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Sekonda Taylor 41mm Mens Watch Green
Ref. 1996
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Stepping up in Sekonda's range
A round 41mm case in gold-coloured alloy houses a green sunray dial with baton hour markers and luminescent hands. A date window sits neatly within the layout, and a mineral crystal sits over the top. At 12mm deep, the case has a solid presence on the wrist without being excessive. The gold PVD stainless steel bracelet runs on a push-button deployment clasp and adjusts to fit a good range of wrist sizes. The quartz movement is rated to 50 metres water resistance.
- Reference
- 1996
- Brand
- Sekonda
- Case size
- 41mm
- Case thickness
- 12mm
- Case material
- Gold PVD
- Case shape
- Round
- Dial
- Green
- Crystal
- Mineral
- Movement
- Quartz
- Functions
- Date
- Water resistance
- 50m
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Gold
- Clasp
- Deployant clasp
- Lume
- Luminous
- Retailer
- Goldsmiths
Learn more about Sekonda
Sekonda was created in 1966, not as a manufacturer but as an export label. The Soviet state watch combine ChasProm needed a name under which to sell its output in the West, and Sekonda became that name — watches built at the First Moscow Watch Factory and the Petrodvorets Watch Factory in Leningrad, arriving in British shops as Sekonda rather than Poljot or Raketa.
That origin explains a curiosity of the vintage market: open a late-1960s Sekonda and you will often find a Poljot movement inside, stamped Made in USSR.
The quartz era changed the arrangement. Cheap, accurate Japanese movements undercut Soviet mechanical production, and after the breakup of the Soviet Union the brand cut its Russian ties entirely, moving manufacturing to Hong Kong in 1993.
What did not change was the position: reliable watches at prices most people do not have to think about. Sekonda had become the leading watch brand in the UK by 1988 and has stayed there, selling over a million watches a year, with Seksy, One and Xpose covering fashion and outdoor styles.
The brand is owned by Time Products, which also owns Accurist and Limit.
- 1966
- Created by ChasProm as an export name for Soviet watches.
- 1988
- Becomes the UK's leading watch brand.
- 1993
- Production moves to Hong Kong after Soviet ties end.
- 2014
- Owner Time Products acquires Accurist.
- 2026
- Sixty years of selling over a million watches a year in Britain.
Also in 3 collections
This watch appears in Gold Watches (560), Watches Under £100 (535) and Green Dial Watches (396).
Temporarily out of stock
Goldsmiths is not currently taking orders for this reference. Last listed as available on 3 September 2026. Stock is checked nightly and this page updates when it returns.
Price history
This watch is currently at its highest recorded price. It was £49 on 10 August. Prices are checked every day, and we record any changes.
Sekonda Taylor alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | 1996 | RJ663AX9 | 1530413 |
|---|---|---|---|
| Price | £65 | £60 | £65 |
| Case size | 41mm | 41mm | 42mm |
| Water resistance | 50m | 50m | 50m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Stainless steel bracelet | Stainless steel bracelet | Silicone strap |
| This watch | Closely matched | Closely matched |
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
Showering yes, swimming no. 50m covers splashes and brief immersion, but a swimming stroke generates well above the pressure that figure describes.
Water resistance explainedWill the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Sapphire, mineral and acrylic comparedDoes it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Quartz, automatic and solar comparedIs it a men's or women's watch?
Listed as men's.
Has the price changed recently?
It's currently at its highest recorded price. It's ranged between £49 and £65, today it's £65.
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