Collection
Watches Under 37mm
For most of watchmaking's history a 36mm watch was a large one. The inflation to 42mm and beyond happened in the 2000s and has been steadily reversing since, which is why this section spans everyday Seiko through to Chopard. These are the proportions the great designs were drawn to.
Read more about Watches Under 37mmShow less
Case diameter is the number everyone quotes and the least useful one. Lug-to-lug distance decides whether a watch sits on your wrist or overhangs it, and a 36mm case with long straight lugs can wear larger than a 38mm with curved ones. If 40mm watches have sat awkwardly for you, lug span is usually the reason rather than diameter.
What a smaller case gives you is a watch that slides under a cuff and sits comfortably all day. Longines, Tissot, Hamilton and Oris are the names here that treat smaller proportions as a design brief in their own right.
Watches Under 37mm holds 1860 models across 77 brands, from £15 to £125,000. Half cost less than £179, and a quarter less than £124. 291 of 1860 are automatic. 570 are stocked by more than one retailer, giving 2528 offers in total. Longines lists more references here than any other brand. Prices are checked nightly against the retailers’ own feeds.
Half cost less than £179, and a quarter less than £124.
2092 watches

Raymond Weil
Toccata 29mm Ladies Watch
£1,250

Raymond Weil
Toccata 29mm Ladies Watch
£1,150

Raymond Weil
Toccata 34mm Ladies Watch
£1,295

Raymond Weil
Toccata 80 Quartz 34mm Ladies Watch Silver
£1,515

Raymond Weil
Toccata Champagne Dial - Ladies Rectangular Watch 22.6mm
£1,295

Raymond Weil
Toccata Classic 24mm Ladies Watch Gold
£1,250

Raymond Weil
Toccata Classic 24mm Ladies Watch Mother Of Pearl
£1,150

Raymond Weil
Toccata Classic 24mm Ladies Watch Mother Of Pearl
£1,250

Raymond Weil
Toccata Classic 24mm Ladies Watch Mother Of Pearl
£2,150

Raymond Weil
Toccata Classic 24mm Ladies Watch Mother Of Pearl
£2,250

Raymond Weil
Toccata Classic 24mm Watch Mother of Pearl
£1,350

Raymond Weil
Toccata Ladies Gold Quartz Watch 22.6 x 28.1mm
£1,295

Raymond Weil
Toccata Ladies Rectangular 68 Diamonds Gold Watch 22.6mm
£2,295

Raymond Weil
Toccata Ladies Rectangular 68 Diamonds Watch 22.6mm
£2,195

Raymond Weil
Toccata Ladies Rose Gold PVD 76 Diamonds Quartz Watch, 29mm
£1,595

Raymond Weil
Toccata Ladies Watch
£1,395

Raymond Weil
Toccata Ladies Watch
£1,095

Raymond Weil
Toccata Quartz 29mm Ladies Watch Silver
£1,795

Reflex Active
RA-SP-300S-05 Spectra 300 S Lite AMOLED Navy Smartwatch - W47364
£50

Reflex Active
RA30-2186 Series 30 Amoled Calling Smartwatch - W47326
£60

Reflex Active
RA30-2188 Series 30 Pink Strap Smartwatch - W47307
£60

Reflex Active
RA30-2190 Series 30 Amoled Smartwatch - W47306
£60

Reflex Active
RA31-2195 Series 31 Amoled Smartwatch - W47344
£55

Reflex Active
RA31-2196 Series 31 Amoled Smartwatch - W47345
£55

Reflex Active
RA31-4094 Series 31 Amoled Calling Smartwatch - W47312
£50

Reflex Active
RA53-2228-SET Nexus 100 Smartwatch With Interchangeable Straps - W47362
£45

Reflex Active
RA53-2230-SET Nexus 100 Smartwatch With Interchangeable Straps - W47363
£45

Roamer
512847 41 89 20 Slim-Line Classic Diamond Set Watch - W60165
£199

Roamer
602857 41 50 50 Lady Mermaid Bracelet Watch - W60296
£169

Roamer
958844 49 13 05 Valais Black Leather Strap Watch - W60162
£129

Roamer
971857 41 75 05 Classico Brown Leather Strap Watch - W60325
£159

Roamer
977847 41 20 20 Allegra Bracelet Watch - W60285
£195

Roamer
982847 41 05 20 Eos Classic Bracelet Watch - W60283
£229

Roamer
989847 46 60 05 Valais Red Watch With Interchangeable Strap - W60281
£229

Rolex
Air-King
£6,150

Rolex
Datejust 26
£8,450

Rolex
Datejust 31
£7,455

Rolex
Datejust 31
£10,450

Rolex
Datejust 31
£6,855

Rolex
Datejust 31
£23,050

Rolex
Datejust 31
£24,350

Rolex
Datejust 31
£45,000

Rolex
Datejust 31
£14,950

Rolex
Datejust 31
£12,550

Rolex
Datejust 31
£14,150

Rolex
Datejust 36
£8,750

Rolex
Datejust 36
£9,450

Rolex
Datejust 36
£9,055

Rolex
Datejust 36
£6,955

Rolex
Day-Date 36
£34,950

Rolex
Day-Date 36
£51,950

Rolex
Day-Date 36
£99,950

Rolex
Day-Date 36
£60,000

Rolex
Day-Date 36
£37,950

Rolex
Day-Date 36
£79,000

Rolex
Explorer 36
£8,150

Rolex
Oyster Perpetual 24
£3,855

Rolex
Oyster Perpetual 31
£5,355

Rolex
Oyster Perpetual 34
£6,650

Rolex
Oyster Perpetual 34
£6,450
