Collection
Watches Under 37mm
For most of watchmaking's history a 36mm watch was a large one. The inflation to 42mm and beyond happened in the 2000s and has been steadily reversing since, which is why this section spans everyday Seiko through to Chopard. These are the proportions the great designs were drawn to.
Read more about Watches Under 37mmShow less
Case diameter is the number everyone quotes and the least useful one. Lug-to-lug distance decides whether a watch sits on your wrist or overhangs it, and a 36mm case with long straight lugs can wear larger than a 38mm with curved ones. If 40mm watches have sat awkwardly for you, lug span is usually the reason rather than diameter.
What a smaller case gives you is a watch that slides under a cuff and sits comfortably all day. Longines, Tissot, Hamilton and Oris are the names here that treat smaller proportions as a design brief in their own right.
Watches Under 37mm holds 1860 models across 77 brands, from £15 to £125,000. Half cost less than £179, and a quarter less than £124. 291 of 1860 are automatic. 570 are stocked by more than one retailer, giving 2528 offers in total. Longines lists more references here than any other brand. Prices are checked nightly against the retailers’ own feeds.
Half cost less than £179, and a quarter less than £124.
2092 watches

Guess
Three Of Hearts 34mm Ladies Watch Silver
£169

Hugo Boss
BOSS Praise 1502657 Women's Watch – 36mm Silver Dial Stainless Steel
£169

Hugo Boss
BOSS Premier Two-Tone Women's Watch 1502541
£179

Hugo Boss
BOSS Prima 1502570 Women's Watch – 35mm Silver Dial Stainless Steel
£179

Hugo Boss
BOSS Signature 1502539 Women's Watch – 34mm Silver Dial Stainless Steel
£159

Hugo Boss
Breath 1502646 Women's Watch – 34mm Silver Dial Stainless Steel
£169

Hugo Boss
Flawless 1502530 Women's Watch – 36mm Silver Dial Stainless Steel
£179

Hugo Boss
Flawless 1502551 Women's Chronograph Watch – 36mm Silver Dial Mesh Bracelet
£179

Hugo Boss
Flawless 1502553 Women's Watch – 36mm Gold Dial Rose Gold Mesh Bracelet
£189

Hugo Boss
Flawless 1502625 Women's Watch – 36mm Rose Gold Dial Stainless Steel
£179

Hugo Boss
Infinity 1502518 Women's Watch – 35mm Blue Dial Stainless Steel
£179

Hugo Boss
Infinity 1502519 Women's Watch – 35mm Rose Gold Dial Stainless Steel
£179

Hugo Boss
Infinity 1502521 Women's Watch – 35mm Black Dial Stainless Steel
£179

Hugo Boss
Praise 1502658 Women's Watch – 36.0mm Black Dial Mesh
£179

Hugo Boss
Premiere 1502443 Women's Watch – 36mm Rose Gold Dial Stainless Steel
£199

Hugo Boss
Signature 1502540 Women's Watch – 34mm Rose Gold Dial Stainless Steel
£179

Hugo Boss
Signature 1502568 Women's Watch – 34mm Silver Dial Stainless Steel
£179

Hugo Boss
Signature 1502569 Women's Watch – 34mm Grey Dial Stainless Steel
£179

Jacques du Manoir
JWL05004 Inspiration Active Bracelet Watch - W3097
£159

Jaeger-LeCoultre
Duoface Small Seconds 28.3mm Stainless Steel
£10,550

Limit
5695 LCD Black Silicone Strap Watch - W77156
£25

Limit
6955 Gold Plated Expanding Bracelet Watch - W7799
£20

Limit
50061 Gold Tone Blue PU Strap Watch - W77254
£20

Longines
Conquest Classic 29.5mm Ladies Watch
£1,100

Longines
DolceVita 20.80 x 32mm Ladies Watch
£4,600

Longines
Elegant Collection 34.5mm Ladies Watch Beige Strap
£1,480

Longines
Evidenza 26mm X 30.6mm Stainless Steel
£1,050

Longines
HydroConquest 32mm Ladies Watch Blue
£1,450

Longines
Longnes Dolcevita 20.8mm Stainless Steel and Rose Gold
£1,250

Michael Kors
Lexington Pave Two-Tone Watch and Slider Bracelet Gift Set
£279

Michael Kors
Mini Darrington 14.5mm Ladies Watch Gold
£200

Michael Kors
Mini Empire Pave Gold-Tone Bangle Watch
£149

Michael Kors
Mini Lexington 19mm Ladies Watch Silver
£202

Michael Kors
MK3900 Lauryn Crystal Mother Of Pearl Dial Women's Watch
£159

Michael Kors
Petite Lexington Pavé 13mm Ladies Watch Gift Set
£254

Michael Kors
Petite Lexington Pave Silver-Tone 26mm Ladies Watch
£199

Michel Herbelin
16922BP15 Newport Slim Gold Tone Bracelet Watch - W03108
£330

Michel Herbelin
17207B14 Fil Bangle Watch - W03111
£150

Michel Herbelin
17436BP19 Octogone Gold Tone Bracelet Watch - W03115
£270

Michel Herbelin
17457BT01 Luna Two Tone Bracelet Watch - W03121
£225

Nivada Grenchen
Antarctic Spider 35mm Mens Watch Silver
£860

Nomos Glashütte
Ahoi Neomatik Atlantic 36mm Unisex Watch
£3,560

Olivia Burton
24000035 Sports Luxe Ceramic Blush Watch - W28193
£132

Olivia Burton
24000107 Mini Hexa Damask Bracelet Watch - W28104
£89

Olivia Burton
24000381 Berkley Bracelet Watch - W28221
£129

Olivia Burton
24000384 Berkley Two Tone Bracelet Watch - W28223
£149

Olivia Burton
Classic Bee 30mm Ladies Watch Ivory
£119

Olivia Burton
OB16GD77 Mesh Bracelet Watch - W28161
£60

Olivia Burton
OB16RB19 Rainbow Stainless Steel Blue Leather Strap Watch - W28150
£60

Olivia Burton
OB16RB24 Rainbow Rose Tone Mesh Bracelet Watch - W28162
£79










