Collection
Watches Under 37mm
For most of watchmaking's history a 36mm watch was a large one. The inflation to 42mm and beyond happened in the 2000s and has been steadily reversing since, which is why this section spans everyday Seiko through to Chopard. These are the proportions the great designs were drawn to.
Read more about Watches Under 37mmShow less
Case diameter is the number everyone quotes and the least useful one. Lug-to-lug distance decides whether a watch sits on your wrist or overhangs it, and a 36mm case with long straight lugs can wear larger than a 38mm with curved ones. If 40mm watches have sat awkwardly for you, lug span is usually the reason rather than diameter.
What a smaller case gives you is a watch that slides under a cuff and sits comfortably all day. Longines, Tissot, Hamilton and Oris are the names here that treat smaller proportions as a design brief in their own right.
Watches Under 37mm holds 1860 models across 77 brands, from £15 to £125,000. Half cost less than £179, and a quarter less than £124. 291 of 1860 are automatic. 570 are stocked by more than one retailer, giving 2528 offers in total. Longines lists more references here than any other brand. Prices are checked nightly against the retailers’ own feeds.
Half cost less than £179, and a quarter less than £124.
2092 watches

Bering
17724-010-GWP Two Tone Watch And Bracelet Gift Set - W74232
£129

Bering
18226-004 Classic Milanese Mesh Bracelet Watch - W74188
£159

Bering
18434-397-GWP Ultra Slim Blue Milanese Watch And Necklace Set - W74198
£169

Bering
18634-404 Titanium Black Leather Strap Watch - W74194
£119

Bering
19126-700 Classic Bracelet Watch - W74191
£169

Bering
19126-734-GWP Classic Gold Tone Watch And Bracelet Set - W74192
£179

Bering
19334-010 Titanium Two Tone Bracelet Watch - W74203
£139

Bering
19334-334 Gold Plated Titanium Bracelet Watch - W74161
£179

Bering
127220-36-000 Mesh Bracelet Watch With Nato Strap - W74199
£139

Blancpain
Ladybird Colours 34.9mm 18ct Red Gold Ladies Watch Forest Green
£28,900

Blancpain
Villeret Quantieme Phases de Lune 29mm Automatic Mens Watch White
£13,200

Bovet
AS36038-SD12
£19,995

Breguet
Classique Automatic Ladies Watch 9068BR/12/976/D
£14,396

Breguet
Classique Phase de Lune 9088 30mm White Gold
£37,950

Breguet
Reine de Naples 25mm Automatic Ladies Watch
£28,950

Breitling
Colt NATO Limited Edition 34mm Stainless Steel
£2,650

Breitling
Galactic 29mm Stainless Steel
£2,550

Breitling
Top Time 1969s 36MM Stainless Steel
£9,495

Bremont
Solo 34-AJ-Mother Of Pearl 34mm Stainless Steel
£1,950

Bremont
Solo 34mm Ladies Watch White
£2,895

Bulova
96L343 Goddess Of Time Mesh Bracelet Watch - W83235
£239

Bulova
96L345 Surveyor Blue Dial Bracelet Watch - W83239
£219

Bulova
96L354 Super Seville Mini Red Dial Bracelet Watch - W83247
£399

Bulova
96P263 Goddess of Time Bracelet Watch - W83258
£279

Bulova
96R246 Surveyor Diamond Bracelet Watch - W83220
£209

Bulova
96X146 Stainless Steel Crystal Watch And Necklace Gift Set - W83196
£175

Bulova
97L187 Surveyor Gold Tone Bracelet Watch - W83238
£229

Bulova
97L189 Super Seville Mini Gold Tone Bracelet Watch - W83248
£399

Bulova
97P184 Goddess of Time Gold Tone Bracelet Watch - W83257
£299

Bulova
98L329 Surveyor Two Tone Green Dial Bracelet Watch - W83245
£229

Bulova
98M130 Stainless Steel Bracelet Watch - W83185
£129

Bulova
98P157 Diamonds Two Tone Bracelet Watch - W83104
£169

Bulova
98R283 Surveyor Diamond Two Tone Bracelet Watch - W83221
£259

Bulova
Classic Sutton 96A268 Automatic Brown Leather Strap Watch - W09228
£299

Bulova
Classic Sutton 96P249 Diamond Set Bracelet Watch - W83215
£249

Bulova
Classic Sutton 97L172 Automatic Bracelet Watch - W83230
£299

Bulova
Classic Sutton 97P166 Black Leather Strap Watch - W83229
£269

Bulova
Crystal 96L276 Phantom Blue Bracelet Watch - W83138
£249

Bulova
Crystal 96L280 Stainless Steel Bracelet Watch - W83149
£100

Bulova
Crystal 96X149 Necklace, Earrings And Watch Gift Set - W83145
£199

Bulova
Crystal 98L266 Rose Gold Tone Bracelet Watch - W83150
£199

Bulova
Crystal 98L283 Gold Tone Bracelet Watch - W83156
£249

Bulova
Crystal 98L295 Gold Tone Bracelet Watch - W83203
£169

Bulova
Crystal 98L305 Two Tone Bracelet Watch - W83212
£125

Bulova
Crystal Phantom 97L176 Bracelet Watch - W83216
£279

Bulova
Marine Star 96P248 Series "B" Bracelet Watch - W83213
£195

Bulova
Marine Star 97L192 Marc Anthony Bracelet Watch - W83246
£499

Bulova
Marine Star 97P171 Automatic Bracelet Watch - W83231
£399

Bulova
Marine Star 98P227 Series "B" Two Tone Bracelet Watch - W83214
£239

Bulova
Marine Star 98R234 Two Tone Diamond Bracelet Watch - W8397
£399

Bulova
Sutton 96P244 Diamond Bracelet Watch - W83205
£279

Bulova
Sutton 97L177 Gold Tone Bracelet Watch - W83222
£299

Bulova
Sutton 97L191 Gold Tone Bracelet Watch - W83244
£399

Bulova
Sutton 97P150 Gold Tone Bracelet Watch - W83144
£179

Bulova
Sutton 98L330 Two Tone Bracelet Watch - W83243
£399

Bulova
Sutton 98P220 Diamond Two Tone Bracelet Watch - W83204
£299

Bulova
Sutton 98R297 Diamond Gold Tone Bracelet Watch - W83206
£399

Burberry
BU9100 The City Women's Watch
£149

Burberry
BU9109 Rose Gold Tone Beige Check Dial Women's Watch
£169

Burberry
BU9110 Leather White Large Check Women's Watch
£169
