Collection
Watches Under 37mm
For most of watchmaking's history a 36mm watch was a large one. The inflation to 42mm and beyond happened in the 2000s and has been steadily reversing since, which is why this section spans everyday Seiko through to Chopard. These are the proportions the great designs were drawn to.
Read more about Watches Under 37mmShow less
Case diameter is the number everyone quotes and the least useful one. Lug-to-lug distance decides whether a watch sits on your wrist or overhangs it, and a 36mm case with long straight lugs can wear larger than a 38mm with curved ones. If 40mm watches have sat awkwardly for you, lug span is usually the reason rather than diameter.
What a smaller case gives you is a watch that slides under a cuff and sits comfortably all day. Longines, Tissot, Hamilton and Oris are the names here that treat smaller proportions as a design brief in their own right.
Watches Under 37mm holds 1860 models across 77 brands, from £15 to £125,000. Half cost less than £179, and a quarter less than £124. 291 of 1860 are automatic. 570 are stocked by more than one retailer, giving 2528 offers in total. Longines lists more references here than any other brand. Prices are checked nightly against the retailers’ own feeds.
Half cost less than £179, and a quarter less than £124.
2092 watches

Storm
47554/AQ Groovy V2 Lazer Aqua Watch - W87415
£130

Storm
47560/BK Marlena Black Watch - W87440
£130

Storm
47563/GD/R Orlena Gold Red Watch - W87438
£150

Storm
47563/GN Orlena Lazer Green Watch - W87437
£130

Swarovski
5484076 Ladies Watch
£233

Swarovski
5544583 Crystalline Chic Women's Watch
£238

Swarovski
5544590 Crystalline Chic Women's Watch
£229

Swatch
Batticuore 1992 Collectable Black Strap Watch- GB724 - Z4333
£70

Swatch
Big Enuff 1993 Collectable Illustrated Watch- GB151 - Z4315
£100

Swatch
Blue Anchorage 1993 Collectable Sailor Watch- GK140 - Z4321
£70

Swatch
Blue Jet 1990 Collectable Grey Strap Watch- GS701 - Z4349
£120

Swatch
Blue Neptune 1990 Collectable Multicolour Watch- GB718 - Z4340
£70

Swatch
Campana 1994 Collectable Red Leather Strap Watch- GM119 - Z4339
£100

Swatch
Cathedral 1994 Collectable Patterned Strap Watch- GN135 - Z4348
£80

Swatch
Dotchair 1993 Collectable Dotted Strap Watch- GR115 - Z4346
£60

Swatch
George 1992 Collectable Green Leather Strap Watch- GX409 - Z4331
£70

Swatch
Good Shape 1991 Collectable Red Strap Watch- GN704 - Z4320
£80

Swatch
Harajuka 1989 Collectable Black Strap Watch- GB124 - Z4337
£170

Swatch
Hielo 1993 Collectable Yellow Strap Watch- LK146 - Z4302
£70

Swatch
Louis Louis 1991 Collectable Patterned Strap Watch- GR106 - Z4325
£60

Swatch
Magnitudo 1994 Collectable Blue Strap Watch- GK170 - Z4330
£60

Swatch
Mango Dream 1990 Collectable Colourful Strap Watch- GR105 - Z4310
£80

Swatch
Moonquake 1990 Collectable Black Strap Watch- GX404 - Z4307
£100

Swatch
Pair 1994 Collectable Black Strap Watch- GB729 - Z4347
£70

Swatch
Papaya Swing 1990 Collectable Colourful Watch- LN113 - Z4342
£60

Swatch
Sandy Mountains 1990 Collectable Black Strap Watch- GG105 - Z4328
£120

Swatch
Silver Planet 1993 Collectable Orange Strap Watch- GM112 - Z4312
£80

Swatch
Sketch 1993 Collectable Patterned Strap Watch- GP106 - Z4324
£80

Swatch
Sport Section 1993 Collectable Silver Strap Watch- GK164 - Z4314
£80

Swatch
Stucchi 1991 Collectable Patterned Strap Watch- GN107 - Z4311
£90

Swatch
Tisane 1993 Collectable Blue Strap Watch- GK162 - Z4316
£60

Swatch
Traffic Jam 1990 Collectable Red Strap Watch- GB412 - Z4318
£80

Swatch
Voie Humaine 1993 Collectable Illustrated Watch- GX126 - Z4304
£60

Swatch
Yuri 1992 Collectable Illustrated Watch- GG118 - Z4305
£140

TAG Heuer
Aquaracer Professional 200 30mm Ladies Watch
£3,250

TAG Heuer
Aquaracer Professional 200 30mm Ladies Watch Black
£3,080

TAG Heuer
Aquaracer Professional 200 30mm Ladies Watch Blue
£3,080

TAG Heuer
Aquaracer Professional 300 Automatic 36mm Ladies Watch
£2,170

TAG Heuer
Carrera 28mm Stainless Steel and Rose Gold
£3,950

Timex
Cavatina 19mm Ladies Watch Blue
£110

Timex
Dress 21mm Ladies Watch White
£75

Timex
Legacy 23mm Ladies Watch White
£120

Timex
Legacy 23mm Ladies Watch White
£110

Timex
Originals Digital 34mm Unisex Black
£55

Timex
T80 Digital 34mm Unisex Watch Grey
£85

Timex
Transcend 22mm Ladies Watch Silver
£110

Timex
Transcend 34mm Ladies Watch White
£95

Timex
Trend Transcend 34mm Gold Ladies Watch
£90

Tissot
Ballade 30mm Ladies Watch Blue
£910

Tissot
Ballade 30mm Ladies Watch Silver
£910

Tissot
Ballade 30mm Ladies Watch Silver
£995

Tissot
Ballade 30mm Ladies Watch Yellow Gold PVD
£995

Tissot
Ballade 34mm Ladies Watch Blue
£320

Tissot
Ballade 34mm Ladies Watch Silver
£365

Tissot
Ballade 34mm Unisex Watch Blue
£320

Tissot
Ballade 34mm Unisex Watch Green
£320

Tissot
Ballade 34mm Unisex Watch Navy
£365

Tissot
Ballade 34mm Unisex Watch Silver
£365

Tissot
Belissima 29mm Ladies Watch
£780

Tissot
Belissima 29mm Ladies Watch
£720
