Collection
Watches Under 37mm
For most of watchmaking's history a 36mm watch was a large one. The inflation to 42mm and beyond happened in the 2000s and has been steadily reversing since, which is why this section spans everyday Seiko through to Chopard. These are the proportions the great designs were drawn to.
Read more about Watches Under 37mmShow less
Case diameter is the number everyone quotes and the least useful one. Lug-to-lug distance decides whether a watch sits on your wrist or overhangs it, and a 36mm case with long straight lugs can wear larger than a 38mm with curved ones. If 40mm watches have sat awkwardly for you, lug span is usually the reason rather than diameter.
What a smaller case gives you is a watch that slides under a cuff and sits comfortably all day. Longines, Tissot, Hamilton and Oris are the names here that treat smaller proportions as a design brief in their own right.
Watches Under 37mm holds 1860 models across 77 brands, from £15 to £125,000. Half cost less than £179, and a quarter less than £124. 291 of 1860 are automatic. 570 are stocked by more than one retailer, giving 2528 offers in total. Longines lists more references here than any other brand. Prices are checked nightly against the retailers’ own feeds.
Half cost less than £179, and a quarter less than £124.
2092 watches

Rolex
Oyster Perpetual 36
£7,055

Rolex
Oyster Perpetual 36
£6,255

Rolex
Oyster Perpetual Date
£6,455

Rolex
Pearlmaster 34
£125,000

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1895 19.5mm Ladies Watch
£159

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1895 19.5mm Ladies Watch White
£149

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1895 28mm Ladies Watch Mother Of Pearl
£169

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1895 28mm Ladies Watch Mother Of Pearl
£149

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B05096/05/D Bracelet Watch - W64127
£139

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Brilliance 30mm Ladies Watch White
£125

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Brilliance 30mm Ladies Watch White
£199

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Brilliance 30mm Ladies Watch White
£139

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Cocktail 20mm Ladies Watch Mother Of Pearl
£189

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Cocktail 20mm Ladies Watch Mother Of Pearl
£199

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Cocktail 25mm Ladies Watch Black
£118

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Cocktail 25mm Ladies Watch Mother Of Pearl
£139

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GB05280/24 Cambridge Green Dial Bracelet Watch - W13185
£189

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GB05308/03 Windsor Gold Plated Bracelet Watch - W1325
£199

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GB08020/05 Ultra Slim Stainless Steel Bracelet Watch - W13184
£179

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GB08021/04 Ultra Slim Two Tone Bracelet Watch - W13224
£169

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GS00302/70 Rose Gold Plated Brown Leather Strap Watch - W13107
£149

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GS05543/01 Cambridge Black Leather Strap Watch - W13250
£155

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GS05753/01 Heritage Astoria Black Leather Strap Watch - W13289
£189

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Heritage Astoria 23mm Ladies Watch Green
£189

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Heritage Astoria 23mm Ladies Watch Mother Of Pearl
£179

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Heritage Astoria 29mm Mens Watch White
£169

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LB00290/11 Gold Plated Bracelet Watch - W64151
£129

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LB00290/12 Gold Plated Bracelet Watch - W64152
£129

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LB00313/41 Two Tone Bracelet Watch - W63123
£100

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LB00314/41 Gold Plated Bracelet Watch - W6454
£100

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LB00315/41/D Diamond Set Bracelet Watch - W64111
£100

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LB00318/41/D Diamond Set Bracelet Watch - W64113
£130

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LB00762/01 Gold Plated Expanding Bracelet Watch - W6303
£149

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LB00899/07/D Traditional Diamond Mother Bracelet Watch - W64205
£179

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LB00900/41/D Heritage Diamond Bracelet Watch - W6479
£199

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LB02084/02 Cocktail Gold Tone Bracelet Watch - W6310
£199

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LB05092/77 Oxford Stainless Steel Bracelet Watch - W64140
£150

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LB05105/41 Kensington Stainless Steel Bracelet Watch - W64142
£199

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LB05135/07 Elegance Stainless Steel Bracelet Watch - W64148
£129

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LB05136/41 Elegance Two Tone Bracelet Watch - W64147
£139

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LB05420/02 Heritage Bracelet Watch - W64125
£159

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LB05421/70 Heritage Two Tone Bracelet Watch - W64133
£179

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LB05425/07/D Cambridge Diamond Set Dial Bracelet Watch - W64124
£195

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LB05760/22 Expanding Bracelet Watch - W64212
£99

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LB05761/22 Two Tone Expanding Bracelet Watch - W64149
£97

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LB08011/05 Ultra Slim Two Tone Bracelet Watch - W64166
£153

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LB08012/41/D Ultra Slim Two Tone Bracelet Watch - W6498
£259

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LB08015/90 Ultra Slim Bracelet Watch - W64163
£139

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LB08018/06 Ultra Slim Gold Plated Bracelet Watch - W64164
£155

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LB0518004 Stainless Steel Bracelet Watch - W64105
£129

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LB0518103 Two Tone Champagne Dial Bracelet Watch - W64106
£150

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LS05423/70 Heritage Black Leather Strap Watch - W64134
£169

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LS08011/04 Ultra Slim Black Leather Strap Watch - W64165
£189

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LS08013/01 Ultra Slim Black Leather Strap Watch - W64102
£189

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RLB00315/42 Bracelet Watch - W64219
£100

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RLB05141/21 Cocktail Diamond Set Bracelet Watch - W64180
£189

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RLB05762/22 Heritage Altera Expanding Bracelet Watch - W64150
£119

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RLB10005/17 Heritage Red Dial Bracelet Watch - W64215
£111

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RLB10006/01 Heritage Gold Tone Bracelet Watch - W64216
£109

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RLB10007/07 Heritage Stone Set Bracelet Watch - W64207
£179
