Collection
Watches Under 37mm
For most of watchmaking's history a 36mm watch was a large one. The inflation to 42mm and beyond happened in the 2000s and has been steadily reversing since, which is why this section spans everyday Seiko through to Chopard. These are the proportions the great designs were drawn to.
Read more about Watches Under 37mmShow less
Case diameter is the number everyone quotes and the least useful one. Lug-to-lug distance decides whether a watch sits on your wrist or overhangs it, and a 36mm case with long straight lugs can wear larger than a 38mm with curved ones. If 40mm watches have sat awkwardly for you, lug span is usually the reason rather than diameter.
What a smaller case gives you is a watch that slides under a cuff and sits comfortably all day. Longines, Tissot, Hamilton and Oris are the names here that treat smaller proportions as a design brief in their own right.
Watches Under 37mm holds 1538 models across 77 brands, from £15 to £99,950. Half cost less than £229, and a quarter less than £139. 296 of 1538 are automatic. 515 are stocked by more than one retailer, giving 2133 offers in total. Longines lists more references here than any other brand. Prices are checked nightly against the retailers’ own feeds.
Half cost less than £229, and a quarter less than £139.
2104 watches

Casio
Vintage W-59-1VQES Chronograph Black Resin Strap Watch - W1728
£25

Chanel
Boyfriend 29mm Manual Winding Ladies Watch
£3,095

Chanel
Première Charms Couture Watch Limited Edition
£9,050

Chopard
Alpine Eagle 36mm Ladies Watch Automatic, Lucent Steel™, Diamonds
£15,200

Chopard
Happy Sport 36mm, Automatic, Ethical Rose Gold, Lucent Steel™, Diamonds
£10,700

Chopard
Happy Sport Ladies 278573-3010 30mm Automatic Watch
£10,650

Citizen
BM8242-08P Eco-Drive Brown Leather Strap Watch - W38168
£149

Citizen
EM0993-82Z L Silhouette Eco-Drive Bracelet Watch - W92156
£199

Citizen
EO1222-50P Eco-Drive Gold Tone Bracelet Watch - W92131
£209

Citizen
EW1220-55D Silhouette Crystal Bracelet Watch - W92160
£169

Citizen
EW3154-90A Eco-Drive Two Tone Expanding Bracelet Watch - W9269
£189

Citizen
FE1087-01L Eco-Drive Black Leather Strap Watch - W92133
£149

Citizen
FE1140-86LSET Necklace, Earrings And Watch Gift Set - W9158
£199

Citizen
FE1200-51L Silhouette Crystal Bracelet Watch - W92147
£165

Diesel
DZ2235 Closer Gold Tone Chain Bracelet Watch - W11373
£259

Emporio Armani
22mm x 32mm Ladies Watch Mother Of Pearl
£329

Emporio Armani
AR0144 Black Dial Classic Ladies Watch
£134

Emporio Armani
AR0155 Classic Brown Ladies Watch
£119

Emporio Armani
AR11462 White Mother of Pearl Dial Ladies Watch
£167

Emporio Armani
AX4409 Gold Tone Bracelet Watch - W65563
£199

Emporio Armani
AX4703 Brown IP Bracelet Watch - W65566
£179

Emporio Armani
AX5171 Two Tone Bracelet Watch - W65452
£125

Emporio Armani
AX5174 Black Leather Strap Watch - W65453
£90

Emporio Armani
AX5585 Moon Phase Bracelet Watch - W65372
£109

Emporio Armani
AX5730 Blue IP Bracelet Watch - W65517
£149

Emporio Armani
AX5735 Gold Plated Blue Dial Bracelet Watch - W65520
£149

Emporio Armani
AX5833 Gold Tone Black Leather Strap Watch - W65516
£125

Emporio Armani
AX7161SET Two Tone Watch And Pendant Set - W65456
£139

Emporio Armani
Classic AR0143 Men's Watch – 35mm Black Dial Leather
£129

Emporio Armani
Gianni T-Bar AR1682 Women's Watch – 32mm White Dial Stainless Steel
£149

Emporio Armani
Gianni T-Bar AR1907 Women's Watch – 32mm Mother of Pearl Dial Stainless Steel
£129

Emporio Armani
Gianni T-Bar AR1926 Women's Watch – 32mm White Dial Stainless Steel
£169

Emporio Armani
Gianni T-Bar AR8031 Women's Watch – 32mm White Dial Stainless Steel
£159

Emporio Armani
Gianni T-Bar AR11059 Women's Watch – 32mm Rose Gold Dial Stainless Steel
£129

Emporio Armani
Gianni T-Bar AR11204 Women's Watch – 32mm White Dial Stainless Steel
£169

Emporio Armani
Gianni T-Bar AR11267 Women's Watch – 32mm White Dial Stainless Steel
£179

Emporio Armani
Gianni T-Bar AR11594 Women's Watch – 32mm Blue Dial Stainless Steel
£169

Emporio Armani
Gianni T-Bar AR60023 Women's Watch – 34mm Silver Dial Stainless Steel
£299

Emporio Armani
hree-Hand Rose Gold-Tone Stainless Steel Watch and Bracelet Set
£169

Emporio Armani
Meccanico AR60063 Women's Watch – 34mm White Dial Stainless Steel
£289

Emporio Armani
Mia AR11524 Women's Watch – 32mm White Dial Stainless Steel
£199

Emporio Armani
Mia AR11568 Women's Watch – 32mm Silver Dial Leather
£189

Emporio Armani
Retro AR1955 Women's Watch – 32mm White Dial Stainless Steel
£159

Emporio Armani
Rose Gold Tone and White Dial Ladies Watch
£239

Emporio Armani
Three-Hand Gold-Tone Stainless Steel Ladies Watch
£149

Fossil
Carlie Mini Three-Hand Black Leather Ladies Watch
£99

Fossil
Carraway Stainless Steel Silver Dial Mens Watch
£169

Fossil
CE1135 Raquel Black Ceramic Bracelet Watch - W10510
£299

Fossil
CE1137 Raquel Salted Caramel Ceramic Bracelet Watch - W10509
£299











