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Longines Master Collection 34mm Ladies Watch Silver
Ref. L23574736
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Stepping up in the same colour and case shape
The Master Collection sits at the formal end of Longines' catalogue — a line built on the idea that a dress watch should be driven by a movement serious enough to deserve the case around it. The L888 calibre inside runs at 3.5 Hz rather than the more common 4 Hz, a deliberate choice that extends the power reserve to 72 hours while keeping the movement thinner, which is a large part of why 34mm reads as generously proportioned without feeling heavy on the wrist. At 9.2mm thick, it disappears under a cuff and sits flush against the wrist in a way a more robust automatic rarely does. The silver dial carries heat-blued hands against Arabic numerals, a combination that reads clearly in low light without lume — there is none, which suits a watch of this character and is worth knowing before purchase. The triple-safety folding clasp releases through integrated push-pieces on both sides, a detail that becomes quietly useful in daily wear.
- Reference
- L23574736
- Brand
- Longines
- Collection
- Master Collection
- Case size
- 34mm
- Case thickness
- 9.2mm
- Case material
- Stainless steel
- Case shape
- Round
- Dial
- Silver
- Crystal
- Sapphire
- Movement
- Automatic
- Calibre
- ETA A31.L11
- Functions
- Date
- Water resistance
- 30m
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Silver
- Clasp
- Folding clasp
- Lume
- Luminous
- Retailer
- Goldsmiths
Additional specifications
- Power reserve
- 72 hours
- Warranty
- 5 years
Learn more about Longines
Auguste Agassiz began trading watches in Saint-Imier in 1832, but the modern company dates from 1860, when his nephew Ernest Francillon built a factory in the meadows beside the Suze — the longines of the local dialect — and consolidated the scattered outworkers of the region under one roof.
Longines registered its winged hourglass in 1889. It is the oldest watch trademark still in continuous use.
The company's identity was built on precision and on timing things in public. It supplied chronographs for the first modern Olympic events it timed in 1896, timed the 1912 Federal Gymnastics Festival with a broken-wire mechanism accurate to a hundredth of a second, and developed the photo-finish camera and the quartz timing devices used across twentieth-century athletics.
Its aviation associations are equally deep. Longines instruments were carried by Charles Lindbergh across the Atlantic in 1927, and the Hour Angle watch, designed to Lindbergh's own specification to simplify longitude calculation, remains in the catalogue. Amelia Earhart and Howard Hughes both navigated by Longines.
The house was among the most decorated at nineteenth-century observatory trials, holding numerous precision records. Since joining the Swatch Group in 1983 it has occupied the accessible-heritage position: exclusive ETA-based movements, archive-driven designs through the Heritage line, and volume that makes it one of the group's most important brands.
- 1860
- Ernest Francillon builds the factory at Les Longines.
- 1889
- The winged hourglass is registered — the oldest watch trademark in use.
- 1912
- Broken-wire timing achieves hundredth-second accuracy.
- 1927
- Lindbergh crosses the Atlantic with Longines instruments.
- 1983
- Becomes part of the Swatch Group.
This watch appears in Stainless Steel (2,298), Automatic Watches (1,127), Under 37mm (1,010) and Women's Watches (940).
Manufacturer’s guarantee
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
No. At 30m it will survive rain and handwashing, but not submersion of any kind.
Will the glass scratch?
Unlikely. Sapphire is second only to diamond in hardness and shrugs off everyday marking.
Does it need a battery?
No. It is automatic — the motion of your wrist winds it, and there is no cell to replace.
How long does it run for when it's not worn?
About 72 hours fully wound — enough to sit off the wrist over a weekend and still be running.
Is it a men's or women's watch?
Listed as women's, though at 34mm it sits in the range that suits anyone.
Cheapest place to buy
Goldsmiths is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
Who are Goldsmiths?
Goldsmiths has been selling watches in Britain since 1778 and is part of the Watches of Switzerland Group, which is listed on the London Stock Exchange. They are an authorised dealer, so a watch comes with the manufacturer’s own warranty.
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