Collection
Watches Under 37mm
For most of watchmaking's history a 36mm watch was a large one. The inflation to 42mm and beyond happened in the 2000s and has been steadily reversing since, which is why this section spans everyday Seiko through to Chopard. These are the proportions the great designs were drawn to.
Read more about Watches Under 37mmShow less
Case diameter is the number everyone quotes and the least useful one. Lug-to-lug distance decides whether a watch sits on your wrist or overhangs it, and a 36mm case with long straight lugs can wear larger than a 38mm with curved ones. If 40mm watches have sat awkwardly for you, lug span is usually the reason rather than diameter.
What a smaller case gives you is a watch that slides under a cuff and sits comfortably all day. Longines, Tissot, Hamilton and Oris are the names here that treat smaller proportions as a design brief in their own right.
Watches Under 37mm holds 1860 models across 77 brands, from £15 to £125,000. Half cost less than £179, and a quarter less than £124. 291 of 1860 are automatic. 570 are stocked by more than one retailer, giving 2528 offers in total. Longines lists more references here than any other brand. Prices are checked nightly against the retailers’ own feeds.
Half cost less than £179, and a quarter less than £124.
2092 watches

Emporio Armani
Ladies Leather Strap Watch
£319

Emporio Armani
Meccanico AR60063 Women's Watch – 34mm White Dial Stainless Steel
£289

Emporio Armani
Mia AR11524 Women's Watch – 32mm White Dial Stainless Steel
£199

Emporio Armani
Mia AR11568 Women's Watch – 32mm Silver Dial Leather
£189

Emporio Armani
Mia AR11596 Women's Watch – 32mm White Dial Stainless Steel
£169

Emporio Armani
Mia AR11597 Women's Watch – 32mm Blue Dial Stainless Steel
£179

Emporio Armani
Quartz 26mm Ladies Watch
£229

Emporio Armani
Quartz 32mm Ladies Watch
£279

Emporio Armani
Retro AR1955 Women's Watch – 32mm White Dial Stainless Steel
£189

Emporio Armani
Rosa AR11354 Women's Watch – 30mm White Dial Stainless Steel
£159

Emporio Armani
Rosa AR11355 Women's Watch – 30mm White Dial Stainless Steel
£159

Emporio Armani
Rosa AR11532 Women's Watch – 30mm White Dial Leather
£189

Emporio Armani
Sinfonia 28mm Ladies Watch Mother Of Pearl
£229

Emporio Armani
Sinfonia Quartz 28mm Ladies Watch Mother Of Pearl
£229

Emporio Armani
Three-Hand Gold-Tone Stainless Steel Ladies Watch
£149

Emporio Armani
Three-Hand Two-Tone Stainless Steel Watch and Bracelet Set
£149

Emporio Armani
Two-Hand Gold-Tone Stainless Steel Ladies Watch
£179

Emporio Armani
Two-Hand Rose Gold-Tone Stainless Steel Ladies Watch
£179

Emporio Armani
Two-Hand Stainless Steel Ladies Watch
£149

Eterna
KonTiki 36mm Stainless Steel
£650

Fossil
Carlie Mini Three-Hand Black Leather Ladies Watch
£99

Fossil
Carlie Mini Three-Hand Two-Tone Stainless Steel Ladies Watch
£149

Fossil
Carlie Three-Hand Gold-Tone Stainless Steel Ladies Watch
£149

Fossil
Carlie Three-Hand Silver Dial Stainless Steel Ladies Watch
£125

Fossil
Carraway Stainless Steel Silver Dial Mens Watch
£169

Fossil
Carraway Yellow Gold PVD Silver Dial Mens Watch
£169

Fossil
CE1135 Raquel Black Ceramic Bracelet Watch - W10510
£299

Fossil
CE1137 Raquel Salted Caramel Ceramic Bracelet Watch - W10509
£299

Fossil
ES2362 Jesse Stainless Steel Crystal Set Bracelet Watch - W10144
£125

Fossil
ES3284 Virginia Rose Gold Plated Stone Set Bracelet Watch - W0794
£159

Fossil
ES4432 Carlie Mini Mesh Bracelet Watch - W07123
£119

Fossil
ES4433 Carlie Mini Rose Tone Mesh Bracelet Watch - W07122
£119

Fossil
ES4949 Scarlette Two Tone Bracelet Watch - W10249
£149

Fossil
ES5220 Raquel Gold Plated Bracelet Watch - W10303
£169

Fossil
ES5330 Carlie Rose Gold Plated Curb Bracelet Watch - W10343
£125

Fossil
ES5350 Blue Gold Plated Bracelet Watch - W10352
£125

Fossil
ES5357 Neutra Chronograph Bracelet Watch - W10363
£109

Fossil
ES5358 Neutra Chronograph Bracelet Watch - W10362
£125

Fossil
ES5366 Raquel Green Leather Strap Watch - W10368
£149

Fossil
ES5368 Raquel Two Tone Bracelet Watch - W10359
£169

Fossil
ES5372 Harwell Gold Plated Charm Bracelet Watch - W10375
£169

Fossil
ES5373 Harwell Gold Plated Pendant Watch - W10374
£150

Fossil
ES5403 Scarlette Pink Dial Bracelet Watch - W10407
£115

Fossil
ES5428 Harlow Berry Leather Strap Watch - W10426
£125

Fossil
ES5437 Raquel Black Velvet Strap Watch - W10461
£139

Fossil
ES5438 Carlie Two Tone Bracelet Watch - W10458
£149

Fossil
ES5450SET Carlie Two Tone Watch And Tennis Bracelet Gift Set - W10460
£199

Fossil
ES5452 Raquel Gold Tone Bracelet Watch - W10457
£169

Fossil
ES5462 Carlie Mini Gold Tone Mesh Bracelet Watch - W10478
£119

Fossil
ES5463 Carlie Mini Gold Tone Mesh Bracelet Watch - W10479
£119

Fossil
ES5464 Carlie Mini Brown Leather Strap Watch - W10477
£99

Fossil
ES5465 Carlie Gold Tone Stone Set Bracelet Watch - W10480
£159

Fossil
ES5467 Raquel Gold Tone Bracelet Watch - W10475
£169

Fossil
ES5470 Raquel Black Leather Strap Watch - W10476
£149

Fossil
ES5474 Scarlette Gold Tone Bracelet Watch - W10495
£149

Fossil
ES5475 Scarlette Bracelet Watch - W10496
£149

Fossil
ES5483 Harlow Mini Gold Tone Chain Bracelet Watch - W10497
£199

Fossil
ES5485 Harlow Mini Chain Bracelet Watch - W10498
£199

Fossil
ES5506 Genevieve Gold Tone Bracelet Watch - W10508
£169

Fossil
ES5509 Genevieve Two Tone Bracelet Watch - W10507
£169
