's currently at its highest recorded price. It's ranged between £189 and £219, today it's £219.
More Emporio Armani watches like the AR60031
In stock, and close on style and price











