Collection
Watches Under 37mm
For most of watchmaking's history a 36mm watch was a large one. The inflation to 42mm and beyond happened in the 2000s and has been steadily reversing since, which is why this section spans everyday Seiko through to Chopard. These are the proportions the great designs were drawn to.
Read more about Watches Under 37mmShow less
Case diameter is the number everyone quotes and the least useful one. Lug-to-lug distance decides whether a watch sits on your wrist or overhangs it, and a 36mm case with long straight lugs can wear larger than a 38mm with curved ones. If 40mm watches have sat awkwardly for you, lug span is usually the reason rather than diameter.
What a smaller case gives you is a watch that slides under a cuff and sits comfortably all day. Longines, Tissot, Hamilton and Oris are the names here that treat smaller proportions as a design brief in their own right.
Watches Under 37mm holds 1538 models across 77 brands, from £15 to £99,950. Half cost less than £229, and a quarter less than £139. 296 of 1538 are automatic. 515 are stocked by more than one retailer, giving 2133 offers in total. Longines lists more references here than any other brand. Prices are checked nightly against the retailers’ own feeds.
Half cost less than £229, and a quarter less than £139.
2104 watches

Armani Exchange
Three-Hand Stainless Steel Ladies Watch
£129

Armani Exchange
Two-Hand Gold-Tone Stainless Steel Ladies Watch
£179

Armani Exchange
Two-Hand Rose Gold-Tone Stainless Steel Ladies Watch
£134

Armani Exchange
Two-Hand Stainless Steel Ladies Watch
£149

Baume & Mercier
Riviera 36mm Unisex Watch Mother Of Pearl
£3,600

Bering
11020-332 Gold Tone Mesh Bracelet Watch - W74266
£119

Bering
11020-433 Gold Tone Black Leather Strap Watch - W74267
£99

Bering
11020-833 Gold Tone Green Leather Strap Watch - W74268
£99

Bering
11022-334 Gold Tone Mesh Bracelet Watch - W74285
£119

Bering
12927-307-GWP Blue Mesh Watch And Bracelet Gift Set - W74148
£129

Bering
12927-989 Pink Milanese Mesh Bracelet Watch - W74227
£129

Bering
14134-010 Classic Milanese Mesh Bracelet Watch - W74187
£135

Bering
17031-969 Ultra Slim Burgundy Milanese Mesh Bracelet Watch - W74129
£150

Bering
17423-714 Two Tone Bracelet Watch - W74229
£139

Bering
17423-738 Gold Tone Green Dial Bracelet Watch - W74272
£139

Bering
18226-004 Classic Milanese Mesh Bracelet Watch - W74188
£159

Bering
18634-404 Titanium Black Leather Strap Watch - W74194
£119

Bulova
96L345 Surveyor Blue Dial Bracelet Watch - W83239
£219

Bulova
96P263 Goddess of Time Bracelet Watch - W83258
£279

Bulova
98L329 Surveyor Two Tone Green Dial Bracelet Watch - W83245
£229

Bulova
Classic Sutton 96A268 Automatic Brown Leather Strap Watch - W09228
£279

Bulova
Classic Sutton 97P166 Black Leather Strap Watch - W83229
£249

Bulova
Crystal 98L283 Gold Tone Bracelet Watch - W83156
£249

Bulova
Marine Star 97L192 Marc Anthony Bracelet Watch - W83246
£499

Bulova
Sutton 96P244 Diamond Bracelet Watch - W83205
£269

Bulova
Sutton 97P150 Gold Tone Bracelet Watch - W83144
£179

Bulova
Sutton 98P220 Diamond Two Tone Bracelet Watch - W83204
£289

Bulova
Sutton 98R297 Diamond Gold Tone Bracelet Watch - W83206
£379

Burberry
BU9110 Leather White Large Check Women's Watch
£169

Burberry
BU9115 Ladies Two Tone The City Watch
£165

Burberry
BU9127 Silver Dial Two-tone Ladies Watch
£179

Burberry
BU9134 Ladies Watch The City 34mm Champagne Gold
£179

Burberry
BU9146 The City Engraved Check Unisex Watch
£179

Burberry
BU9220 Ladies Watch The City Diamonds 26mm
£179

Burberry
BU9407 25mm Gold Case Leather Ladies' Watch
£169

Burberry
BU10103 Classic Round 32mm Women's Watch
£159

Burberry
BU10104 Honey Check Stamped Dial Ladies Watch
£164

Burberry
BU10108 The Classic 32mm Case Women's Watch
£169

Cartier
Ronde Solo De 29mm Stainless Steel
£2,550

Casio
50th Anniversary Ring Watch 25.2mm X 19.5mm Unisex
£119

Casio
LQ-400D-7AEF Stainless Steel Bracelet Watch - W17483
£25

Casio
Vintage A140WE-8AEF Digital Bracelet Watch - W17629
£75

Casio
Vintage A140WEG-9AEF Gold Tone Digital Bracelet Watch - W17630
£95

Casio
Vintage A158WEA-2EF Digital Bracelet Watch - W17559
£35

Casio
Vintage A168WA-3AYES Bracelet Watch - W59123
£35

Casio
Vintage A168WEM-1EF Bracelet Watch - W59127
£44

Casio
Vintage A700WEM-7AEF Digital Alarm Watch - W17126
£45

Casio
Vintage A700WEV-7AEF Bracelet Watch - W17446
£45

Casio
Vintage AQ-230A-3AMQYES Green Dial Bracelet Watch - W17524
£45

Casio
Vintage F-91WC-4A2EF Digital Orange Strap Watch - W59163
£25

Casio
Vintage F-91WC-4AEF Digital Pink Strap Watch - W59165
£25

Casio
Vintage F-91WC-9AEF Digital Yellow Strap Watch - W59164
£25

Casio
Vintage LA670WEGA-9EF Digital Bracelet Watch - W59166
£50

Casio
Vintage MQ-24B-3BEF Teal Resin Strap Watch - W59155
£25

Casio
Vintage MQ-24DA-1AEF Black Dial Bracelet Watch - W59185
£35

Casio
Vintage MQ-24DA-2AEF Blue Dial Bracelet Watch - W59186
£35

Casio
Vintage MTP-B145D-3AVEF Green Dial Bracelet Watch - W17416
£65



