Collection
Watches Under 37mm
For most of watchmaking's history a 36mm watch was a large one. The inflation to 42mm and beyond happened in the 2000s and has been steadily reversing since, which is why this section spans everyday Seiko through to Chopard. These are the proportions the great designs were drawn to.
Read more about Watches Under 37mmShow less
Case diameter is the number everyone quotes and the least useful one. Lug-to-lug distance decides whether a watch sits on your wrist or overhangs it, and a 36mm case with long straight lugs can wear larger than a 38mm with curved ones. If 40mm watches have sat awkwardly for you, lug span is usually the reason rather than diameter.
What a smaller case gives you is a watch that slides under a cuff and sits comfortably all day. Longines, Tissot, Hamilton and Oris are the names here that treat smaller proportions as a design brief in their own right.
Watches Under 37mm holds 1860 models across 77 brands, from £15 to £125,000. Half cost less than £179, and a quarter less than £124. 291 of 1860 are automatic. 570 are stocked by more than one retailer, giving 2528 offers in total. Longines lists more references here than any other brand. Prices are checked nightly against the retailers’ own feeds.
Half cost less than £179, and a quarter less than £124.
2092 watches

Burberry
BU9115 Ladies Two Tone The City Watch
£165

Burberry
BU9125 The City Silver Dial Silver Women's Watch
£159

Burberry
BU9127 Silver Dial Two-tone Ladies Watch
£179

Burberry
BU9135 Brown Rose Gold Stainless Steel Women's Watch
£169

Burberry
BU9144 Silver Check Stamped Dial Women's Watch
£179

Burberry
BU9145 The City Gold-Tone Women's Watch
£179

Burberry
BU9146 The City Engraved Check Unisex Watch
£179

Burberry
BU9209 Rose Gold Tone White Leather Women's Watch
£179

Burberry
BU9509 20mm Pioneer Gold Dial Ladies Watch
£179

Burberry
BU10103 Classic Round 32mm Women's Watch
£159

Burberry
BU10108 The Classic 32mm Case Women's Watch
£169

Burberry
BU10113 Classic Round Ladies Watch
£149

Burberry
BU10114 Classic Round Women's Watch
£169

Burberry
BU10118 Classic Swiss Made Two Tone Women's Watch
£184

Bvlgari
Bvlgari
£8,650

Bvlgari
Bvlgari 26mm Ladies Watch Blue 18K Rose Gold
£11,700

Bvlgari
Bvlgari 33mm Grey Diamond Dot Dial Ladies Watch - Stainless Steel and 18k Rose Gold
£6,300

Bvlgari
Bvlgari 33mm Ladies Watch Stainless Steel and 18k Yellow Gold
£8,650

Bvlgari
Octo Finissimo 33mm Quartz Mens Watch
£10,200

Cartier
Ronde Solo De 29mm Stainless Steel
£2,550

Cartier
Ronde Solo Quartz 36mm Stainless Steel
£3,050

Cartier
Tank Solo 24mm Stainless Steel
£3,150

Casio
LQ-400D-7AEF Stainless Steel Bracelet Watch - W17483
£25

Casio
MTP 35mm Unisex Watch Gold
£105

Casio
MTP 35mm Unisex Watch Green
£105

Casio
Retro Collection 30.3mm X 24.6mm Unisex Watch
£50

Casio
Standard Quartz 31mm X 22mm Unisex Watch Silver
£60

Casio
Vintage A130WE-1AEF Digital Bracelet Watch - W17527
£60

Casio
Vintage A130WEG-9AEF Digital Bracelet Watch - W17528
£80

Casio
Vintage A140WE-8AEF Digital Bracelet Watch - W17629
£75

Casio
Vintage A140WEG-9AEF Gold Tone Digital Bracelet Watch - W17630
£95

Casio
Vintage A158WEA-2EF Digital Bracelet Watch - W17559
£35

Casio
Vintage A158WEA-7EF Digital Bracelet Watch - W17560
£35

Casio
Vintage A158WEGV-9AEF Gold Tone Bracelet Watch - W17523
£55

Casio
Vintage A159WGEA-1EF Gold Plated Digital Watch - W17363
£60

Casio
Vintage A164WA-1VES Retro Bracelet Watch - W1724
£28

Casio
Vintage A168WA-1YES Digital Bracelet Watch - W1756
£40

Casio
Vintage A168WA-3AYES Bracelet Watch - W59123
£35

Casio
Vintage A168WEGG-1BEF Black IP Digital Bracelet Watch - W17535
£60

Casio
Vintage A168WEM-1EF Bracelet Watch - W59127
£44

Casio
Vintage A168WG-9EF Gold Tone Bracelet Watch - W1527
£60

Casio
Vintage A500WEA-1EF World Time Bracelet Watch - W1528
£45

Casio
Vintage A700WEM-7AEF Digital Alarm Watch - W17126
£45

Casio
Vintage A700WEV-7AEF Bracelet Watch - W17446
£45

Casio
Vintage A700WEVG-9AEF Digital Bracelet Watch - W17494
£65

Casio
Vintage AQ-230A-3AMQYES Green Dial Bracelet Watch - W17524
£45

Casio
Vintage AQ-230EGG-3AEF Gunmetal IP Bracelet Watch - W17526
£65

Casio
Vintage AQ-230GA-5AMQYES Gold Tone Bracelet Watch - W17525
£65

Casio
Vintage AQ-230GA-9DMQYES Gold Plated Bracelet Watch - W59158
£58

Casio
Vintage AQ-240E-3AEF Teal Dial Bracelet Watch - W17561
£55

Casio
Vintage AQ-240E-7AEF Bracelet Watch - W17562
£55

Casio
Vintage CA-53W-1ER Calculator Watch - W17496
£40

Casio
Vintage F-91WC-2AEF Digital Blue Strap Watch - W59162
£25

Casio
Vintage F-91WC-4A2EF Digital Orange Strap Watch - W59163
£25

Casio
Vintage F-91WC-9AEF Digital Yellow Strap Watch - W59164
£25

Casio
Vintage LA670WEGA-9EF Digital Bracelet Watch - W59166
£50

Casio
Vintage LA680WEGV-9AEF Digital Bracelet Watch - W59172
£65

Casio
Vintage MQ-24B-3BEF Teal Resin Strap Watch - W59155
£25

Casio
Vintage MQ-24DA-1AEF Black Dial Bracelet Watch - W59185
£35

Casio
Vintage MQ-24DA-3AEF Green Dial Bracelet Watch - W59187
£35
