Collection
Watches Under 37mm
For most of watchmaking's history a 36mm watch was a large one. The inflation to 42mm and beyond happened in the 2000s and has been steadily reversing since, which is why this section spans everyday Seiko through to Chopard. These are the proportions the great designs were drawn to.
Read more about Watches Under 37mmShow less
Case diameter is the number everyone quotes and the least useful one. Lug-to-lug distance decides whether a watch sits on your wrist or overhangs it, and a 36mm case with long straight lugs can wear larger than a 38mm with curved ones. If 40mm watches have sat awkwardly for you, lug span is usually the reason rather than diameter.
What a smaller case gives you is a watch that slides under a cuff and sits comfortably all day. Longines, Tissot, Hamilton and Oris are the names here that treat smaller proportions as a design brief in their own right.
Watches Under 37mm holds 1538 models across 77 brands, from £15 to £99,950. Half cost less than £229, and a quarter less than £139. 296 of 1538 are automatic. 515 are stocked by more than one retailer, giving 2133 offers in total. Longines lists more references here than any other brand. Prices are checked nightly against the retailers’ own feeds.
Half cost less than £229, and a quarter less than £139.
2104 watches

Vivienne Westwood
Exclusive Orb Quartz Pink Strap & White Dial 32mm Ladies Watch
£210

Vivienne Westwood
Fenchurch Ladies Watch Blue 28mm
£250

Vivienne Westwood
Ladbroke 35mm Ladies Watch
£190

Vivienne Westwood
Ladbroke 35mm Ladies Watch
£190

Vivienne Westwood
Ladbroke 35mm Ladies Watch
£190

Vivienne Westwood
Ladies Orb Watch
£215

Vivienne Westwood
Limehouse 34mm Ladies Watch
£300

Vivienne Westwood
Little Camberwell 29mm Ladies Watch Blue
£255

Vivienne Westwood
Little Camberwell 29mm Ladies Watch Champagne
£280

Vivienne Westwood
Little Camberwell 29mm Ladies Watch Red
£280

Vivienne Westwood
Little Camberwell 29mm Ladies Watch Silver
£265

Vivienne Westwood
Little Seymour 32mm Ladies Watch
£260

Vivienne Westwood
Little Seymour 32mm Ladies Watch Green
£280

Vivienne Westwood
Little Seymour 32mm Ladies Watch Grey
£270

Vivienne Westwood
Little Wallace 32mm Ladies Watch Blue
£265

Vivienne Westwood
Little Wallace 32mm Ladies Watch Gold
£280

Vivienne Westwood
Little Wallace 32mm Ladies Watch Green
£280

Vivienne Westwood
Little Wallace 32mm Ladies Watch Pink
£265

Vivienne Westwood
Mother Orb Ladies Watch 32mm
£265

Vivienne Westwood
Orb 2 Black 32mm Ladies Watch
£200

Vivienne Westwood
Orb Button 25mm Ladies Watch Gold
£315

Vivienne Westwood
Orb Button 25mm Ladies Watch Silver
£295

Vivienne Westwood
Rebel 30mm Ladies Watch Silver
£260

Vivienne Westwood
The Brunswick 24mm Ladies Watch
£295

Vivienne Westwood
The Brunswick 24mm Ladies Watch
£285

Vivienne Westwood
The Hoxton 28mm Unisex Watch Black
£315

Vivienne Westwood
The Hoxton 28mm Unisex Watch Silver
£300

Zenith
Defy Midnight 36mm Ladies Watch Blue
£7,900

Zenith
Defy Skyline 36mm Stainless Steel
£5,950

Zenith
Defy Skyline 36mm Steel and Diamonds Automatic Watch - Blue
£11,300

Zenith
Defy Skyline 36mm Steel Automatic Watch - Blue
£8,100

Zenith
Defy Skyline 36mm Steel Automatic Watch - Green
£8,100

Zenith
Defy Skyline 36mm Steel Automatic Watch - Pink
£8,100

Zenith
Defy Skyline Automatic 36mm Unisex Watch Blue
£11,300

Zenith
Elite Classic 36mm Ladies Watch
£7,500

Zenith
Elite Classic 36mm Ladies Watch
£7,000

Zenith
Elite Moonphase Automatic Ladies Watch 36mm
£5,945

Zenith
Elite Ultra Thin 33MM Stainless Steel
£4,295

Accurist
78007 Stone Set Chain Bracelet Watch - W72166
£60

Accurist
Everyday Grey Leather White Dial Ladies Watch
£89

Accurist
Everyday Stainless Steel Mother of Pearl Ladies Watch
£99

Accurist
Everyday Stainless Steel Pink Dial Ladies Watch
£74

Accurist
Rectangle Bicolour White Dial Ladies Watch
£179

Accurist
Rectangle Black Leather White Dial Ladies Watch
£149

Armani Exchange
AX4409 Gold Tone Bracelet Watch - W65563
£199

Armani Exchange
AX4620 Gold Tone Blue Dial Bracelet Watch - W65522
£169

Armani Exchange
AX4700 Bracelet Watch - W65564
£149

Armani Exchange
AX4703 Brown IP Bracelet Watch - W65566
£179

Armani Exchange
AX5170 Bracelet Watch - W65451
£109

Armani Exchange
AX5171 Two Tone Bracelet Watch - W65452
£125

Armani Exchange
AX5174 Black Leather Strap Watch - W65453
£90

Armani Exchange
AX5585 Moon Phase Bracelet Watch - W65372
£109

Armani Exchange
AX5730 Blue IP Bracelet Watch - W65517
£149

Armani Exchange
AX5735 Gold Plated Blue Dial Bracelet Watch - W65520
£149

Armani Exchange
AX5833 Gold Tone Black Leather Strap Watch - W65516
£125

Armani Exchange
AX5916 Gold Tone Bracelet Watch - W65495
£159

Armani Exchange
Chronograph Silver-Tone Stainless Steel Ladies Watch
£219

Armani Exchange
Three-Hand Gold-Tone Stainless Steel Ladies Watch
£149

Armani Exchange
Three-Hand Gold-Tone Stainless Steel Ladies Watch
£149

Armani Exchange
Three-Hand Rose Gold-Tone Steel Ladies Watch
£127
