Collection
Watches Under 37mm
For most of watchmaking's history a 36mm watch was a large one. The inflation to 42mm and beyond happened in the 2000s and has been steadily reversing since, which is why this section spans everyday Seiko through to Chopard. These are the proportions the great designs were drawn to.
Read more about Watches Under 37mmShow less
Case diameter is the number everyone quotes and the least useful one. Lug-to-lug distance decides whether a watch sits on your wrist or overhangs it, and a 36mm case with long straight lugs can wear larger than a 38mm with curved ones. If 40mm watches have sat awkwardly for you, lug span is usually the reason rather than diameter.
What a smaller case gives you is a watch that slides under a cuff and sits comfortably all day. Longines, Tissot, Hamilton and Oris are the names here that treat smaller proportions as a design brief in their own right.
Watches Under 37mm holds 1538 models across 77 brands, from £15 to £99,950. Half cost less than £229, and a quarter less than £139. 296 of 1538 are automatic. 515 are stocked by more than one retailer, giving 2133 offers in total. Longines lists more references here than any other brand. Prices are checked nightly against the retailers’ own feeds.
Half cost less than £229, and a quarter less than £139.
2104 watches

Sekonda
40594 Stone Set Bangle/Bracelet Watch - W32408
£40

Sekonda
40642 Monica Stone Set Bracelet Watch - W32369
£70

Sekonda
40658 Monica Maxi Two Tone Bracelet Watch - W32367
£65

Sekonda
40660 Monica Stone Set Bracelet Watch - W32389
£80

Sekonda
40681 Gold Tone Bracelet Watch - W32415
£60

Sekonda
40682 Beaumont Two Tone Bracelet Watch - W32433
£60

Sekonda
40692 Colette Bracelet Watch - W32431
£55

Sekonda
40693 Colette Two Tone Bracelet Watch - W32432
£60

Sekonda
40695 Brown Leather Strap Watch - W32424
£55

Sekonda
40715 Black Leather Strap Watch - W32466
£35

Sekonda
40716 Gold Tone Stone Set Bracelet Watch - W32462
£65

Sekonda
40718 Stone Set Bracelet Watch - W32428
£50

Sekonda
40734 Bracelet Watch - W32463
£60

Sekonda
40735 Two Tone Bracelet Watch - W32464
£65

Sekonda
40743 Black Leather Strap Watch - W32467
£55

Sekonda
40789 Elegance Stone Set Bracelet Watch - W32471
£120

Sekonda
49013G Bracelet, Necklace And Watch Gift Set - W32247
£85

Sekonda
49034 Bracelet, Necklace, Earrings And Watch Gift Set - W32345
£90

Sekonda
49037 Catherine Necklace, Earrings And Watch Gift Set - W32346
£85

Sekonda
49057 Gold Plated Watch, Bracelet, Pendant And Earrings Gift Set - W32384
£75

Sekonda
49078 Watch, Necklace And Stud Earrings Gift Set - W32469
£75

Sekonda
Monica 22mm Ladies Watch White
£90

Sekonda
Montreal 30mm Mens Watch White
£60

Sekonda
Rocks 40516 Stone Set Leather Strap Watch - W32419
£63

Sekonda
Taylor 34mm Ladies Watch
£50

Sekonda
Taylor 34mm Ladies Watch Champagne
£60

Sekonda
Taylor 34mm Ladies Watch Grey
£60

Sekonda
Taylor 34mm Ladies Watch White
£50

Seksy
Edge 40044 Crystal Bracelet Watch - W33200
£60

Seksy
Edge® 2864 Stainless Steel Crystal Bracelet Watch - W33190
£60

Skagen
SKW3096 Hagen Lille Mesh Bracelet Watch - W06320
£125

Skechers
SR2020 Tennyson Black Plastic Strap Watch - W5510
£27

Skechers
SR6028 Rosencrans Black Silicone Strap Watch - W5517
£27

Skechers
SR6053 Redondo White Silicone Strap Watch - W5527
£37

Storm
4631/BK Porto Black Bangle/Bracelet Watch - W87449
£70

Storm
47013/GD/T Temptress Charm Gold Teal Bracelet Watch - W87342
£140

Storm
47013/P Temptress Charm Lazer Purple Bangle/Bracelet Watch - W87419
£130

Storm
47013/V Temptress Charm Violet Bracelet Watch - W87384
£140

Storm
47195/GD/B Omari XL Gold Blue Bracelet Watch - W87379
£150

Storm
47504/LP Elexi Lazer Purple Bracelet Watch - W87356
£130

Storm
47531/AQ Roxin Crystal Aqua Bracelet Watch - W87411
£70

Storm
47531/B Roxin Crystal Blue Bracelet Watch - W87364
£70

Storm
47531/GD/GN Gold Green Bracelet Watch - W87412
£70

Storm
47531/GD/PK Roxin Crystal Gold Pink Bracelet Watch - W87406
£70

Storm
47545/B Tulisa Lazer Blue Bangle/Bracelet Watch - W87403
£130

Storm
47552/GD/BK Zinara Gold Black Watch - W87407
£119

Storm
47560/BK Marlena Black Watch - W87440
£130

Storm
47563/GN Orlena Lazer Green Watch - W87437
£130

Swarovski
5544583 Crystalline Chic Women's Watch
£238

Swarovski
5544590 Crystalline Chic Women's Watch
£229

Swatch
Anthelope 1994 Collectable Blue Strap Watch- LK147 - Z4301
£80

Swatch
Batticuore 1992 Collectable Black Strap Watch- GB724 - Z4333
£70

Swatch
Big Enuff 1993 Collectable Illustrated Watch- GB151 - Z4315
£100

Swatch
Blue Anchorage 1993 Collectable Sailor Watch- GK140 - Z4321
£70

Swatch
Blue Neptune 1990 Collectable Multicolour Watch- GB718 - Z4340
£70

Swatch
Campana 1994 Collectable Red Leather Strap Watch- GM119 - Z4339
£100

Swatch
Crazy Eight 1993 Collectable Colourful Watch- GN125 - Z4335
£100

Swatch
Ean Code 1992 Collectable Patterned Watch- GB143 - Z4309
£100

Swatch
Good Shape 1991 Collectable Red Strap Watch- GN704 - Z4320
£80

Swatch
Hackers Reward 1991 Collectable Patterned Watch- GK122 - Z4308
£80
