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Longines PrimaLuna Automatic 34mm Ladies Watch Silver
Ref. L81264716
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Stepping up in the same colour and case shape
The PrimaLuna is Longines's dedicated collection for a feminine automatic, built around the moonphase complication as a centrepiece rather than a detail borrowed from elsewhere in the range. The dial carries both date and moonphase, which at 34mm is a considered arrangement — readable without crowding. The movement is worth noting: the silicon balance-spring runs at 25,200 vibrations per hour and holds power for 72 hours, which means a watch set down on a Friday morning is still running Monday. On the wrist, the case size sits naturally on a smaller wrist without the proportional awkwardness that often accompanies 36mm dressed down as feminine. The triple-safety folding clasp with push-piece release is the kind of mechanism that feels reassuring the first time you use it and simply disappears after that.
- Reference
- L81264716
- Brand
- Longines
- Case size
- 34mm
- Case material
- Stainless steel
- Case shape
- Round
- Dial
- Silver
- Crystal
- Sapphire
- Movement
- Automatic
- Functions
- Date, Moonphase
- Water resistance
- 30m
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Silver
- Clasp
- Folding clasp
- Retailer
- Mappin & Webb
Additional specifications
- Power reserve
- 72 hours
- Gem set
- Yes
Learn more about Longines
Auguste Agassiz began trading watches in Saint-Imier in 1832, but the modern company dates from 1860, when his nephew Ernest Francillon built a factory in the meadows beside the Suze — the longines of the local dialect — and consolidated the scattered outworkers of the region under one roof.
Longines registered its winged hourglass in 1889. It is the oldest watch trademark still in continuous use.
The company's identity was built on precision and on timing things in public. It supplied chronographs for the first modern Olympic events it timed in 1896, timed the 1912 Federal Gymnastics Festival with a broken-wire mechanism accurate to a hundredth of a second, and developed the photo-finish camera and the quartz timing devices used across twentieth-century athletics.
Its aviation associations are equally deep. Longines instruments were carried by Charles Lindbergh across the Atlantic in 1927, and the Hour Angle watch, designed to Lindbergh's own specification to simplify longitude calculation, remains in the catalogue. Amelia Earhart and Howard Hughes both navigated by Longines.
The house was among the most decorated at nineteenth-century observatory trials, holding numerous precision records. Since joining the Swatch Group in 1983 it has occupied the accessible-heritage position: exclusive ETA-based movements, archive-driven designs through the Heritage line, and volume that makes it one of the group's most important brands.
- 1860
- Ernest Francillon builds the factory at Les Longines.
- 1889
- The winged hourglass is registered — the oldest watch trademark in use.
- 1912
- Broken-wire timing achieves hundredth-second accuracy.
- 1927
- Lindbergh crosses the Atlantic with Longines instruments.
- 1983
- Becomes part of the Swatch Group.
Also in 6 collections
This watch appears in Back in Stock (3,460), Stainless Steel Watches (2,531), Automatic Watches (1,573), Watches Under 37mm (1,342), Women's Watches (1,233) and Silver Dial Watches (577).
Best of 2 retailers
What the specifications mean
A mechanical watch for everyday wear.
Strengths
- 34mm wears small and slips under any cuff
- Sapphire crystal, which resists scratching
- 72-hour reserve survives a weekend off the wrist
Worth knowing
- 30m means keeping it away from water
Longines PrimaLuna alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | L81264716 | 118536 | BM0A10675 |
|---|---|---|---|
| Price | £2,400 | £2,575 | £2,675 |
| Case size | 34mm | 32mm | 33mm |
| Water resistance | 30m | 30m | 50m |
| Movement | Automatic | Automatic | Automatic |
| Strap | Stainless steel bracelet | Leather strap | Stainless steel bracelet |
| Power reserve | 72 hours | 42 hours | 38 hours |
| This watch |
|
|
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
No. At 30m it will survive rain and handwashing, but not submersion of any kind.
Water resistance explainedWill the glass scratch?
Unlikely. Sapphire is second only to diamond in hardness and shrugs off everyday marking.
Sapphire, mineral and acrylic comparedDoes it need a battery?
No. It is automatic — the motion of your wrist winds it, and there is no cell to replace.
Quartz, automatic and solar comparedHow long does it run for when it's not worn?
About 72 hours fully wound — enough to sit off the wrist over a weekend and still be running.
Is it a men's or women's watch?
Listed as women's, though at 34mm it sits in the range that suits anyone.
Cheapest place to buy
Both Mappin & Webb and Goldsmiths list it at £2,400, so choose on delivery and warranty rather than price.
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