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Sekonda 30184 Gold Tone Black Leather Strap Watch - W31468
Ref. 30184
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Stepping up in the same colour and case shape
The Easy Reader name is not marketing shorthand — it describes the brief precisely. The matte black dial is organised around high-contrast white Arabic numerals and hands sized for instant readability, with a day-date window at three o'clock for the one function most people reach for daily. At 40mm the gold PVD case sits at a comfortable centre point on the wrist, neither compact nor aggressive, and the warm tone of the case hardware against the black leather strap is a combination that reads well with both a suit and an open collar.
- Reference
- 30184
- Brand
- Sekonda
- Case size
- 40mm
- Case material
- Gold PVD
- Case shape
- Round
- Dial
- Black
- Crystal
- Mineral
- Movement
- Quartz
- Functions
- Day-date
- Water resistance
- 50m
- Bracelet / strap
- Leather strap
- Strap colour
- Black
- Clasp
- Buckle
- Lume
- Luminous
- Retailer
- F.Hinds
Learn more about Sekonda
Sekonda was created in 1966, not as a manufacturer but as an export label. The Soviet state watch combine ChasProm needed a name under which to sell its output in the West, and Sekonda became that name — watches built at the First Moscow Watch Factory and the Petrodvorets Watch Factory in Leningrad, arriving in British shops as Sekonda rather than Poljot or Raketa.
That origin explains a curiosity of the vintage market: open a late-1960s Sekonda and you will often find a Poljot movement inside, stamped Made in USSR.
The quartz era changed the arrangement. Cheap, accurate Japanese movements undercut Soviet mechanical production, and after the breakup of the Soviet Union the brand cut its Russian ties entirely, moving manufacturing to Hong Kong in 1993.
What did not change was the position: reliable watches at prices most people do not have to think about. Sekonda had become the leading watch brand in the UK by 1988 and has stayed there, selling over a million watches a year, with Seksy, One and Xpose covering fashion and outdoor styles.
The brand is owned by Time Products, which also owns Accurist and Limit.
- 1966
- Created by ChasProm as an export name for Soviet watches.
- 1988
- Becomes the UK's leading watch brand.
- 1993
- Production moves to Hong Kong after Soviet ties end.
- 2014
- Owner Time Products acquires Accurist.
- 2026
- Sixty years of selling over a million watches a year in Britain.
Manufacturer’s guarantee
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
Showering yes, swimming no. 50m covers splashes and brief immersion, but a swimming stroke generates well above the pressure that figure describes.
Will the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Does it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Is it a men's or women's watch?
Listed as men's, though at 40mm it sits in the range that suits anyone.
Cheapest place to buy
F.Hinds is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
Who are F.Hinds?
F.Hinds has been run by the same family since 1856 and is now in its fifth generation, with more than 115 shops across England and Wales. They are a member of the Responsible Jewellery Council and an Authorised Diamond Dealer.
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