Collection
Watches Under 37mm
For most of watchmaking's history a 36mm watch was a large one. The inflation to 42mm and beyond happened in the 2000s and has been steadily reversing since, which is why this section spans everyday Seiko through to Chopard. These are the proportions the great designs were drawn to.
Read more about Watches Under 37mmShow less
Case diameter is the number everyone quotes and the least useful one. Lug-to-lug distance decides whether a watch sits on your wrist or overhangs it, and a 36mm case with long straight lugs can wear larger than a 38mm with curved ones. If 40mm watches have sat awkwardly for you, lug span is usually the reason rather than diameter.
What a smaller case gives you is a watch that slides under a cuff and sits comfortably all day. Longines, Tissot, Hamilton and Oris are the names here that treat smaller proportions as a design brief in their own right.
Watches Under 37mm holds 1860 models across 77 brands, from £15 to £125,000. Half cost less than £179, and a quarter less than £124. 291 of 1860 are automatic. 570 are stocked by more than one retailer, giving 2528 offers in total. Longines lists more references here than any other brand. Prices are checked nightly against the retailers’ own feeds.
Half cost less than £179, and a quarter less than £124.
2092 watches

Gucci
G-Frame Watch, 14x34mm
£1,230

Gucci
G-Frame watch, 18mm
£1,140

Gucci
G-Frame watch, 32mm
£1,230

Gucci
G-Timeless watch, 29mm
£3,090

Gucci
G-Timeless Watch, 29mm
£1,310

Gucci
G-Timeless watch, 29mm
£599

Gucci
G-Timeless watch, 29mm
£699

Gucci
G-Timeless watch, 32mm
£4,750

Gucci
G-Timeless watch, 36mm
£639

Gucci
Horsebit watch, 27x25mm
£1,400

Gucci
Horsebit watch, 27x25mm
£1,400

Gucci
Interlocking watch, 29mm
£950

Gucci
Interlocking YA142512 29mm Ladies Watch
£1,160

Gucci
Model 2000 watch, 24mm
£1,230

Gucci
Model 2000 watch, 24mm
£1,350

Gucci
Model 2000 watch, 24mm
£1,350

Gucci
Model 2000 watch, 30mm
£1,350

Gucci
Model 2000 watch, 30mm
£945

Gucci
Model 2000 watch, 30mm
£1,350

Gucci
Play watch, 28mm
£2,210

Gucci
YA125406 G Diamonds Black Ladies Watch
£499

Gucci
YA125407 G Black Dial Ladies Watch
£499

Gucci
YA125502 Silver Ladies Mother of Pearl Watch
£470

Gucci
YA125513 G-Gucci Mother of Pearl Ladies Watch
£359

Gucci
YA126501 G-Timeless Silver Dial Ladies Watch
£479

Gucci
YA133504 Interlocking Brown Dial Ladies Watch
£490

Gucci
YA163403 25H 34mm Quartz Unisex Watch
£799

Guess
Annette 36mm Ladies Watch Gold
£125

Guess
Array 28mm Ladies Watch Mother Of Pearl
£169

Guess
Boa 32mm Ladies Watch Gold
£189

Guess
Boa 32mm Ladies Watch Silver
£175

Guess
Bonnie 27mm Ladies Watch Green
£175

Guess
Chime 25mm Ladies Watch Gold
£175

Guess
Chime 25mm Ladies Watch Silver
£149

Guess
Clara 28mm Ladies Watch Green
£149

Guess
Cosmo 36mm Ladies Watch Green
£185

Guess
Desire 36mm Ladies Watch Mother Of Pearl
£195

Guess
Empress 34mm Ladies Watch Green
£169

Guess
Enchantment 32mm Ladies Watch Silver
£179

Guess
G Lace 34mm Ladies Watch Gold
£129

Guess
Gia 22mm Ladies Watch Silver
£209

Guess
Glaze 36mm Ladies Watch Black
£189

Guess
Glitz Plaque 34mm Ladies Watch Gold
£109

Guess
Glitz Plaque 34mm Ladies Watch Silver
£115

Guess
GW0001L1 Sugar Women's Watch
£99

Guess
GW0022L1 Bellini Bracelet Watch - W96295
£145

Guess
GW0022L2 Bellini Gold Plated Bracelet Watch - W96322
£159

Guess
GW0300L2 Quattro Clear Gold Plated Bracelet Watch - W96299
£179

Guess
GW0320L2 Moonlight Crystal Bracelet Watch - W96298
£215

Guess
GW0320L7 Moonlight Two Tone Stone Set Bracelet Watch - W96397
£219

Guess
GW0354L1 Tapestry Mesh Bracelet Watch - W96205
£105

Guess
GW0468L1 Melody Stainless Steel Bracelet Watch - W96229
£135

Guess
GW0468L4 Melody Two Tone Bracelet Watch - W96228
£155

Guess
GW0534L2 Melody Gold Plated Mesh Bracelet Watch - W96268
£159

Guess
GW0655L1 Lovey Bracelet Watch - W96334
£155

Guess
GW0655L2 Lovey Gold Plated Bracelet Watch - W96335
£169

Guess
GW0657L1 Three Of Hearts Bracelet Watch - W96333
£145

Guess
GW0746L1 Shooting Star Stone Set Bracelet Watch - W96347
£169

Guess
GW0763L2 Enchantment Gold Tone Bracelet - W96341
£195

Guess
GW0869L1 Ginger Two Tone Bracelet Watch - W96362
£179
