Collection
Watches Under 37mm
For most of watchmaking's history a 36mm watch was a large one. The inflation to 42mm and beyond happened in the 2000s and has been steadily reversing since, which is why this section spans everyday Seiko through to Chopard. These are the proportions the great designs were drawn to.
Read more about Watches Under 37mmShow less
Case diameter is the number everyone quotes and the least useful one. Lug-to-lug distance decides whether a watch sits on your wrist or overhangs it, and a 36mm case with long straight lugs can wear larger than a 38mm with curved ones. If 40mm watches have sat awkwardly for you, lug span is usually the reason rather than diameter.
What a smaller case gives you is a watch that slides under a cuff and sits comfortably all day. Longines, Tissot, Hamilton and Oris are the names here that treat smaller proportions as a design brief in their own right.
Watches Under 37mm holds 1860 models across 77 brands, from £15 to £125,000. Half cost less than £179, and a quarter less than £124. 291 of 1860 are automatic. 570 are stocked by more than one retailer, giving 2528 offers in total. Longines lists more references here than any other brand. Prices are checked nightly against the retailers’ own feeds.
Half cost less than £179, and a quarter less than £124.
2092 watches

Omega
Seamaster Aqua Terra 30mm Stainless Steel
£2,150

Oris
Big Crown ProPilot GMT Small Second 32.20mm Stainless Steel 01 748 7710 4164-07 8 22 19
£1,350

Oris
Pro Pilot X 34mm Unisex Watch Miss Piggy Edition
£1,750

Patek Philippe
Aquanaut 36mm Stainless Steel
£32,950

Patek Philippe
Grand Complications Prepetual Calendar 35mm Platinum
£66,550

Radley
RY2930A Cream Leather Patterned Strap Watch - W51164
£50

Radley
RY4663 Pink Dial Mesh Bracelet Watch - W51544
£60

Radley
RY21792A-TKH-SET Black Strap Watch, Earrings And Trinket Tray - W51487
£65

Radley
RY21944A Blue Leather Strap Watch - W51554
£45

Radley
RYS21-2154 Series 21 Red Strap Smartwatch - W51484
£60

Radley
RYS48-4028 Series 48 T-Bar AMOLED Smartwatch - W51527
£75

Rado
DiaStar Original Automatic 30mm Ladies Watch Black
£1,800

Rado
Diastar Original Automatic 30mm Unisex Watch
£1,500

Raymond Weil
Toccata Gold PVD Quartz 29mm Ladies Watch White
£1,150

Reflex Active
RA40-2220 Spectra 300 S Lite AMOLED Mink Smartwatch - W47361
£50

Roamer
601857 48 89 20 Venus Diamond Gold Plated Watch - W60170
£179

Roamer
977847 47 70 20 Allegra Bracelet Watch - W60287
£179

Roamer
982847 47 20 20 Eos Classic Two Tone Bracelet Watch - W60284
£259

Rotary
Heritage Astoria 24mm Ladies Watch Mother Of Pearl
£199

Rotary
Heritage Astoria 29mm Ladies Watch White
£179

Rotary
RGB05307/08 Heritage Astoria Bracelet Watch - W13300
£125

Rotary
Ultra Slim 27mm Ladies Watch Mother Of Pearl
£229

Seiko
Presage Cocktail Time 33.5mm Ladies Watch Blue
£360

Sekonda
2672G Black Strap Watch, Necklace And Earring Gift Set - W32451
£40

Sekonda
4857 Stone Set Bracelet Watch - W32447
£65

Sekonda
40389 Black Silicone Strap Watch - W32437
£30

Sekonda
40390 White Silicone Strap Watch - W32438
£30

Sekonda
40425 Stone Set Bangle/Bracelet Watch - W32405
£50

Sekonda
40473 Two Tone Silver Dial Bracelet Watch - W32491
£35

Sekonda
40564 Blue Dial Bracelet Watch - W32493
£25

Sekonda
40583 Blue IP Mesh Bracelet Watch - W32445
£30

Skagen
SKW3096 Hagen Lille Mesh Bracelet Watch - W06320
£125

Skagen
SKW3102 Kuppel Lille Gold Plated Bracelet Watch - W06298
£139

Skechers
SR6053 Redondo White Silicone Strap Watch - W5527
£37

Skechers
SR6235 Anaheim White Silicone Strap Watch - W5514
£30

Skechers
SR8101 Pickleball White Strap Watch - W5567
£22

Storm
47013/P Temptress Charm Lazer Purple Bangle/Bracelet Watch - W87419
£130

Storm
47343/B Alvara Lazer Blue Watch - W87151
£160

Storm
47554/GD/T Groovy V2 Gold Teal Watch - W87414
£150

Swarovski
5547611 Crystalline Metal Bracelet Gold Tone Women's Watch
£227

Swatch
Anthelope 1994 Collectable Blue Strap Watch- LK147 - Z4301
£80

Swatch
Broadcast 1991 Collectable Black Strap Watch- GB720 - Z4326
£60

Swatch
Crazy Eight 1993 Collectable Colourful Watch- GN125 - Z4335
£100

Swatch
Delave 1992 Collectable Blue Leather Strap Watch- GK145 - Z4319
£60

Swatch
Ean Code 1992 Collectable Patterned Watch- GB143 - Z4309
£100

Swatch
Hackers Reward 1991 Collectable Patterned Watch- GK122 - Z4308
£80














