Collection
Watches Under 37mm
For most of watchmaking's history a 36mm watch was a large one. The inflation to 42mm and beyond happened in the 2000s and has been steadily reversing since, which is why this section spans everyday Seiko through to Chopard. These are the proportions the great designs were drawn to.
Read more about Watches Under 37mmShow less
Case diameter is the number everyone quotes and the least useful one. Lug-to-lug distance decides whether a watch sits on your wrist or overhangs it, and a 36mm case with long straight lugs can wear larger than a 38mm with curved ones. If 40mm watches have sat awkwardly for you, lug span is usually the reason rather than diameter.
What a smaller case gives you is a watch that slides under a cuff and sits comfortably all day. Longines, Tissot, Hamilton and Oris are the names here that treat smaller proportions as a design brief in their own right.
Watches Under 37mm holds 1538 models across 77 brands, from £15 to £99,950. Half cost less than £229, and a quarter less than £139. 296 of 1538 are automatic. 515 are stocked by more than one retailer, giving 2133 offers in total. Longines lists more references here than any other brand. Prices are checked nightly against the retailers’ own feeds.
Half cost less than £229, and a quarter less than £139.
2104 watches

Olivia Burton
24000266 Honeycomb Ultra Slim Bracelet Watch - W28165
£149

Olivia Burton
24000270 Honeycomb Ultra Slim Pink Leather Strap Watch - W28166
£60

Olivia Burton
24000271 Bejewelled Bracelet Watch - W28215
£104

Olivia Burton
24000279 Finery Mesh Bracelet Watch - W28179
£139

Olivia Burton
24000281 Mini Grove Bracelet Watch - W28176
£129

Olivia Burton
24000297 Moonphase Bracelet Watch - W28181
£125

Olivia Burton
24000298 Moonphase Bracelet Watch - W28182
£139

Olivia Burton
24000350 Westbourne Bracelet Watch - W28203
£119

Olivia Burton
24000382 Berkley Gold Tone Bracelet Watch - W28222
£149

Olivia Burton
24000384 Berkley Two Tone Bracelet Watch - W28223
£149

Olivia Burton
24000386 Highbury Bracelet Watch - W28217
£149

Olivia Burton
24000387 Highbury Two Tone Bracelet Watch - W28218
£149

Olivia Burton
24000393 Hex Link Mini Chain Bracelet Watch - W28224
£129

Olivia Burton
24070006 Starlight Gift Set - W28113
£125

Olivia Burton
24070022 Lea Watch And Bracelet Gift Set - W28185
£139

Olivia Burton
Captivate Mother of Pearl And Gold 34mm Bracelet Ladies Watch
£179

Olivia Burton
Captivate Mother of Pearl And Silver 34mm Bracelet Ladies Watch
£159

Olivia Burton
Classic 20mm Ladies Watch Silver
£119

Olivia Burton
Classic 30mm Ladies Watch Mother Of Pearl
£99

Olivia Burton
Classic 34mm Ladies Watch Green
£129

Olivia Burton
Classic 34mm Ladies Watch Silver
£109

Olivia Burton
Classic Art Deco 30mm Ladies Watch Blue
£159

Olivia Burton
Classic Bee 30mm Ladies Watch Black
£109

Olivia Burton
Classic Bee 30mm Ladies Watch Gold
£139

Olivia Burton
Classic Bee 30mm Ladies Watch Ivory
£119

Olivia Burton
Glowful 34mm Ladies Watch Blue
£129

Olivia Burton
Glowful 34mm Ladies Watch Pink
£109

Olivia Burton
Grove 30mm Ladies Watch Cream
£125

Olivia Burton
Hexa 36mm Ladies Watch Black
£139

Olivia Burton
Mini Classic 23mm Ladies Watch Blue
£119

Olivia Burton
Mini Classic 23mm Ladies Watch Green
£139

Olivia Burton
Mini Grosvenor 20mm Ladies Watch Green
£149

Olivia Burton
Mini Grosvenor 20mm Ladies Watch Green
£129

Olivia Burton
OB16DC01 Art Deco Bracelet Watch - W2887
£111

Olivia Burton
OB16FB13 Rainbow Black Strap Watch - W28171
£79

Olivia Burton
OB16GB04 Sparkle Bee Rose Tone Bracelet Watch - W28172
£149

Olivia Burton
OB16GB09 Sparkle Bee Blush Leather Strap Watch - W28153
£97

Olivia Burton
OB16GD77 Mesh Bracelet Watch - W28161
£60

Olivia Burton
OB16IQ03 Ice Queen Rose Tone Mesh Watch - W28152
£80

Olivia Burton
OB16MOP33 Treasure Stone Set Bracelet Watch - W28118
£199

Olivia Burton
OB16RB19 Rainbow Stainless Steel Blue Leather Strap Watch - W28150
£60

Olivia Burton
OB16RB24 Rainbow Rose Tone Mesh Bracelet Watch - W28162
£79

Olivia Burton
OBGSET151 Pop Art Stainless Steel Mesh/Blue Strap Watch Set - W28149
£90

Olivia Burton
OBGSET166 Sparkle Bee Watch And Bangle Set - W28156
£125

Olivia Burton
Signature Bee Ultra Slim 28mm Ladies Watch Silver
£119

Olivia Burton
Signature Floral T-Bar 34mm Ladies Watch Grey
£159

Olivia Burton
Sports Luxe Bejewelled 34mm Ladies Watch Forest Green
£159

Olivia Burton
Sports Luxe Bejewelled 34mm Ladies Watch Silver
£125

Olivia Burton
Ultra Slim 28mm Ladies Watch Yellow Gold
£129

Omega
Constellation Co-Axial Master Chronometer Small Seconds 34mm Automatic Ladies Watch
£9,850

Omega
De Ville Mini Trésor Quartz 26mm - Moonshine™ Gold Ladies Watch
£23,900

Omega
De Ville Prestige 30mm Quartz Ladies Watch Mother Of Pearl
£2,495

Omega
De Ville Prestige 32.7mm Stainless Steel
£2,450

Omega
De Ville Prestige Co-Axial 32.7mm Automatic Ladies Watch
£13,615

Omega
Seamaster Aqua Terra 30mm Stainless Steel
£2,150

Oris
Aquis Date 36.5mm Black Dial
£2,200

Oris
Aquis Date 36.5mm Unisex Watch Pink
£2,000

Oris
Big Crown ProPilot GMT Small Second 32.20mm Stainless Steel 01 748 7710 4164-07 8 22 19
£1,350

Oris
Pro Pilot X 34mm Unisex Watch Miss Piggy Edition
£2,500

Oris
Star Edition 35mm Mens Watch Grey
£1,750
