Kensington Watches
Rado Florence 30mm Ladies Watch

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Rado

Rado Florence 30mm Ladies Watch

Ref. R48913163

Among our 47 Rado watchesThis watch£735
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Stepping up in the same colour and case shape

Price range £735 to £5,150 across 47 Rado watches in stock.

Florence takes its name from the Italian city, and the collection wears the reference lightly — the case profile and the overall proportion suggest the rounded, harmonious architecture of that city rather than quoting it directly. The 30mm diameter is the smaller of two sizes offered, the larger intended as a pairing, which gives this version a quiet domestic logic beyond its own design. The black dial carries rhodium glitter decoration that catches oblique light without making a show of itself, and the rhodium hands sit cleanly against it. At 7.8mm the watch is genuinely slim for its width, and the polished bracelet — all 80.3 grams of it — drapes without stiffness. The edge-to-edge curved sapphire follows the dial to the case edge, which removes the visual step you find on most steel cases at this scale and makes the dial read as larger than the diameter suggests.

Reference
R48913163
Brand
Rado
Collection
Florence
Case size
30mm
Case thickness
7.8mm
Case material
Stainless steel
Case shape
Round
Dial
Black
Crystal
Sapphire
Movement
Quartz
Calibre
R079
Functions
Date
Water resistance
50m
Bracelet / strap
Stainless steel bracelet
Strap colour
Silver
Clasp
Deployant clasp
Lume
Luminous
Retailer
Goldsmiths
Additional specifications
Weight
80.3g
Learn more about Rado

Rado began as Schlup & Co, a movement manufacturer founded by the Schlup brothers in Lengnau in 1917. It became one of the largest movement producers in the world before releasing watches under the Rado name in 1957.

The brand's entire identity rests on a single question: how do you stop a watch from looking worn? The DiaStar of 1962 was marketed as the world's first scratchproof watch, using hardmetal — tungsten carbide — and a sapphire crystal at a time when both were exotic in watchmaking.

Rado then spent decades pushing further into materials most watchmakers avoided because they are difficult to machine and impossible to correct. High-tech ceramic arrived in 1986 with the Integral, and the Ceramica of 1990 was made almost entirely from it. The company developed plasma high-tech ceramic, which is heated to 20,000 degrees to acquire a metallic sheen without any metal content, and Ceramos, a ceramic-metal composite.

The V10K of 2002 used high-tech diamond and reached 10,000 on the Vickers scale — the hardness of diamond itself, and a Guinness record.

Rado's design language is correspondingly clean and monolithic, with the True and Captain Cook lines carrying the modern collection. The company has been part of the Swatch Group since 1983.

1917
Founded as Schlup & Co in Lengnau.
1957
The first watches carry the Rado name.
1962
The DiaStar introduces a scratchproof hardmetal case.
1986
High-tech ceramic enters production.
2002
The V10K reaches diamond-level surface hardness.

All Rado watches

Also in 5 collections

This watch appears in the Rado Florence range (8), Stainless Steel Watches (2,833), Watches Under 37mm (1,509), Women's Watches (1,465) and Watch Price Drops (293).

Manufacturer’s guarantee

What the specifications mean

Strengths

  • 30mm wears small and slips under any cuff
  • Sapphire crystal, which resists scratching
  • Luminous hands and markers for low light
  • Sits in the lower half of Rado's range as we list it

Worth knowing

  • 50m suits rain and handwashing, not swimming
Best forSmall wristsEveryday wear
Less suited toSwimming

Price history

This watch is currently at its lowest recorded price. It reached £1,050 on 13 August. Prices are checked every day, and we record any changes.

£1,050£73513 August

Rado Florence alternatives

Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.

Florence 30mm Ladies Watch compared with 2 alternatives from other brands
SpecificationThis watchFlorence 30mm Ladies WatchR48913163VersaceVE5G00626 Greca Edge Ladies WatchVE5G00626GucciG-Flat watch, 30mmYA166506
Price£735£749£799
Case size30mm30mm30mm
Water resistance50m50m50m
MovementQuartzQuartzQuartz
StrapStainless steel braceletStainless steel braceletStainless steel bracelet
This watchClosely matchedClosely matched

Your new watch

Frequently asked questions, and things you should know about this watch

Can I swim with it?

Showering yes, swimming no. 50m covers splashes and brief immersion, but a swimming stroke generates well above the pressure that figure describes.

Water resistance explained

Will the glass scratch?

Unlikely. Sapphire is second only to diamond in hardness and shrugs off everyday marking.

Sapphire, mineral and acrylic compared

Does it need a battery?

Yes. It is quartz, so expect a battery change every two to three years at a jeweller.

Quartz, automatic and solar compared

Is it a men's or women's watch?

Listed as women's.

Cheapest place to buy

Goldsmiths is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.

Has the price changed recently?

It's currently at its lowest recorded price since we began tracking it. It's ranged between £735 and £1,050, today it's £735.

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