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Sekonda 30184 Gold Tone Black Leather Strap Watch - W31468
Ref. 30184
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Stepping up in the same colour and case shape
The Easy Reader name is not marketing shorthand — it describes the brief precisely. The matte black dial is organised around high-contrast white Arabic numerals and hands sized for instant readability, with a day-date window at three o'clock for the one function most people reach for daily. At 40mm the gold PVD case sits at a comfortable centre point on the wrist, neither compact nor aggressive, and the warm tone of the case hardware against the black leather strap is a combination that reads well with both a suit and an open collar.
- Reference
- 30184
- Brand
- Sekonda
- Collection
- Easy Reader
- Case size
- 40mm
- Case material
- Gold PVD
- Case shape
- Round
- Dial
- Black
- Crystal
- Mineral
- Movement
- Quartz
- Functions
- Day-date
- Water resistance
- 50m
- Bracelet / strap
- Leather strap
- Strap colour
- Black
- Clasp
- Buckle
- Lume
- Luminous
- Retailer
- F.Hinds
Learn more about Sekonda
Sekonda was created in 1966, not as a manufacturer but as an export label. The Soviet state watch combine ChasProm needed a name under which to sell its output in the West, and Sekonda became that name — watches built at the First Moscow Watch Factory and the Petrodvorets Watch Factory in Leningrad, arriving in British shops as Sekonda rather than Poljot or Raketa.
That origin explains a curiosity of the vintage market: open a late-1960s Sekonda and you will often find a Poljot movement inside, stamped Made in USSR.
The quartz era changed the arrangement. Cheap, accurate Japanese movements undercut Soviet mechanical production, and after the breakup of the Soviet Union the brand cut its Russian ties entirely, moving manufacturing to Hong Kong in 1993.
What did not change was the position: reliable watches at prices most people do not have to think about. Sekonda had become the leading watch brand in the UK by 1988 and has stayed there, selling over a million watches a year, with Seksy, One and Xpose covering fashion and outdoor styles.
The brand is owned by Time Products, which also owns Accurist and Limit.
- 1966
- Created by ChasProm as an export name for Soviet watches.
- 1988
- Becomes the UK's leading watch brand.
- 1993
- Production moves to Hong Kong after Soviet ties end.
- 2014
- Owner Time Products acquires Accurist.
- 2026
- Sixty years of selling over a million watches a year in Britain.
Also in 5 collections
This watch appears in Back in Stock (4,361), Leather Strap Watches (959), Gold Watches (654), Watches Under £100 (601) and Dress Watches (481).
Temporarily out of stock
F.Hinds is not currently taking orders for this reference. Last listed as available on 16 September 2026. Stock is checked nightly and this page updates when it returns.
What the specifications mean
Strengths
- 40mm suits most wrists
- Luminous hands and markers for low light
- Sits in the lower half of Sekonda's range as we list it
Worth knowing
- 50m suits rain and handwashing, not swimming
Sekonda 30184 Gold Tone Black alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | 30184 | R2327CX9 | SR6141 |
|---|---|---|---|
| Price | £25 | £30 | £27 |
| Case size | 40mm | 40mm | 37mm |
| Water resistance | 50m | 100m | 50m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Leather strap | Silicone strap | Silicone strap |
| This watch |
|
|
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
Showering yes, swimming no. 50m covers splashes and brief immersion, but a swimming stroke generates well above the pressure that figure describes.
Water resistance explainedWill the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Sapphire, mineral and acrylic comparedDoes it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Quartz, automatic and solar comparedIs it a men's or women's watch?
Listed as men's, though at 40mm it sits in the range that suits anyone.
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