Kensington Watches
Longines Master Collection 34mm Ladies Watch L23574076

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Longines

Longines Master Collection 34mm Ladies Watch L23574076

Ref. L23574076

Among our 249 Longines watchesThis watch£2,350
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Stepping up in Longines's range

Price range £900 to £22,850 across 249 Longines watches in stock.

The Master Collection has been Longines's statement of classical watchmaking since 2005, a line that has always prioritised dial legibility and movement quality over ornamentation for its own sake. This 34mm version makes a particular case: twelve brilliant-cut diamonds totalling 0.055 carats replace printed indices on a beige sunray dial, and the effect is restrained rather than showy — the stones catch light without competing with the hands. The L888 movement underneath is the more interesting part of the story. Developed exclusively for Longines from an ETA base, it runs a silicon balance spring that resists magnetic fields far better than conventional hairsprings, and its frequency has been tuned to 25,200 vibrations per hour specifically to stretch the power reserve to 72 hours. That is an unusual trade-off, and a sensible one for a dress watch worn selectively. At 9.2mm the case sits genuinely flat — close enough to the wrist that it disappears under a cuff without catching. The fully polished bracelet and the triple-safety folding clasp are consistent with the dial's intentions: no raw edges, no visible mechanism until the push-piece is depressed. There is no lume on the hands or markers, which is a deliberate choice and the right one — the dial is meant to be read in daylight, and luminous material would interrupt its finish.

Reference
L23574076
Brand
Longines
Case size
34mm
Case thickness
9.2mm
Lug width
18mm
Case material
Stainless steel
Case shape
Round
Dial
Taupe
Crystal
Sapphire
Movement
Automatic
Calibre
L888
Functions
Date
Water resistance
30m
Bracelet / strap
Stainless steel bracelet
Strap colour
Silver
Clasp
Deployant clasp
Lume
Luminous
Retailer
Mappin & Webb
Additional specifications
Power reserve
72 hours
Learn more about Longines

Auguste Agassiz began trading watches in Saint-Imier in 1832, but the modern company dates from 1860, when his nephew Ernest Francillon built a factory in the meadows beside the Suze — the longines of the local dialect — and consolidated the scattered outworkers of the region under one roof.

Longines registered its winged hourglass in 1889. It is the oldest watch trademark still in continuous use.

The company's identity was built on precision and on timing things in public. It supplied chronographs for the first modern Olympic events it timed in 1896, timed the 1912 Federal Gymnastics Festival with a broken-wire mechanism accurate to a hundredth of a second, and developed the photo-finish camera and the quartz timing devices used across twentieth-century athletics.

Its aviation associations are equally deep. Longines instruments were carried by Charles Lindbergh across the Atlantic in 1927, and the Hour Angle watch, designed to Lindbergh's own specification to simplify longitude calculation, remains in the catalogue. Amelia Earhart and Howard Hughes both navigated by Longines.

The house was among the most decorated at nineteenth-century observatory trials, holding numerous precision records. Since joining the Swatch Group in 1983 it has occupied the accessible-heritage position: exclusive ETA-based movements, archive-driven designs through the Heritage line, and volume that makes it one of the group's most important brands.

1860
Ernest Francillon builds the factory at Les Longines.
1889
The winged hourglass is registered — the oldest watch trademark in use.
1912
Broken-wire timing achieves hundredth-second accuracy.
1927
Lindbergh crosses the Atlantic with Longines instruments.
1983
Becomes part of the Swatch Group.

All Longines watches

Also in 6 collections

This watch appears in the Longines Master Collection range (47), Stainless Steel Watches (2,892), Automatic Watches (1,554), Watches Under 37mm (1,536), Women's Watches (1,491) and Brown Dial Watches (90).

What the specifications mean

A mechanical watch for everyday wear.

Strengths

  • 34mm wears small and slips under any cuff
  • Sapphire crystal, which resists scratching
  • 72-hour reserve survives a weekend off the wrist
  • Luminous hands and markers for low light
  • Sits in the lower half of Longines's range as we list it

Worth knowing

  • 30m means keeping it away from water
Best forSmall wristsEveryday wear
Less suited toWater

Longines Master Collection alternatives

Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.

Master Collection 34mm Ladies Watch L23574076 compared with 2 alternatives from other brands
SpecificationThis watchMaster Collection 34mm Ladies Watch L23574076L23574076GucciG-Flat watch, 36mmYA166403MontblancStar Legacy Small Second 32mm Ladies Watch118536
Price£2,350£2,290£2,575
Case size34mm36mm32mm
Water resistance30m50m30m
MovementAutomaticAutomaticAutomatic
StrapStainless steel braceletStainless steel braceletLeather strap
Power reserve72 hours50 hours42 hours
This watch
  • Rated deeper
  • Wears larger
  • Wears smaller

Your new watch

Frequently asked questions, and things you should know about this watch

Can I swim with it?

No. At 30m it will survive rain and handwashing, but not submersion of any kind.

Water resistance explained

Will the glass scratch?

Unlikely. Sapphire is second only to diamond in hardness and shrugs off everyday marking.

Sapphire, mineral and acrylic compared

Does it need a battery?

No. It is automatic — the motion of your wrist winds it, and there is no cell to replace.

Quartz, automatic and solar compared

How long does it run for when it's not worn?

About 72 hours fully wound — enough to sit off the wrist over a weekend and still be running.

What size strap does it take?

18mm. Any strap of that width will fit, and on most modern watches quick-release bars make the swap a two-minute job with no tools.

Is it a men's or women's watch?

Listed as women's, though at 34mm it sits in the range that suits anyone.

Cheapest place to buy

Mappin & Webb is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.

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