Collection
Watches Under 37mm
For most of watchmaking's history a 36mm watch was a large one. The inflation to 42mm and beyond happened in the 2000s and has been steadily reversing since, which is why this section spans everyday Seiko through to Chopard. These are the proportions the great designs were drawn to.
Read more about Watches Under 37mmShow less
Case diameter is the number everyone quotes and the least useful one. Lug-to-lug distance decides whether a watch sits on your wrist or overhangs it, and a 36mm case with long straight lugs can wear larger than a 38mm with curved ones. If 40mm watches have sat awkwardly for you, lug span is usually the reason rather than diameter.
What a smaller case gives you is a watch that slides under a cuff and sits comfortably all day. Longines, Tissot, Hamilton and Oris are the names here that treat smaller proportions as a design brief in their own right.
Watches Under 37mm holds 1860 models across 77 brands, from £15 to £125,000. Half cost less than £179, and a quarter less than £124. 291 of 1860 are automatic. 570 are stocked by more than one retailer, giving 2528 offers in total. Longines lists more references here than any other brand. Prices are checked nightly against the retailers’ own feeds.
Half cost less than £179, and a quarter less than £124.
2092 watches

Guess
GW0873L1 Empress Bracelet Watch - W96363
£115

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GW0873L4 Empress Two Tone Green Dial Bracelet Watch - W96423
£175

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GW0929L1 Giselle Stone Set Bangle Watch - W96383
£125

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GW0931L1 Pixie Stone Set Bracelet Watch - W96384
£155

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GW0931L2 Pixie Stone Set Bracelet Watch - W96385
£179

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GW0933L3 Bailey Two Tone Bracelet Watch - W96389
£150

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GW0933L6 Bailey Gold Tone Bracelet Watch - W96388
£189

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GW0934L3 Alice Two Tone Bracelet Watch - W96387
£175

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GW0935L1 Ruby Mesh Bracelet Watch - W96391
£145

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GW0935L2 Ruby Gold Tone Bracelet Watch - W96392
£159

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GW0936L3 Jada Two Tone Green Dial Bracelet Watch - W96452
£199

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GW0994L2 Leena Gold Tone Bracelet Watch - W96413
£169

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GW0994L3 Leena Two Tone Bracelet Watch - W96414
£169

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GW0995L1 Bonnet Stone Set Bracelet Watch - W96416
£165

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GW0995L2 Bonnet Stone Set Bracelet Watch - W96415
£179

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GW1016L1 Cassidy Bangle/Bracelet Watch - W96410
£165

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GW1016L2 Cassidy Gold Tone Bangle/Bracelet Watch - W96411
£179

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GW1017L1 Holly White Metal Silver Dial Bracelet Watch - W96422
£159

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GW1017L2 Holly Bracelet Watch - W96421
£175

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GW1018L1 Hazel Stone Set Bracelet Watch - W96408
£169

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GW1018L3 Hazel Two Tone Stone Set Bracelet Watch - W96407
£185

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GW1019L2 Siren Gold Tone Bracelet Watch - W96409
£165

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GW1027L1 Colette Stone Set Bracelet Watch - W96420
£175

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GW1027L2 Colette Tone Set Bracelet Watch - W96419
£189

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GW1037L1 Victoria Multi Dial Bracelet Watch - W96418
£189

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GW1037L2 Victoria Multi Dial Bracelet Watch - W96417
£205

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GW1086L1 Louisa White Crystals Mesh Bracelet Watch - W96455
£159

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GW1095L3 Empress Two Tone Silver Dial Bracelet Watch - W96451
£175

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GW1109L2 Celestial G Black Silicone Strap Watch - W96450
£125

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GW1110L1 Jaqueline Bracelet Watch - W96453
£169

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GW1110L2 Jaqueline Gold Tone Champagne Dial Bracelet Watch - W96454
£185

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GW1152G2 Hugh Champ Dial Black Leather Strap Watch - W96458
£169

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GW1157L2 Taylor Stone Set Bracelet Watch - W96457
£185

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Isla 22mm Ladies Watch Silver
£185

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Ivy 32mm Ladies Watch Gold
£135

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Melody 28mm Ladies Watch White
£165

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Mini Luna 30mm Ladies Watch Blue
£169

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Mod ID 24mm Ladies Watch Gold
£195

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Moonlight 36mm Ladies Watch Silver
£199

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Penelope 21mm Ladies Watch Gold
£145

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Penelope 21mm Ladies Watch Silver
£129

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Phoenix 35mm Ladies Watch Gold
£199

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Ritzy 36mm Ladies Watch Green
£219

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Sangria 36mm Ladies Watch
£149

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Stardom 26mm Ladies Watch Silver
£199

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Starstruck 34mm Ladies Watch Green
£119

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W0638L4 Analog Rose Gold Dial Women's Watch
£129

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W0638L7 Soho Quartz Crystal Silver Dial Ladies Watch
£109

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W0989L1 Chelsea Analog Quartz Women's Watch
£129

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W1209L1 Chelsea Analog Quartz Women's Watch
£129

Guess
W1288L3 Ladies Watch
£145

Hamilton
American Classic Boulton Quartz 27mm x 31.6mm
£690

Hamilton
Jazzmaster Quartz 32mm Ladies Watch Blue
£390

Hamilton
Jazzmaster Quartz 32mm Ladies Watch Pink
£390

Hamilton
Jazzmaster Quartz 32mm Ladies Watch Silver
£390

Hamilton
Khaki Field Mechanical USA 250th Anniversary Special Edition 36mm Mens Watch
£595

Hamilton
Khaki Field Quartz 33mm Unisex Watch White
£425

Hublot
Big Bang One Click King Gold Pave 33mm Automatic Ladies Watch
£21,150

Hublot
Big Bang One Click Steel Pavé 33mm Automatic Ladies Watch
£13,425

Hublot
Classic Fusion Titanium 33mm Watch Black
£5,300
