Collection
Watches Under 37mm
For most of watchmaking's history a 36mm watch was a large one. The inflation to 42mm and beyond happened in the 2000s and has been steadily reversing since, which is why this section spans everyday Seiko through to Chopard. These are the proportions the great designs were drawn to.
Read more about Watches Under 37mmShow less
Case diameter is the number everyone quotes and the least useful one. Lug-to-lug distance decides whether a watch sits on your wrist or overhangs it, and a 36mm case with long straight lugs can wear larger than a 38mm with curved ones. If 40mm watches have sat awkwardly for you, lug span is usually the reason rather than diameter.
What a smaller case gives you is a watch that slides under a cuff and sits comfortably all day. Longines, Tissot, Hamilton and Oris are the names here that treat smaller proportions as a design brief in their own right.
Watches Under 37mm holds 1538 models across 77 brands, from £15 to £99,950. Half cost less than £229, and a quarter less than £139. 296 of 1538 are automatic. 515 are stocked by more than one retailer, giving 2133 offers in total. Longines lists more references here than any other brand. Prices are checked nightly against the retailers’ own feeds.
Half cost less than £229, and a quarter less than £139.
2104 watches

Tommy Hilfiger
1782876 Chain Bracelet Watch - W95456
£169

Tommy Hilfiger
1782886 Gold Tone Bracelet Watch - W95453
£159

Tommy Hilfiger
1782887 Rose Tone Bracelet Watch - W95454
£159

Tommy Hilfiger
1782902 Blue Dial Bracelet Watch - W95458
£129

Tommy Hilfiger
1782904 Gold Tone Bracelet Watch - W95460
£149

Tommy Hilfiger
1782907 Two Tone Green Dial Bracelet Watch - W95455
£159

Tommy Hilfiger
1782914 Stainless Steel Square Pink Dial Bracelet Watch - W95491
£139

Tommy Hilfiger
1782915 Mia Two Tone Square Case Bracelet Watch - W95492
£149

Tommy Hilfiger
1782916 Gold Tone Black Dial Bracelet Watch - W95462
£149

Tommy Hilfiger
1782922 Two Tone Cushion Case Bracelet Watch - W95495
£169

Tommy Hilfiger
1782923 Gold Tone Cushion Case Bracelet Watch - W95496
£169

Tommy Hilfiger
1782925 Rose Tone Cushion Case Stainless Steel Bracelet Watch - W95494
£149

Tommy Hilfiger
1782928 Gold Tone White Dial Bracelet Watch - W95499
£149

Tommy Hilfiger
1782929 Stainless Steel Mother Of Pearl Dial Bracelet Watch - W95497
£139

Tommy Hilfiger
Jade Stainless Steel Green Dial Ladies Watch
£149

Tommy Hilfiger
Lynn 1781868 Women's Watch – 32mm Rose Gold Dial Stainless Steel
£169

Tommy Hilfiger
Mackenzie 25mm Ladies Watch Silver
£159

Tommy Hilfiger
Mackenzie Stainless Steel Silver Dial Ladies Watch
£97

Tommy Hilfiger
Mellie Multifunction Stainless Steel Ladies Watch
£149

Tommy Hilfiger
Mellie Stainless Steel White Dial Ladies Watch
£179

Tommy Hilfiger
Mia Stainless Steel Silver Dial Ladies Watch
£139

Tommy Hilfiger
Moira Stainless Steel Gold Dial Ladies Watch
£159

Tommy Hilfiger
Pippa Stainless Steel Pink Dial Ladies Watch
£90

Tory Burch
Eleanor 19mm X 28mm Ladies Watch Pink
£329

Tory Burch
Eleanor 25mm X 34mm Ladies Watch Ivory
£359

Tory Burch
Eleanor Bicolour Ladies Watch
£359

Tory Burch
Eleanor Silver Tone Stainless Steel Ladies Watch
£359

Tory Burch
Kira 18mm Ladies Watch Ivory
£329

Tory Burch
Kira Mini Two Tone Ladies Watch
£232

Tory Burch
Miller 28mm Ladies Watch Cream
£329

Tory Burch
Miller 28mm Ladies Watch Ivory
£309

Tory Burch
Miller Round 28mm Ladies Watch Blue
£309

Tory Burch
Miller Round 34mm Ladies Watch Cream
£247

Tory Burch
Mini Eleanor 17mm X 19mm Ladies Watch Ivory
£309

Tory Burch
Oval 28mm Ladies Watch Blue
£339

Tory Burch
Oval Bicolour Ladies Watch
£319

Tory Burch
Oval Bicolour Ladies Watch
£254

Tory Burch
Oval Gold Plated Ladies Watch
£319

Tory Burch
The Kira Square Gold Plated Ladies Watch
£329

Tory Burch
The Kira Square Two Tone Ladies Watch
£329

Tudor
1926 28mm Stainless Steel
£1,650

Tudor
Glamour Date 31mm Stainless Steel
£3,950

Tudor
Glamour Date 36mm Stainless Steel
£1,650

Tudor
Heritage Black Bay 32mm Stainless Steel
£2,150

Tudor
Royal Date 34mm Stainless Steel and Yellow Gold
£3,450

Versace
V12030015 Hellenyium Quartz Silver Dial Ladies Watch
£489

Versace
V12050016 Hellenyium Two-Tone Green Ladies Watch
£439

Versace
VE5G00426 Greca Edge Two-Tone Ladies Watch
£749

Versace
VE5G00626 Greca Edge Ladies Watch
£749

Vivienne Westwood
Armour 28mm Ladies Watch Gold
£325

Vivienne Westwood
Armour 28mm Ladies Watch Silver
£300

Vivienne Westwood
Belvoir Ladies Watch Black 25mm
£300

Vivienne Westwood
Brompton 31mm Ladies Watch Blue
£275

Vivienne Westwood
Brompton 31mm Ladies Watch Silver
£275

Vivienne Westwood
Carnaby 34mm Ladies Watch
£220

Vivienne Westwood
Charterhouse 39.5mm Ladies Watch - Green
£140

Vivienne Westwood
Dulwich Ladies Watch
£285

Vivienne Westwood
Eltham Ladies 36mm
£260

Vivienne Westwood
Exclusive Bloomsbury Quartz Bicolour 34mm Ladies Watch
£300

Vivienne Westwood
Exclusive Bloomsbury Quartz Stainless Steel 34mm Ladies Watch
£290
