Nivada Grenchen Datomaster 36mm Limited Edition Mens Watch White

Nivada was founded in Grenchen in 1926 by Otto Wüllimann, Hermann Schindler and Jakob Schneider, registered as Wüllimann, Schneider, Nivada SA. It was among the first Swiss firms to build automatic watches at scale, and it built its reputation on watches meant to be used rather than admired.

American sales came through the Croton Watch Company, an arrangement forced by Movado, which objected to the phonetic similarity of the two names. This is why vintage examples turn up signed Croton, Nivada, or both, and why Grenchen was eventually appended to the name.

The Antarctic of 1950 was the brand's first water-resistant automatic, and it earned its name properly: the model was worn by personnel on the US Navy's Operation Deep Freeze expedition to the South Pole in 1955 and 1956. The Chronomaster Aviator Sea Diver followed, a chronograph that tried to be a pilot's watch, a diver and a regatta timer at once, and the Depthmaster reached 1,000 metres.

The quartz crisis ended it. Production in Solothurn closed in the late 1970s, the name changed hands repeatedly, and Nivada Grenchen effectively disappeared while its vintage watches quietly became collectable.

Guillaume Laidet and Rémi Chabrat bought the name and back catalogue in 2018 and relaunched with faithful reissues rather than reinventions — the Chronomaster in 2020, the Antarctic in 2021 — at prices aimed squarely at the microbrand buyer.