Collection
Watches Under 37mm
For most of watchmaking's history a 36mm watch was a large one. The inflation to 42mm and beyond happened in the 2000s and has been steadily reversing since, which is why this section spans everyday Seiko through to Chopard. These are the proportions the great designs were drawn to.
Read more about Watches Under 37mmShow less
Case diameter is the number everyone quotes and the least useful one. Lug-to-lug distance decides whether a watch sits on your wrist or overhangs it, and a 36mm case with long straight lugs can wear larger than a 38mm with curved ones. If 40mm watches have sat awkwardly for you, lug span is usually the reason rather than diameter.
What a smaller case gives you is a watch that slides under a cuff and sits comfortably all day. Longines, Tissot, Hamilton and Oris are the names here that treat smaller proportions as a design brief in their own right.
Watches Under 37mm holds 1860 models across 77 brands, from £15 to £125,000. Half cost less than £179, and a quarter less than £124. 291 of 1860 are automatic. 570 are stocked by more than one retailer, giving 2528 offers in total. Longines lists more references here than any other brand. Prices are checked nightly against the retailers’ own feeds.
Half cost less than £179, and a quarter less than £124.
2092 watches

Accurist
Everyday Grey Leather White Dial Ladies Watch
£89

Accurist
Everyday Stainless Steel Mother of Pearl Ladies Watch
£99

Accurist
Everyday Stainless Steel Pink Dial Ladies Watch
£74

Audemars Piguet
Royal Oak 34mm Stainless Steel
£37,000

Baume & Mercier
Classima 31.5mm Ladies Watch
£1,500

Bering
12927-307-GWP Blue Mesh Watch And Bracelet Gift Set - W74148
£129

Burberry
BU9134 Ladies Watch The City 34mm Champagne Gold
£179

Burberry
BU9219 Dial Haymarket Check Strap Women's Watch
£149

Burberry
BU9220 Ladies Watch The City Diamonds 26mm
£179

Burberry
BU9227 Ladies Watch The City Gold 26mm
£179

Burberry
BU9407 25mm Gold Case Leather Ladies' Watch
£169

Burberry
BU10104 Honey Check Stamped Dial Ladies Watch
£164

Cartier
Ronde Solo 30mm Stainless Steel W6701004
£2,850

Casio
50th Anniversary Ring Watch 25.2mm X 19.5mm Unisex
£119

Casio
Vintage AQ-230EBLT-1AER Liberty Collab Black IP Bracelet Watch - W17554
£135

Casio
Vintage F-91WC-4AEF Digital Pink Strap Watch - W59165
£25

Casio
Vintage MQ-24DA-2AEF Blue Dial Bracelet Watch - W59186
£35

Chanel
Boyfriend 29mm Manual Winding Ladies Watch
£3,095

Chanel
Boyfriend H6127 22mm Quartz Ladies Watch
£2,595

Chopard
Alpine Eagle 36mm Ladies Watch Automatic, Lucent Steel™, Diamonds
£15,200

Chopard
Happy Sport 36mm, Automatic, Ethical Rose Gold, Lucent Steel™, Diamonds
£10,700

Chopard
Happy Sport 36mm, Quartz, Lucent Steel™, Diamonds
£7,020

Chopard
Happy Sport The First 33mm Stainless Steel 278610-3001
£7,050

Citizen
BM8180-62E Eco-Drive Bracelet Watch - W38425
£149

Emporio Armani
22mm x 32mm Ladies Watch Mother Of Pearl
£329

Emporio Armani
AR0144 Black Dial Classic Ladies Watch
£134

Emporio Armani
Chronograph Silver-Tone Stainless Steel Ladies Watch
£219

Emporio Armani
Gianni T-Bar AR11040 Women's Watch – 32mm White Dial Leather
£189

Emporio Armani
Gianni T-Bar AR11594 Women's Watch – 32mm Blue Dial Stainless Steel
£169

Emporio Armani
hree-Hand Rose Gold-Tone Stainless Steel Watch and Bracelet Set
£169

Emporio Armani
Mia AR11523 Women's Watch – 32mm Mother of Pearl Dial Stainless Steel
£169

Emporio Armani
Mia AR11569 Women's Watch – 32mm Mother of Pearl Dial Stainless Steel
£179

Emporio Armani
Rose Gold Tone and White Dial Ladies Watch
£239

Emporio Armani
Three-Hand Gold-Tone Stainless Steel Ladies Watch
£149

Emporio Armani
Three-Hand Stainless Steel Ladies Watch
£129

Fossil
Carlie Three-Hand Gold-Tone Stainless Steel Watch and Bracelet Set
£149

Fossil
Raquel Three-Hand Date Gold-Tone Stainless Steel Ladies Watch
£299

Fossil
Raquel Three-Hand Date Two-Tone Stainless Steel Ladies Watch
£199

Fossil
Raquel Two-Hand Gold-Tone Stainless Steel Watch Ring
£97

Frederique Constant
Slimline 25mm Ladies Watch
£595

Glashütte Original
Lady Serenade Ladies Watch
£6,300

Grand Seiko
Elegance Collection 34mm Stainless Steel
£3,150

Guess
Array 28mm Ladies Watch Mother Of Pearl
£112

















