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Emporio Armani AX2650 Gold Tone Bracelet Watch - W65557
Ref. AX2650
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Stepping up in the same colour and case shape
At 7mm thick, this is the detail that earns the Minimalist name — 42mm of case that disappears under a cuff rather than catching on it, which is a rarer combination than the market suggests. The black dial against the gold case works because the contrast is unambiguous. There is no grey area between the two, and in low light the luminous hands hold that readability without depending on it.
- Reference
- AX2650
- Brand
- Emporio Armani
- Collection
- Minimalist
- Case size
- 42mm
- Case thickness
- 7mm
- Case material
- Gold PVD
- Case shape
- Round
- Dial
- Black
- Crystal
- Mineral
- Movement
- Quartz
- Water resistance
- 50m
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Gold
- Clasp
- Folding clasp
- Lume
- Luminous
- Retailer
- F.Hinds
Learn more about Emporio Armani
Giorgio Armani launched Emporio Armani in 1981 as a younger, more accessible line beneath the main label. Watches followed under licence, and since 2000 they have been produced by Fossil Group, which holds the manufacturing and distribution rights.
The watches are fashion accessories rather than horological objects, and the house does not claim otherwise. Movements are bought-in quartz and Japanese automatic calibres, cased in designs that follow the clothing line's aesthetic: muted palettes, clean dials, and a preference for restraint over ornament.
That restraint is the appeal. Where much of the licensed-fashion category reaches for size and shine, Emporio Armani generally does not, and the better references in the line are quietly proportioned watches at prices well under the Swiss entry point.
- 1975
- Giorgio Armani founds his fashion house in Milan.
- 1981
- Emporio Armani launches as a diffusion line.
- 2000
- Fossil Group takes over watch production under licence.
Also in 1 collection
This watch appears in Gold Watches (705).
Manufacturer’s guarantee
What the specifications mean
Strengths
- 7mm is unusually slim for a 42mm case
- Luminous hands and markers for low light
Worth knowing
- 50m suits rain and handwashing, not swimming
Emporio Armani AX2650 Gold Tone Bracelet alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | AX2650 | MK3492 | 1710726 |
|---|---|---|---|
| Price | £169 | £169 | £169 |
| Case size | 42mm | 42mm | 42mm |
| Water resistance | 50m | 50m | 50m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Stainless steel bracelet | Stainless steel bracelet | Leather strap |
| This watch | Closely matched | Closely matched |
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
Showering yes, swimming no. 50m covers splashes and brief immersion, but a swimming stroke generates well above the pressure that figure describes.
Will the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Does it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Is it a men's or women's watch?
Listed as men's.
Cheapest place to buy
F.Hinds is the only UK retailer we track stocking this reference new, at £169. There is nothing to compare it against today.
Who are F.Hinds?
F.Hinds has been run by the same family since 1856 and is now in its fifth generation, with more than 115 shops across England and Wales. They are a member of the Responsible Jewellery Council and an Authorised Diamond Dealer.
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