Collection
Watches Under 37mm
For most of watchmaking's history a 36mm watch was a large one. The inflation to 42mm and beyond happened in the 2000s and has been steadily reversing since, which is why this section spans everyday Seiko through to Chopard. These are the proportions the great designs were drawn to.
Read more about Watches Under 37mmShow less
Case diameter is the number everyone quotes and the least useful one. Lug-to-lug distance decides whether a watch sits on your wrist or overhangs it, and a 36mm case with long straight lugs can wear larger than a 38mm with curved ones. If 40mm watches have sat awkwardly for you, lug span is usually the reason rather than diameter.
What a smaller case gives you is a watch that slides under a cuff and sits comfortably all day. Longines, Tissot, Hamilton and Oris are the names here that treat smaller proportions as a design brief in their own right.
Watches Under 37mm holds 1860 models across 77 brands, from £15 to £125,000. Half cost less than £179, and a quarter less than £124. 291 of 1860 are automatic. 570 are stocked by more than one retailer, giving 2528 offers in total. Longines lists more references here than any other brand. Prices are checked nightly against the retailers’ own feeds.
Half cost less than £179, and a quarter less than £124.
2092 watches

Swatch
Honor Ride 1991 Collectable Green Strap Watch- GJ104 - Z4327
£120

Swatch
Index 1994 Collectable Blue Leather Strap Watch- GG125 - Z4317
£120

Swatch
Loden 1993 Collectable Leather Strap Watch- GK167 - Z4313
£80

Swatch
Master 1993 Collectable Brown Leather Strap Watch- GN130 - Z4306
£60

Swatch
Mouse Rap 1994 Collectable Flower Strap Watch- GS120 - Z4345
£70

Swatch
Neige 1993 Collectable Black Strap Watch- GM116 - Z4303
£80

Swatch
Pulsometer 1988 Collectable Black Strap Watch- GA106 - Z4329
£130

Swatch
Rocking 1993 Collectable Orange Leather Strap Watch- GM117 - Z4322
£120

Swatch
Sari 1993 Collectable Colourful Strap Watch- GM111 - Z4332
£70

Swatch
Sign Of Times 1995 Collectable Solar Watch- SRM100 - Z4344
£90

Swatch
Silver Patch 1993 Collectable Colourful Watch- GN132 - Z4338
£80

Swatch
Tee 1993 Collectable Black Strap Watch- GB728 - Z4334
£70

Swatch
Tickertape 1988 Collectable Black Strap Watch- GB713 - Z4341
£60

Timex
Classic Digital 34mm Unisex Watch Black
£55

Timex
E Line Automatic 1983 34mm Mens Watch Black
£190

Timex
Teeny Tiny Timex Endorsed by Dimepiece 20mm Ladies Watch
£130

Timex
Teeny Tiny Timex Endorsed by Dimepiece 20mm Ladies Watch
£130

Timex
x Peanuts Timex Legacy Bowtie 34mm Ladies Watch White
£170

Tissot
Bellissima Small Lady T126.010.22.013.01 Women's Watch – 26mm White Dial Stainless Steel
£289

Tissot
T-Lady Lovely Round 19.5mm Ladies Watch
£405

Tommy Hilfiger
Mackenzie Stainless Steel Silver Dial Ladies Watch
£97

Tommy Hilfiger
Mellie Multifunction Stainless Steel Ladies Watch
£149

Tommy Hilfiger
Mellie Stainless Steel Gold Dial Ladies Watch
£149

Tommy Hilfiger
Mia Stainless Steel Silver Dial Ladies Watch
£139

Tory Burch
Kira Mini Gold Plated Ladies Watch
£232

Tory Burch
Miller Round 34mm Ladies Watch Cream
£247

Tory Burch
Mini Eleanor 17mm X 19mm Ladies Watch Ivory
£329

Versace
V12040015 Analogue Quartz Women's Watch
£429

Vivienne Westwood
Belvoir Ladies Watch Black 25mm
£150

Vivienne Westwood
Brompton 31mm Ladies Watch Blue
£140

Vivienne Westwood
Brompton 31mm Ladies Watch Silver
£130

Vivienne Westwood
Exclusive Bloomsbury Quartz Bicolour 34mm Ladies Watch
£95

Vivienne Westwood
Fenchurch Ladies Watch Blue 28mm
£125

Vivienne Westwood
Fenchurch Ladies Watch Pink 28mm
£250

Vivienne Westwood
Little Camberwell 29mm Ladies Watch Champagne
£280

Vivienne Westwood
Little Seymour 32mm Ladies Watch Green
£280

Vivienne Westwood
Little Seymour 32mm Ladies Watch Grey
£270

Vivienne Westwood
Little Wallace 32mm Ladies Watch Green
£280

Vivienne Westwood
The Hoxton 28mm Unisex Watch Black
£150













