Collection
Watches Under 37mm
For most of watchmaking's history a 36mm watch was a large one. The inflation to 42mm and beyond happened in the 2000s and has been steadily reversing since, which is why this section spans everyday Seiko through to Chopard. These are the proportions the great designs were drawn to.
Read more about Watches Under 37mmShow less
Case diameter is the number everyone quotes and the least useful one. Lug-to-lug distance decides whether a watch sits on your wrist or overhangs it, and a 36mm case with long straight lugs can wear larger than a 38mm with curved ones. If 40mm watches have sat awkwardly for you, lug span is usually the reason rather than diameter.
What a smaller case gives you is a watch that slides under a cuff and sits comfortably all day. Longines, Tissot, Hamilton and Oris are the names here that treat smaller proportions as a design brief in their own right.
Watches Under 37mm holds 1860 models across 77 brands, from £15 to £125,000. Half cost less than £179, and a quarter less than £124. 291 of 1860 are automatic. 570 are stocked by more than one retailer, giving 2528 offers in total. Longines lists more references here than any other brand. Prices are checked nightly against the retailers’ own feeds.
Half cost less than £179, and a quarter less than £124.
2092 watches

Casio
Vintage MQ-24GA-1AEF Gold Tone Bracelet Watch - W59188
£55

Casio
Vintage MTP-B145D-2A2VEF Teal Dial Bracelet Watch - W17533
£65

Casio
Vintage MTP-B145D-3AVEF Green Dial Bracelet Watch - W17416
£65

Casio
Vintage W-59-1VQES Chronograph Black Resin Strap Watch - W1728
£25

Casio
W-800H-1AVES Digital Black Strap Watch - W17467
£35

Casio
W-800HD-1AVEF Metallic Bracelet Watch - W17603
£39

Certina
DS-2 Lady 28mm Ladies Watch Mother Of Pearl
£435

Certina
DS-2 Lady 28mm Ladies Watch Mother Of Pearl
£455

Chanel
BOY-FRIEND 27mm Quartz Ladies Watch
£6,295

Chanel
BOY-FRIEND 27mm Quartz Ladies Watch
£14,495

Chanel
Boy-Friend Couture Watch Limited Edition
£9,050

Chanel
Boy-Friend Watch
£3,580

Chanel
Boy-Friend Watch
£3,365

Chanel
J12 29mm Ceramic
£5,050

Chanel
J12 Bleu Watch Calibre 12.2, 33 Mm
£10,300

Chanel
J12 Blush Watch Calibre 12.2, 33MM
£8,100

Chanel
J12 Cosmic White Ceramic 33mm White Dial
£6,800

Chanel
J12 Watch Calibre 12.1, 33 Mm
£5,610

Chanel
J12 Watch Calibre 12.2, 33 Mm
£6,600

Chanel
J12 Watch Calibre 12.2, 33MM
£6,600

Chanel
J12 Watch Limited Edition, 33 Mm
£6,300

Chanel
J12 Watch, 28MM
£4,340

Chanel
J12 Watch, 28MM
£5,800

Chanel
J12 Watch, 28MM
£4,340

Chanel
J12 Watch, 28MM
£4,000

Chanel
J12 Watch, 29 Mm
£6,100

Chanel
J12 Watch, 33 Mm
£12,900

Chanel
J12 Watch, 33 Mm
£6,500

Chanel
J12 Watch, 33 Mm
£6,500

Chanel
J12 Watch, 33 Mm
£6,500

Chanel
J12 Watch, 33 Mm
£5,000

Chanel
Premiere 15mm Titanium and Yellow Gold
£6,650

Chanel
Premiere 23mm Ladies Watch
£5,400

Chanel
Première Charms Couture Watch Limited Edition
£9,050

Chanel
Premiere Edition Originale
£4,860

Chanel
Premiere Gourmette Chain Watch
£6,700

Chanel
Première Gourmette Chain Watch
£4,290

Chanel
Premiere Gourmette Ladies 20mm Quartz Watch
£5,995

Chanel
Première Iconic Chain Watch
£4,520

Chanel
Premiere Ribbon Watch
£4,380

Chopard
Happy Sport
£9,030

Chopard
Happy Sport
£7,000

Chopard
Happy Sport
£7,650

Chopard
Happy Sport
£15,600

Chopard
Happy Sport
£16,500

Chopard
Happy Sport
£10,300

Chopard
Happy Sport 30mm Automatic Watch
£12,400

Chopard
Happy Sport 30mm Quartz Ladies Watch Black
£4,740

Chopard
Happy Sport 30mm, Automatic, Lucent Steel™, Diamonds - Silver
£6,570

Chopard
Happy Sport 30mm, Quartz, Lucent Steel™, Diamonds - Green
£5,660

Chopard
Happy Sport 30mm, Quartz, Lucent Steel™, Diamonds - Pink
£5,830

Chopard
Happy Sport 33mm Rose Gold
£15,950

Chopard
Happy Sport 33mm, Automatic, Ethical Rose Gold, Lucent Steel™, Diamonds
£15,100

Chopard
Happy Sport 33mm, Automatic, Ethical Yellow Gold, Lucent Steel™, Diamonds
£10,300

Chopard
Happy Sport 36 mm, Automatic, Lucent Steel™, Diamonds
£9,680

Chopard
Happy Sport 36mm Automatic Ladies Watch
£7,990

Chopard
Happy Sport 36mm Automatic Watch
£11,200

Chopard
Happy Sport 36mm Ladies Watch
£7,530

Chopard
Happy Sport 36mm, Automatic, Ethical Yellow Gold, Lucent Steel™, Diamonds
£11,200

Chopard
Happy Sport Automatic 30mm Ladies Watch
£8,360
