Collection
Watches Under 37mm
For most of watchmaking's history a 36mm watch was a large one. The inflation to 42mm and beyond happened in the 2000s and has been steadily reversing since, which is why this section spans everyday Seiko through to Chopard. These are the proportions the great designs were drawn to.
Read more about Watches Under 37mmShow less
Case diameter is the number everyone quotes and the least useful one. Lug-to-lug distance decides whether a watch sits on your wrist or overhangs it, and a 36mm case with long straight lugs can wear larger than a 38mm with curved ones. If 40mm watches have sat awkwardly for you, lug span is usually the reason rather than diameter.
What a smaller case gives you is a watch that slides under a cuff and sits comfortably all day. Longines, Tissot, Hamilton and Oris are the names here that treat smaller proportions as a design brief in their own right.
Watches Under 37mm holds 1538 models across 77 brands, from £15 to £99,950. Half cost less than £229, and a quarter less than £139. 296 of 1538 are automatic. 515 are stocked by more than one retailer, giving 2133 offers in total. Longines lists more references here than any other brand. Prices are checked nightly against the retailers’ own feeds.
Half cost less than £229, and a quarter less than £139.
2104 watches

Breguet
Classique Phase de Lune 9088 30mm White Gold
£37,950

Breguet
Reine de Naples 25mm Automatic Ladies Watch
£28,950

Breitling
Colt NATO Limited Edition 34mm Stainless Steel
£2,650

Breitling
Galactic 29mm Stainless Steel
£2,550

Breitling
Galactic 36mm Stainless Steel
£2,350

Breitling
Top Time 1969s 36MM Stainless Steel
£9,495

Bremont
Solo 34-AJ-Mother Of Pearl 34mm Stainless Steel
£1,950

Bremont
Solo 34mm Ladies Watch White
£2,895

Bulova
96L343 Goddess Of Time Mesh Bracelet Watch - W83235
£239

Bulova
96L354 Super Seville Mini Red Dial Bracelet Watch - W83247
£399

Bulova
96R246 Surveyor Diamond Bracelet Watch - W83220
£209

Bulova
96X146 Stainless Steel Crystal Watch And Necklace Gift Set - W83196
£175

Bulova
97L187 Surveyor Gold Tone Bracelet Watch - W83238
£229

Bulova
97L189 Super Seville Mini Gold Tone Bracelet Watch - W83248
£399

Bulova
97P184 Goddess of Time Gold Tone Bracelet Watch - W83257
£299

Bulova
98M130 Stainless Steel Bracelet Watch - W83185
£129

Bulova
98P157 Diamonds Two Tone Bracelet Watch - W83104
£169

Bulova
98R283 Surveyor Diamond Two Tone Bracelet Watch - W83221
£259

Bulova
Classic Sutton 96P249 Diamond Set Bracelet Watch - W83215
£249

Bulova
Classic Sutton 97L172 Automatic Bracelet Watch - W83230
£299

Bulova
Crystal 96L276 Phantom Blue Bracelet Watch - W83138
£229

Bulova
Crystal 96L280 Stainless Steel Bracelet Watch - W83149
£100

Bulova
Crystal 96X149 Necklace, Earrings And Watch Gift Set - W83145
£199

Bulova
Crystal 98L266 Rose Gold Tone Bracelet Watch - W83150
£199

Bulova
Crystal 98L295 Gold Tone Bracelet Watch - W83203
£169

Bulova
Crystal 98L305 Two Tone Bracelet Watch - W83212
£125

Bulova
Crystal Phantom 97L176 Bracelet Watch - W83216
£249

Bulova
Marine Star 96P248 Series "B" Bracelet Watch - W83213
£195

Bulova
Marine Star 97P171 Automatic Bracelet Watch - W83231
£399

Bulova
Marine Star 98P227 Series "B" Two Tone Bracelet Watch - W83214
£239

Bulova
Marine Star 98R234 Two Tone Diamond Bracelet Watch - W8397
£399

Bulova
Sutton 97L177 Gold Tone Bracelet Watch - W83222
£269

Bulova
Sutton 97L191 Gold Tone Bracelet Watch - W83244
£399

Bulova
Sutton 98L330 Two Tone Bracelet Watch - W83243
£399

Burberry
BU9105 The City Unisex Watch
£159

Burberry
BU9109 Rose Gold Tone Beige Check Dial Women's Watch
£169

Burberry
BU9125 The City Silver Dial Silver Women's Watch
£159

Burberry
BU9135 Brown Rose Gold Stainless Steel Women's Watch
£169

Burberry
BU9144 Silver Check Stamped Dial Women's Watch
£179

Burberry
BU9145 The City Gold-Tone Women's Watch
£179

Burberry
BU9209 Rose Gold Tone White Leather Women's Watch
£179

Burberry
BU9219 Dial Haymarket Check Strap Women's Watch
£149

Burberry
BU9227 Ladies Watch The City Gold 26mm
£179

Burberry
BU9509 20mm Pioneer Gold Dial Ladies Watch
£179

Burberry
BU10113 Classic Round Ladies Watch
£149

Burberry
BU10114 Classic Round Women's Watch
£169

Burberry
BU10118 Classic Swiss Made Two Tone Women's Watch
£184

Bvlgari
Bvlgari
£8,650

Cartier
Ronde Solo 30mm Stainless Steel W6701004
£2,850

Cartier
Ronde Solo Quartz 36mm Stainless Steel
£3,250

Cartier
Tank Solo 24mm Stainless Steel
£3,150

Casio
MTP 35mm Unisex Watch Green
£105

Casio
Retro Collection 30.3mm X 24.6mm Unisex Watch
£50

Casio
Standard Quartz 31mm X 22mm Unisex Watch Silver
£60

Casio
Vintage A130WE-1AEF Digital Bracelet Watch - W17527
£60

Casio
Vintage A130WEG-9AEF Digital Bracelet Watch - W17528
£80

Casio
Vintage A158WEA-7EF Digital Bracelet Watch - W17560
£35

Casio
Vintage A158WEGV-9AEF Gold Tone Bracelet Watch - W17523
£55

Casio
Vintage A159WGEA-1EF Gold Plated Digital Watch - W17363
£60

Casio
Vintage A164WA-1VES Retro Bracelet Watch - W1724
£28
