Collection
Watches Under 37mm
For most of watchmaking's history a 36mm watch was a large one. The inflation to 42mm and beyond happened in the 2000s and has been steadily reversing since, which is why this section spans everyday Seiko through to Chopard. These are the proportions the great designs were drawn to.
Read more about Watches Under 37mmShow less
Case diameter is the number everyone quotes and the least useful one. Lug-to-lug distance decides whether a watch sits on your wrist or overhangs it, and a 36mm case with long straight lugs can wear larger than a 38mm with curved ones. If 40mm watches have sat awkwardly for you, lug span is usually the reason rather than diameter.
What a smaller case gives you is a watch that slides under a cuff and sits comfortably all day. Longines, Tissot, Hamilton and Oris are the names here that treat smaller proportions as a design brief in their own right.
Watches Under 37mm holds 1538 models across 77 brands, from £15 to £99,950. Half cost less than £229, and a quarter less than £139. 296 of 1538 are automatic. 515 are stocked by more than one retailer, giving 2133 offers in total. Longines lists more references here than any other brand. Prices are checked nightly against the retailers’ own feeds.
Half cost less than £229, and a quarter less than £139.
2104 watches

Limit
5066 Gold Tone Black PU Strap Watch - W7734
£15

Limit
5341 Black PU Strap Watch - W7710
£15

Limit
5988 Expanding Bracelet Watch - W7779
£20

Limit
6029 Stone Set Expanding Bracelet Watch - W7704
£25

Limit
6293G Stone Set Watch, Necklace And Bracelet Gift Set - W77245
£60

Limit
6493 Black PU Strap Watch - W77250
£25

Limit
6497 Gold Plated Bracelet Watch - W77166
£30

Limit
6669G Lilac Strap Watch And Necklace Gift Set - W77266
£25

Limit
6955 Gold Plated Expanding Bracelet Watch - W7799
£20

Longines
Conquest 29.5mm Ladies Watch
£900

Longines
Conquest 30mm Ladies Watch Mother Of Pearl
£2,500

Longines
Conquest 30mm Ladies Watch Mother Of Pearl
£3,300

Longines
Conquest 30mm Ladies Watch Mother Of Pearl
£3,900

Longines
Conquest 30mm Ladies Watch Silver
£2,800

Longines
Conquest 30mm Ladies Watch Silver
£2,000

Longines
Conquest 34mm Ladies Watch Blue
£2,000

Longines
Conquest 34mm Ladies Watch Blue
£2,350

Longines
Conquest 34mm Ladies Watch Green
£2,450

Longines
Conquest 34mm Ladies Watch Green
£2,000

Longines
Conquest 34mm Ladies Watch Mother Of Pearl
£2,400

Longines
Conquest 34mm Ladies Watch Pink
£2,000

Longines
Conquest 34mm Ladies Watch Silver
£2,900

Longines
Conquest 34mm Ladies Watch Silver
£1,900

Longines
Conquest 2023 Automatic 34mm Ladies Watch
£3,800

Longines
Conquest Classic 29.5mm Ladies Watch
£1,600

Longines
Conquest Classic 34mm Ladies Watch White
£1,500

Longines
Conquest Quartz 30mm Ladies Watch Bi-Colour White
£1,500

Longines
Conquest Quartz 30mm Ladies Watch Bi-Colour White
£1,500

Longines
Conquest Quartz 30mm Ladies Watch Green
£1,300

Longines
Conquest Quartz 30mm Ladies Watch Mint
£1,300

Longines
Conquest Quartz 30mm Ladies Watch Mother Of Pearl
£1,750

Longines
Conquest Quartz 30mm Ladies Watch Purple
£1,300

Longines
Conquest Quartz 30mm Ladies Watch White
£1,300

Longines
Conquest Quartz 30mm Ladies Watch White
£1,300

Longines
DolceVita 20.5mm X 32mm Ladies Watch Green
£4,650

Longines
DolceVita 20.5mm X 32mm Ladies Watch Grey
£4,650

Longines
DolceVita 20.5mm X 32mm Ladies Watch Silver
£4,650

Longines
DolceVita 20.8mm x 32mm Ladies Watch
£1,350

Longines
DolceVita 20.8mm X 32mm Ladies Watch
£1,550

Longines
DolceVita 20.8mm X 32mm Ladies Watch Silver
£1,450

Longines
Dolcevita 20.8mm X 32mm Stainless Steel
£2,950

Longines
DolceVita 20.8mm X 32mm Stainless Steel and Yellow Gold Ladies Watch
£2,000

Longines
DolceVita 20.8mm X 32mm Stainless Steel and Yellow Gold Ladies Watch
£3,950

Longines
Dolcevita 20.8x32mm Ladies Watch
£1,400

Longines
DolceVita 20.8x32mm Ladies Watch
£1,400

Longines
DolceVita 20.8x32mm Ladies Watch
£1,400

Longines
DolceVita 20.80 x 32mm Ladies Watch
£1,350

Longines
DolceVita 20.80 x 32mm Ladies Watch
£4,600

Longines
DolceVita 21mm Stainless Steel Ladies Watch
£1,400

Longines
DolceVita 21mm Stainless Steel with 18k Pink Gold Ladies Watch
£2,000

Longines
DolceVita 32mm Ladies Watch
£1,400

Longines
DolceVita 32mm Ladies Watch Silver
£6,450

Longines
DolceVita Ladies Quartz Watch 23.3mm
£1,350

Longines
Elegant 25.5mm Ladies Watch Mother Of Pearl
£2,100

Longines
Elegant 25.5mm Ladies Watch White
£1,600

Longines
Elegant 25.5mm Ladies Watch White
£2,250

Longines
Elegant Collection 30mm Ladies Watch Blue Strap
£1,200

Longines
Elegant Collection 30mm Ladies Watch Green Strap
£1,200

Longines
Elegant Collection 30mm Ladies Watch Mother Of Pearl
£2,400

Longines
Elegant Collection 30mm Ladies Watch Mother Of Pearl Stainless Steel
£1,600
