Collection
Watches Under 37mm
For most of watchmaking's history a 36mm watch was a large one. The inflation to 42mm and beyond happened in the 2000s and has been steadily reversing since, which is why this section spans everyday Seiko through to Chopard. These are the proportions the great designs were drawn to.
Read more about Watches Under 37mmShow less
Case diameter is the number everyone quotes and the least useful one. Lug-to-lug distance decides whether a watch sits on your wrist or overhangs it, and a 36mm case with long straight lugs can wear larger than a 38mm with curved ones. If 40mm watches have sat awkwardly for you, lug span is usually the reason rather than diameter.
What a smaller case gives you is a watch that slides under a cuff and sits comfortably all day. Longines, Tissot, Hamilton and Oris are the names here that treat smaller proportions as a design brief in their own right.
Watches Under 37mm holds 1860 models across 77 brands, from £15 to £125,000. Half cost less than £179, and a quarter less than £124. 291 of 1860 are automatic. 570 are stocked by more than one retailer, giving 2528 offers in total. Longines lists more references here than any other brand. Prices are checked nightly against the retailers’ own feeds.
Half cost less than £179, and a quarter less than £124.
2092 watches

Tommy Hilfiger
1782549 Two Tone Bracelet Watch - W95290
£109

Tommy Hilfiger
1782668 Gold Plated Mesh Bracelet Watch - W95357
£119

Tommy Hilfiger
1782680 Two Tone Bracelet Watch - W95319
£139

Tommy Hilfiger
1782681 Bracelet Watch - W95343
£100

Tommy Hilfiger
1782698 Mesh Bracelet Watch - W95339
£149

Tommy Hilfiger
1782700 Rose Mesh Bracelet Watch - W95340
£129

Tommy Hilfiger
1782722 Stone Set Bracelet Watch - W95341
£150

Tommy Hilfiger
1782757 TH85 Crystals Bracelet Watch - W95354
£209

Tommy Hilfiger
1782758 TH85 Crystals Bracelet Watch - W95355
£165

Tommy Hilfiger
1782759 TH85 Crystals Bracelet Watch - W95356
£209

Tommy Hilfiger
1782761 Rose Gold Plated Bracelet Watch - W95353
£159

Tommy Hilfiger
1782771 Blue Dial Bracelet Watch - W95377
£139

Tommy Hilfiger
1782772 Two Tone Bracelet Watch - W95378
£100

Tommy Hilfiger
1782784 Rose Tone Chronograph Bracelet Watch - W95379
£149

Tommy Hilfiger
1782789 Turquoise Dial Mesh Bracelet Watch - W95374
£80

Tommy Hilfiger
1782790 Purple Dial Mesh Bracelet Watch - W95375
£80

Tommy Hilfiger
1782791 Gold Tone Mesh Bracelet Watch - W95369
£129

Tommy Hilfiger
1782792 Rose Tone Mesh Bracelet Watch - W95376
£149

Tommy Hilfiger
1782844 Gold Tone Brown Dial Bracelet Watch - W95398
£135

Tommy Hilfiger
1782854 Gold Tone Pink Dial Bracelet Watch - W95401
£109

Tommy Hilfiger
1782858 Gold Tone Bracelet Watch - W95392
£149

Tommy Hilfiger
1782861 Two Tone Bracelet Watch - W95393
£149

Tommy Hilfiger
1782869 Norah Two Tone Bracelet Watch - EXCLUSIVE - W95429
£149

Tommy Hilfiger
1782870 Norah Gold Tone Bracelet Watch - EXCLUSIVE - W95430
£159

Tommy Hilfiger
1782872 Norah Bracelet Watch - EXCLUSIVE - W95428
£139

Tommy Hilfiger
1782876 Chain Bracelet Watch - W95456
£169

Tommy Hilfiger
1782877 Gold Tone Chain Bracelet Watch - W95457
£179

Tommy Hilfiger
1782886 Gold Tone Bracelet Watch - W95453
£159

Tommy Hilfiger
1782887 Rose Tone Bracelet Watch - W95454
£159

Tommy Hilfiger
1782902 Blue Dial Bracelet Watch - W95458
£129

Tommy Hilfiger
1782903 Two Tone Bracelet Watch - W95459
£149

Tommy Hilfiger
1782904 Gold Tone Bracelet Watch - W95460
£149

Tommy Hilfiger
1782907 Two Tone Green Dial Bracelet Watch - W95455
£159

Tommy Hilfiger
1782914 Stainless Steel Square Pink Dial Bracelet Watch - W95491
£139

Tommy Hilfiger
1782915 Mia Two Tone Square Case Bracelet Watch - W95492
£149

Tommy Hilfiger
1782916 Gold Tone Black Dial Bracelet Watch - W95462
£119

Tommy Hilfiger
1782922 Two Tone Cushion Case Bracelet Watch - W95495
£169

Tommy Hilfiger
1782923 Gold Tone Cushion Case Bracelet Watch - W95496
£169

Tommy Hilfiger
1782925 Rose Tone Cushion Case Stainless Steel Bracelet Watch - W95494
£149

Tommy Hilfiger
1782927 Two Tone Green Dial Bracelet Watch - W95498
£149

Tommy Hilfiger
1782928 Gold Tone White Dial Bracelet Watch - W95499
£149

Tommy Hilfiger
1782929 Stainless Steel Mother Of Pearl Dial Bracelet Watch - W95497
£139

Tommy Hilfiger
Angela 1782125 Women's Watch – 36mm Silver Dial Leather
£159

Tommy Hilfiger
Demi Stainless Steel Gold Dial Ladies Watch
£149

Tommy Hilfiger
Jade Stainless Steel Green Dial Ladies Watch
£129

Tommy Hilfiger
Lynn 1781868 Women's Watch – 32mm Rose Gold Dial Stainless Steel
£169

Tommy Hilfiger
Mackenzie 25mm Ladies Watch Silver
£159

Tommy Hilfiger
Mellie Stainless Steel White Dial Ladies Watch
£179

Tommy Hilfiger
Moira Stainless Steel Gold Dial Ladies Watch
£135

Tommy Hilfiger
Pippa Stainless Steel Pink Dial Ladies Watch
£90

Tory Burch
Eleanor 19mm X 28mm Ladies Watch Pink
£329

Tory Burch
Eleanor 25mm X 34mm Ladies Watch Ivory
£359

Tory Burch
Eleanor 25mm X 34mm Ladies Watch Mother Of Pearl
£379

Tory Burch
Eleanor Bicolour Ladies Watch
£359

Tory Burch
Eleanor Silver Tone Stainless Steel Ladies Watch
£359

Tory Burch
Kira 18mm Ladies Watch Ivory
£329

Tory Burch
Kira Mini Two Tone Ladies Watch
£309

Tory Burch
Miller 28mm Ladies Watch Cream
£329

Tory Burch
Miller 28mm Ladies Watch Ivory
£309

Tory Burch
Miller Round 28mm Ladies Watch Blue
£309
