Collection
Watches Under 37mm
For most of watchmaking's history a 36mm watch was a large one. The inflation to 42mm and beyond happened in the 2000s and has been steadily reversing since, which is why this section spans everyday Seiko through to Chopard. These are the proportions the great designs were drawn to.
Read more about Watches Under 37mmShow less
Case diameter is the number everyone quotes and the least useful one. Lug-to-lug distance decides whether a watch sits on your wrist or overhangs it, and a 36mm case with long straight lugs can wear larger than a 38mm with curved ones. If 40mm watches have sat awkwardly for you, lug span is usually the reason rather than diameter.
What a smaller case gives you is a watch that slides under a cuff and sits comfortably all day. Longines, Tissot, Hamilton and Oris are the names here that treat smaller proportions as a design brief in their own right.
Watches Under 37mm holds 1538 models across 77 brands, from £15 to £99,950. Half cost less than £229, and a quarter less than £139. 296 of 1538 are automatic. 515 are stocked by more than one retailer, giving 2133 offers in total. Longines lists more references here than any other brand. Prices are checked nightly against the retailers’ own feeds.
Half cost less than £229, and a quarter less than £139.
2104 watches

Swarovski
5547611 Crystalline Metal Bracelet Gold Tone Women's Watch
£227

Swatch
Blue Jet 1990 Collectable Grey Strap Watch- GS701 - Z4349
£120

Swatch
Broadcast 1991 Collectable Black Strap Watch- GB720 - Z4326
£60

Swatch
Cathedral 1994 Collectable Patterned Strap Watch- GN135 - Z4348
£80

Swatch
Delave 1992 Collectable Blue Leather Strap Watch- GK145 - Z4319
£60

Swatch
Dotchair 1993 Collectable Dotted Strap Watch- GR115 - Z4346
£60

Swatch
George 1992 Collectable Green Leather Strap Watch- GX409 - Z4331
£70

Swatch
Harajuka 1989 Collectable Black Strap Watch- GB124 - Z4337
£170

Swatch
Honor Ride 1991 Collectable Green Strap Watch- GJ104 - Z4327
£120

Swatch
Index 1994 Collectable Blue Leather Strap Watch- GG125 - Z4317
£120

Swatch
Louis Louis 1991 Collectable Patterned Strap Watch- GR106 - Z4325
£60

Swatch
Magnitudo 1994 Collectable Blue Strap Watch- GK170 - Z4330
£60

Swatch
Mouse Rap 1994 Collectable Flower Strap Watch- GS120 - Z4345
£70

Swatch
Neige 1993 Collectable Black Strap Watch- GM116 - Z4303
£80

Swatch
Pair 1994 Collectable Black Strap Watch- GB729 - Z4347
£70

Swatch
Sandy Mountains 1990 Collectable Black Strap Watch- GG105 - Z4328
£120

Swatch
Sari 1993 Collectable Colourful Strap Watch- GM111 - Z4332
£70

Swatch
Sign Of Times 1995 Collectable Solar Watch- SRM100 - Z4344
£90

Swatch
Silver Planet 1993 Collectable Orange Strap Watch- GM112 - Z4312
£80

Swatch
Sketch 1993 Collectable Patterned Strap Watch- GP106 - Z4324
£80

Swatch
Stucchi 1991 Collectable Patterned Strap Watch- GN107 - Z4311
£90

Swatch
Tickertape 1988 Collectable Black Strap Watch- GB713 - Z4341
£60

Swatch
Tisane 1993 Collectable Blue Strap Watch- GK162 - Z4316
£60

Swatch
Traffic Jam 1990 Collectable Red Strap Watch- GB412 - Z4318
£80

Swatch
Voie Humaine 1993 Collectable Illustrated Watch- GX126 - Z4304
£60

Swatch
Yuri 1992 Collectable Illustrated Watch- GG118 - Z4305
£140

Timex
x Peanuts Timex Legacy Bowtie 34mm Ladies Watch White
£170

Tissot
Bellissima Small Lady T126.010.22.013.01 Women's Watch – 26mm White Dial Stainless Steel
£289

Tissot
T-Lady Lovely Round 19.5mm Ladies Watch
£405

Tommy Hilfiger
1782668 Gold Plated Mesh Bracelet Watch - W95357
£119

Tommy Hilfiger
1782698 Mesh Bracelet Watch - W95339
£149

Tommy Hilfiger
1782759 TH85 Crystals Bracelet Watch - W95356
£209

Tommy Hilfiger
1782761 Rose Gold Plated Bracelet Watch - W95353
£159

Tommy Hilfiger
1782784 Rose Tone Chronograph Bracelet Watch - W95379
£149

Tommy Hilfiger
1782792 Rose Tone Mesh Bracelet Watch - W95376
£149

Tommy Hilfiger
1782844 Gold Tone Brown Dial Bracelet Watch - W95398
£135

Tommy Hilfiger
1782854 Gold Tone Pink Dial Bracelet Watch - W95401
£109

Tommy Hilfiger
1782861 Two Tone Bracelet Watch - W95393
£149

Tommy Hilfiger
1782872 Norah Bracelet Watch - EXCLUSIVE - W95428
£139

Tommy Hilfiger
1782877 Gold Tone Chain Bracelet Watch - W95457
£179

Tommy Hilfiger
1782903 Two Tone Bracelet Watch - W95459
£149

Tommy Hilfiger
1782927 Two Tone Green Dial Bracelet Watch - W95498
£149

Tommy Hilfiger
Angela 1782125 Women's Watch – 36mm Silver Dial Leather
£159

Tommy Hilfiger
Demi Stainless Steel Gold Dial Ladies Watch
£129

Tommy Hilfiger
Mellie Stainless Steel Gold Dial Ladies Watch
£149

Tory Burch
Eleanor 25mm X 34mm Ladies Watch Mother Of Pearl
£284

Tory Burch
Kira Mini Gold Plated Ladies Watch
£232

Tory Burch
Mini Eleanor 17mm X 19mm Ladies Watch Ivory
£329

Versace
V12040015 Analogue Quartz Women's Watch
£429

Versace
V12050015 Hellenyium Two-Tone Green Ladies Watch
£439

Versace
V12060017 Hellenyium Quartz Blue Dial Women's Watch
£419

Versace
VE5G00226 Greca Edge Two-Tone Ladies Watch
£749

Versace
VE5G00326 Greca Edge Two-Tone Ladies Watch
£749







