Collection
Watches Under 37mm
For most of watchmaking's history a 36mm watch was a large one. The inflation to 42mm and beyond happened in the 2000s and has been steadily reversing since, which is why this section spans everyday Seiko through to Chopard. These are the proportions the great designs were drawn to.
Read more about Watches Under 37mmShow less
Case diameter is the number everyone quotes and the least useful one. Lug-to-lug distance decides whether a watch sits on your wrist or overhangs it, and a 36mm case with long straight lugs can wear larger than a 38mm with curved ones. If 40mm watches have sat awkwardly for you, lug span is usually the reason rather than diameter.
What a smaller case gives you is a watch that slides under a cuff and sits comfortably all day. Longines, Tissot, Hamilton and Oris are the names here that treat smaller proportions as a design brief in their own right.
Watches Under 37mm holds 1538 models across 77 brands, from £15 to £99,950. Half cost less than £229, and a quarter less than £139. 296 of 1538 are automatic. 515 are stocked by more than one retailer, giving 2133 offers in total. Longines lists more references here than any other brand. Prices are checked nightly against the retailers’ own feeds.
Half cost less than £229, and a quarter less than £139.
2104 watches

Girard-Perregaux
Cat's Eye Celestial 35mm Ladies Watch
£33,500

Girard-Perregaux
Cat's Eye Plum Blossom 35mm Ladies Watch
£29,400

Girard-Perregaux
Cat's Eye Small Seconds 35mm Ladies Watch
£14,100

Girard-Perregaux
Cat's Eye Small Seconds 35mm Ladies Watch
£29,400

Glashütte Original
Lady Serenade Watch
£8,700

Glashütte Original
Serenade Luna 32.5mm Ladies Watch Blue
£10,300

Glashütte Original
Serenade Luna 32.5mm Ladies Watch Blue
£9,300

Glashütte Original
Serenade Luna 32.5mm Ladies Watch Green
£22,000

Glashütte Original
Serenade Luna 32.5mm Ladies Watch Mother Of Pearl
£9,800

Glashütte Original
Serenade Luna 32.5mm Ladies Watch Mother Of Pearl
£10,800

Grand Seiko
Elegance Collection 34mm Stainless Steel
£3,150

Grand Seiko
Heritage 36.5mm Unisex Watch Purple
£4,080

Grand Seiko
Heritage Collection 'Cherry Blossom' Mechanical 62GS 30mm Ladies Watch Grey
£5,900

Grand Seiko
Heritage Collection Mount Iwate Autumn Dusk European Limited Edition 36.5mm Stainless Steel
£3,750

Grand Seiko
Heritage Collection SBGW297G
£3,825

Grand Seiko
Heritage Collection SBGW299G
£3,825

Grand Seiko
Heritage Elegance 62GS 26mm Ladies Watch Blue
£3,600

Grand Seiko
Heritage Elegance 62GS 26mm Ladies Watch Pink
£3,600

Gucci
25H watch, 30mm
£1,310

Gucci
25H watch, 30mm
£1,590

Gucci
25H watch, 34mm
£1,020

Gucci
G-Flat watch, 30mm
£799

Gucci
G-Flat watch, 36mm
£2,290

Gucci
G-Flat watch, 36mm
£2,130

Gucci
G-Flat watch, 36mm
£2,130

Gucci
G-Frame watch, 14mm
£1,140

Gucci
G-Frame Watch, 14x34mm
£1,230

Gucci
G-Frame watch, 18mm
£1,140

Gucci
G-Frame watch, 32mm
£1,230

Gucci
G-Timeless watch, 29mm
£3,090

Gucci
G-Timeless Watch, 29mm
£1,310

Gucci
G-Timeless watch, 29mm
£1,230

Gucci
G-Timeless watch, 29mm
£699

Gucci
G-Timeless watch, 32mm
£3,325

Gucci
G-Timeless watch, 36mm
£1,260

Gucci
Horsebit watch, 27x25mm
£1,400

Gucci
Horsebit watch, 27x25mm
£1,400

Gucci
Interlocking watch, 29mm
£1,590

Gucci
Model 2000 watch, 24mm
£1,350

Gucci
Model 2000 watch, 24mm
£1,350

Gucci
Model 2000 watch, 24mm
£1,230

Gucci
Model 2000 watch, 30mm
£1,350

Gucci
Model 2000 watch, 30mm
£1,350

Gucci
Model 2000 watch, 30mm
£1,350

Gucci
Play watch, 28mm
£2,210

Gucci
YA125407 G Black Dial Ladies Watch
£499

Gucci
YA125502 Silver Ladies Mother of Pearl Watch
£470

Gucci
YA125513 G-Gucci Mother of Pearl Ladies Watch
£359

Gucci
YA133504 Interlocking Brown Dial Ladies Watch
£490

Gucci
YA163403 25H 34mm Quartz Unisex Watch
£799

Guess
Annette 36mm Ladies Watch Gold
£119

Guess
Array 28mm Ladies Watch Mother Of Pearl
£165

Guess
Array 28mm Ladies Watch Silver
£109

Guess
Boa 32mm Ladies Watch Gold
£189

Guess
Boa 32mm Ladies Watch Silver
£175

Guess
Bonnie 27mm Ladies Watch Green
£131

Guess
Chime 25mm Ladies Watch Silver
£149

Guess
Clara 28mm Ladies Watch Green
£112

Guess
Cosmo 36mm Ladies Watch Green
£175

Guess
Desire 36mm Ladies Watch Mother Of Pearl
£185
