Collection
Watches Under 37mm
For most of watchmaking's history a 36mm watch was a large one. The inflation to 42mm and beyond happened in the 2000s and has been steadily reversing since, which is why this section spans everyday Seiko through to Chopard. These are the proportions the great designs were drawn to.
Read more about Watches Under 37mmShow less
Case diameter is the number everyone quotes and the least useful one. Lug-to-lug distance decides whether a watch sits on your wrist or overhangs it, and a 36mm case with long straight lugs can wear larger than a 38mm with curved ones. If 40mm watches have sat awkwardly for you, lug span is usually the reason rather than diameter.
What a smaller case gives you is a watch that slides under a cuff and sits comfortably all day. Longines, Tissot, Hamilton and Oris are the names here that treat smaller proportions as a design brief in their own right.
Watches Under 37mm holds 1538 models across 77 brands, from £15 to £99,950. Half cost less than £229, and a quarter less than £139. 296 of 1538 are automatic. 515 are stocked by more than one retailer, giving 2133 offers in total. Longines lists more references here than any other brand. Prices are checked nightly against the retailers’ own feeds.
Half cost less than £229, and a quarter less than £139.
2104 watches

Longines
Mini DolceVita 21.5mm X 29mm Ladies Watch Silver
£4,650

Longines
Mini DolceVita 21.5mm X 29mm Ladies Watch Silver
£6,700

Longines
Mini DolceVita 21.5mm X 29mm Ladies Watch Silver Black Alligator
£1,500

Longines
Mini DolceVita 21.5mm X 29mm Ladies Watch Silver Black Alligator
£1,500

Longines
Mini DolceVita 21.5mm X 29mm Ladies Watch Silver Black Alligator
£5,800

Longines
Mini DolceVita 21.5mm X 29mm Ladies Watch Silver Red Alligator
£1,500

Longines
Mini DolceVita 21.5mm X 29mm Ladies Watch Silver Stainless Steel
£1,750

Longines
Mini DolceVita 21.5mm X 29mm Ladies Watch Silver Stainless Steel
£3,700

Longines
Mini DolceVita 21.5mm X 29mm Ladies Watch Silver Stainless Steel
£1,750

Longines
PrimaLuna 30mm Ladies Watch Blue
£1,600

Longines
PrimaLuna 30mm Ladies Watch Purple
£1,600

Longines
PrimaLuna 30mm Ladies Watch Silver
£1,200

Longines
PrimaLuna 30mm Ladies Watch White Mother Of Pearl
£1,650

Longines
PrimaLuna 34mm Ladies Watch Blue Leather Strap
£5,550

Longines
PrimaLuna 34mm Ladies Watch Mother Of Pearl
£2,350

Longines
PrimaLuna 34mm Ladies Watch Silver
£1,900

Longines
PrimaLuna 34mm Ladies Watch Silver
£5,050

Longines
PrimaLuna Automatic 34mm Ladies Watch Silver
£2,400

Longines
PrimaLuna Moonphase 34mm Ladies Watch Yellow Gold
£5,250

Longines
PrimaLuna Moonphase Automatic 34mm Ladies Watch Mother Of Pearl
£2,850

Longines
Record 26mm Automatic Ladies Watch
£2,240

Longines
Record 30mm Ladies Watch
£2,450

Longines
Record 30MM Stainless Steel
£2,995

Lorus
RG241YX9 Black Leather Strap Watch - W58201
£55

Lorus
RG260YX9 Black Leather Strap Watch - W58207
£75

Lorus
RG271YX9 Two Tone Bracelet Watch - W58200
£65

Lorus
RG286VX9 Two Tone Bracelet Watch - W58166
£60

Lorus
RJ272BX9 Gold Plated Bracelet Watch - W58174
£100

Lorus
RN807AX9 Black Leather Strap Watch - W58215
£55

Lorus
RRX04HX9 Gold Plated Expanding Watch - W58154
£45

Lorus
RRX05HX9 Two Tone Expanding Bracelet Watch - W58137
£45

Lorus
RRX32HX9 Gold Plated Bracelet Watch - W58153
£60

Lorus
RRX90JX9 Gold Tone Bracelet Watch - EXCLUSIVE - W58204
£90

Lorus
RRX91JX9 White Silicone Fob Watch - W5760
£30

Lorus
RT385LX9 Chronograph Green Dial Bracelet Watch - W58214
£100

Marc Jacobs
Marc By Marc Jacobs MJ3523 Women's Watch
£139

Marc Jacobs
March by March Jacobs MBM3056 Wrist Ladies Watch
£119

Marc Jacobs
MBM1400 Women's Watch
£129

Marc Jacobs
MBM3077 Women's Watch
£139

Marc Jacobs
MBM3242 Baker Silver Ladies Watch
£119

Marc Jacobs
MBM3244 Baker Rose Gold Plated Ladies Watch
£119

Marc Jacobs
MBM3245 Baker Gold Green Dial Ladies Watch
£119

Marc Jacobs
MBM3246 Baker Women's Watch
£139

Marc Jacobs
MBM3248 Women's Watch
£119

Marc Jacobs
MBM3364 Women's Watch
£119

Marc Jacobs
MBM3420 Women's Watch
£119

Marc Jacobs
MJ1533 Women's Watch
£129

Marc Jacobs
MJ3550 Mandy Ladies Watch
£149

Marc Jacobs
MJ3592 Women's Watch
£129

Maurice Lacroix
Aikon Automatic Date 35mm Ladies Watch Black Mother Of Pearl
£2,150

Michael Kors
Bryant Three-Hand Rose Gold-Tone Stainless Steel Watch
£279

Michael Kors
Darrington 12.5mm Ladies Ring Watch Gold
£134

Michael Kors
Essex 26mm Ladies Watch White
£189

Michael Kors
Essex Silver-Tone Watch
£142

Michael Kors
Lexington 19mm Ladies Watch Gold
£202

Michael Kors
Lexington Pave Two-Tone Watch and Slider Bracelet Gift Set
£279

Michael Kors
Maude 21mm Ladies Watch Gold
£164

Michael Kors
Maude 21mm Ladies Watch Silver
£219

Michael Kors
Maude 22mm Ladies Watch Gold
£239

Michael Kors
Micro Georgie 19mm Ladies Watch Rose Gold
£179
