Collection
Watches Under 37mm
For most of watchmaking's history a 36mm watch was a large one. The inflation to 42mm and beyond happened in the 2000s and has been steadily reversing since, which is why this section spans everyday Seiko through to Chopard. These are the proportions the great designs were drawn to.
Read more about Watches Under 37mmShow less
Case diameter is the number everyone quotes and the least useful one. Lug-to-lug distance decides whether a watch sits on your wrist or overhangs it, and a 36mm case with long straight lugs can wear larger than a 38mm with curved ones. If 40mm watches have sat awkwardly for you, lug span is usually the reason rather than diameter.
What a smaller case gives you is a watch that slides under a cuff and sits comfortably all day. Longines, Tissot, Hamilton and Oris are the names here that treat smaller proportions as a design brief in their own right.
Watches Under 37mm holds 1860 models across 77 brands, from £15 to £125,000. Half cost less than £179, and a quarter less than £124. 291 of 1860 are automatic. 570 are stocked by more than one retailer, giving 2528 offers in total. Longines lists more references here than any other brand. Prices are checked nightly against the retailers’ own feeds.
Half cost less than £179, and a quarter less than £124.
2092 watches

Rotary
RLB10008/07 Heritage Gold Tone Bracelet Watch - W64208
£125

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RLB10019/01 Brilliant Stone Set Bracelet Watch - W64201
£125

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RLB10020/16 Brilliant Rose Tone Stone Set Bracelet Watch - W64202
£139

Rotary
RLB10030/41/D Two Tone Diamond Bracelet Watch - W64112
£130

Rotary
RLB10033/02 Cocktail Bracelet Watch - W64214
£179

Rotary
RLB10039/07/D Heritage Altera Diamond Expanding Bracelet Watch - W64226
£159

Rotary
RLB10040/41/D Heritage Altera Diamond Expanding Bracelet Watch - W64225
£179

Rotary
RLB10044/41 Heritage Astoria Gold Tone Bracelet Watch - W64222
£199

Rotary
RLB10045/70 1895 Cream Dial Bracelet Watch - W64221
£149

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RLB10046/03 1895 Gold Tone Bracelet Watch - W64220
£179

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RLB10052/03 1895 Gold Tone Bracelet Watch - W64229
£179

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RLB10053/01 1895 Two Tone Bracelet Watch - W64230
£179

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RLB10060/03 Cocktail Gold Tone Bracelet Watch - W64232
£199

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RLB10060/16 Cocktail Gold Tone Tiger's Eye Bracelet Watch - W64231
£219

Rotary
RLB10062/24 Cocktail Green Malachite Dial Bracelet Watch - W64233
£219

Rotary
RLB10063/01 Bracelet Watch - W64246
£100

Rotary
RLS10045/01 Heritage Black Leather Strap Watch - W64224
£159

Rotary
RLS10046/41 Heritage Astoria Black Leather Strap Watch - W64223
£189

Rotary
RLS10054/41 Heritage Brown Leather Strap Watch - W64236
£149

Rotary
RLS10056/28 Heritage Altera Green Leather Strap Watch - W64234
£159

Rotary
RLS10057/05 Heritage Altera Black Leather Strap Watch - W64235
£149

Rotary
Ultra Slim 27mm Ladies Watch Silver
£199

Rotary
Ultra Slim LB08014/41/D Diamond Rose Tone Bracelet Watch - W64101
£179

Seiko
5 Sports 'Champagne Flieger' Suit Style
£260

Seiko
5 Sports SRE003K1 'Compact' Bracelet Watch - W78106
£270

Seiko
5 Sports SRE004K1 'Compact' Two Tone Bracelet Watch - W78107
£320

Seiko
5 Sports SRE023K1 SNXS 'Double Cream' Bracelet Watch - W25534
£330

Seiko
5 Sports SRPJ81K1 'In The Metal' Midfield Sports Watch - W24219
£260

Seiko
5 Sports SRPJ85K1 Men's Watch – 36.4mm Black Dial Nylon
£290

Seiko
5 Sports x Honda Motocompo Limited Edition 36.5mm Mens Watch
£340

Seiko
Coutura SUT308P1 Two Tone Solar Bracelet Watch - W7883
£299

Seiko
Coutura SUT310P1 Diamond Solar Bracelet Watch - W7880
£299

Seiko
HGG001P1 Gold Tone Bracelet Watch - W78148
£350

Seiko
HGH006P1 Diamond Set Bracelet Watch - W78147
£460

Seiko
Presage 'Frozen Mojito' Diamond Cocktail Time 34mm Ladies Watch
£399

Seiko
Presage 'Frozen Skydiving' Diamond Cocktail Time 34mm Ladies Watch
£399

Seiko
Presage Cocktail Time 'Clover Club' Diamond Twist Ladies Watch
£510

Seiko
Presage Cocktail Time 'Eggnog' 30mm Ladies Watch Gold Ombre Dial
£580

Seiko
Presage Cocktail Time 'Skydiving' Diamond Twist Ladies Watch
£500

Seiko
Presage Cocktail Time Cosmopolitan 34mm Ladies Watch Pink
£360

Seiko
Presage Hot Buttered Rum Diamond Set Cocktail Time 30mm Ladies Watch
£540

Seiko
Presage SRE010J1 Cocktail Time Automatic Bracelet Watch - W78105
£540

Seiko
Presage SRE020J1 'Jamaican Coffee' Brown Strap Watch - W78137
£580

Seiko
Presage SRPL64J1 'Frozen Daiquiri' Bracelet Watch - W78134
£429

Seiko
Presage SRPM06J1 'Springtime' Automatic Watch - Limited Edition - W78144
£540

Seiko
SRZ553P1 Classique Bracelet Watch - W78112
£370

Seiko
SUP429P1 Solar Stone Set Blue Leather Strap Watch - W78126
£125

Seiko
SUR353P1 Blue Dial Bracelet Watch - W78151
£133

Seiko
SUR385P2 Stone Set Blue Leather Strap Watch - W7868
£110

Seiko
SUR529P1 Stainless Steel Bracelet Watch - W7893
£147

Seiko
SUR575P1 Stainless Steel Bracelet Watch - W78110
£169

Seiko
SUR578P1 Two Tone Bracelet Watch - W78111
£199

Seiko
SUR604P1 Two Tone Diamond Set Bracelet Watch - W78140
£349

Seiko
SUR615P1 Diamond Set Bracelet Watch - W78141
£325

Seiko
SUR633P1 White Dial Bracelet Watch - W7873
£126

Seiko
SWR083P1 Stainless Steel Bracelet Watch - W78103
£300

Seiko
SWR087P1 Two Tone Bracelet Watch - W7889
£330

Seiko
SWR091P1 Crystal Set Bracelet Watch - W78116
£330

Seiko
SWR104P1 Black Leather Strap Watch - W25526
£260

Seiko
SWR110P1 Brown Leather Strap Watch - W78138
£260
